What Is Clickfunnels? Here’s What All The Fuss Is About

You’ve probably heard or seen the name ClickFunnels come up a couple of times whether it’s an Ad or perhaps someone mentioned it.

So what’s all the fuss about ClickFunnels, what is it? Well, ClickFunnels is known for a variety of things, but what makes it stand out is its sales funnel building software.

But that’s just the tip of the iceberg; it comes with a lot of marketing automation features packed into a compact and intuitive user interface designed for both beginners and seasoned marketers.

Now, if you’ve never heard of sales funnels, don’t worry, we’ve got you covered in the next section.

While ClickFunnels has popularized the sales funnel marketing concept, they’re not the ones who coined it.

It has been a popular offline marketing technique for decades, and they adapted it for online marketing using their vast internet marketing experience and packaged as an all-in-one marketing tool.

What is a Sales Funnel?

A sales funnel refers to a marketing concept where you lead a potential prospect through a sequence of steps designed to get them to convert, i.e., buy from you.

Online, this is a sequence of pages designed to maximize your marketing spend.

By offering up-sells, one-time-offers, and other upgrades you’ll be able to significantly increase your average order value.

Traditionally, to create this kind of system, you need a variety of tools, plugins, developers, and designers.

You would have to chuck out thousands of your hard-earned cash for design and developer fees, and you still didn’t know if your campaign would be successful.

Now, to help entrepreneurs and business owners like yourself to quickly launch and test their ideas in the snap of a finger, ClickFunnels was born.

What is ClickFunnels?

Like we’ve mentioned, you’d need to integrate a variety of tools and software to have a properly functioning funnel. And let’s not forget the pain and frustration that comes with a broken component of your duct-taped sales machine.

To solve this problem, Russell Brunson—creator of ExpertSecrets and DotComSecrets, created ClickFunnels to be an all-in-one marketing automation machine to help run your campaigns on autopilot.

A few years ago, to build a sales funnel, you needed to get a reliable landing page builder that gives you plenty of customization options to build your sales pages, squeeze pages, etc.

marketing icons

You would also need a diverse and feature-rich conversion toolkit that offers A/B split testing, timers, pop-ups, sticky bars, and a variety of other conversions optimization tools.

And because you want to maximize on marketing campaigns, you’d need to collect leads for remarketing.

So you would need a reliable email marketing automation that can integrate with all the above tools.

And lastly, you need to integrate a high-converting checkout system that lets you add multi-step and embeddable checkouts, upsells, one-time offers, down sells, etc.

If you were to integrate each of these tools, it would easily set you back a couple of hundred bucks.

Fortunately, ClickFunnels comes with these features built into one dashboard to help you create and manage your entire funnel on one platform.

Here are a couple more features that you’ll get to enjoy with your ClickFunnels subscription.

Etison Editor

Etison Editor is ClickFunnels trademarked dedicated landing page builder.

But unlike other gimmicky and clunky landing page builders, ClickFunnels landing page builder comes with a variety of advanced customization options.

One good example is it allows you to make padding adjustments to control the spacing between page elements.

etison editor dashboard

Sales Funnel Builder

ClickFunnels lets you build over 22 types of sales funnels designed to put your marketing campaigns on steroids.

Whether you’re looking to generate leads, get more sales, and run events such as webinars.


The best way to describe Actionetics is email marketing on steroids.

ClickFunnels’ Actionetics doesn’t just create, schedule, and automate email marketing like your typical auto-responder.

It’s a multi-dimensional email marketing tool designed to adapt to the communication needs of your subscriber list.

illustration of email processes

Instead of using one communication channel, email, like most email marketing platforms, it comes integrated with email, ads, desktop notifications, text, etc.

But that’s just scratching the surface.

ClickFunnels comes with a bucket load of email marketing features such as smart lists that help you filter your contact lists based on certain events or actions.

They also support lead scoring that helps you determine your value per lead.


ClickFunnels also lets you create an affiliate program for your products or funnels to help promote your products.

You get a dedicated affiliate management dashboard that lets you create unique tracking IDs, links, and even lets you payout your commissions on the same platform.

ClickFunnels comes with plenty of features designed to help entrepreneurs and small business owners grow their businesses online.

It’s a dedicated website and sales funnel builder and comes with a variety of professionally designed and conversion optimized funnels to choose from.

Disclaimer: Thank you for reading this article and I hope you got some value from it. I just want to make you aware that some of the links on this website are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally use and believe will add value to my readers.

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