Unbounce vs. ClickFunnels: Which one has the best page builder?

Trying to find the right tool to create high-quality and high-converting landing pages for your business?

We understand that finding the right tools for creating landing pages is critical, and it doesn’t have to be as expensive or as time-consuming as we’re meant to believe.

Two of the best landing pages builders are Unbounce and ClickFunnels. But which is the best landing page builder of the two?

Before we look at how these two software tools compare, what are they and how do the two software tools work?


In the online marketing world, every digital marketer knows that you can only get more leads, generate more sales, and attract even more customers if only you invest in the best tools.

Unbounce is the landing pages platform that could help you meet your goals.

blue unbounce logo

Unbounce’s design allows you to create and publish unique landing pages with ease, and without any coding skills or a paid web developer. Thanks to Unbounce, you can now attract more traffic to your site, faster.

Unbounce is the landing pages platform that could help you meet your goals.

Unbounce’s design allows you to create and publish unique landing pages with ease, and without any coding skills or a paid web developer. Thanks to Unbounce, you can now attract more traffic to your site, faster.

All these come from the fact that Unbounce comes with an intuitive drag-and-drop editor.

Lead generation is critical for online sales and the increase in your Bottom line.


ClickFunnels is also a digital marketing tool that could help you convert your site visitors into customers by generating leads, sales, and increasing ROI.

ClickFunnels enhances the generation of leads through the use of messenger and email leads, which allows the capture of email addresses and the creation of an email list.

ClickFunnels is also essential for the creation of the long-term forms’ application leads – this allows you to collect names, phone numbers, and other details about your leads.

Basically, you can use ClickFunnels to generate sales and to sell products.

You could also think of ClickFunnels as the software that automates your business’ sales process by giving you all the power you need to control the stages of the purchase journey.

ClickFunnels makes the collection of leads and the subsequent securing and segmentation of leads quite simple.

Like Unbounce, ClickFunnels also facilitates the generation of landing pages.

What are Landing Pages?

Landing pages refer to the online tools used to gather email addresses from online visitors than these site visitors into subscribers and customers. The landing pages will have a simple CTA/ call to action, which will help your online viewers want to click on that page.

When it comes to sales funnels, the landing page is the first thing on the sales funnel.

Wondering what a Sales Funnel is?

Think of a sales funnel as the one-step solution to all your online marketing strategies. And your website with multiple pages, actions to be taken by your visitors, and posts

A sales funnel represents the path, or rather the psychological sequence of steps taken by website visitors from the time they visit your site to the time they purchase the products or service.

While some people never get to leave the top of the sales funnel, others never really reach the other end of the funnel. Therefore, what matters is how much influence you have the people who set foot in your sales funnel and whether those people reach the bottom of the sales funnel or not.

This is where the Landing page builders come in: Unbounce and ClickFunnels ensure that your site visitors enter the sales funnel and get back through to the other side of the funnel.

Both software solutions provide the fastest and the easiest way for you to make high-converting and high-quality sale funnels, as well as marketing funnels.

Also, both solutions have a single-focused goal to ensure the transformation of traffic and leads into buyers/ customers.

Unbounce vs. ClickFunnels

Template Blueprints

In this Unbounce vs. ClickFunnels comparison, you will note that these software solutions boast a good number of templates which simplify the landing page building process.

Unbounce comes with a good number of landing page templates. While this is not an unexpected feature of landing page builders today, Unbounce boasts a good number of templates for landing pages’ creation.

Unbounce boasts hundreds of free landing pages’ templates. All the templates by Unbounce are conversion-focused and high-converting.

What this means is that all the templates offered by Unbounce are fully optimized to help you attain your marketing goals (lead generation and sales) with ease.

ClickFunnels also boasts a good number of templates which you can personalize easily and use to attract lead and convert those leads to customers. The templates are designed to meet the different classes of funnels/ forms.

ClickFunnels features 22 types of funnels which could enhance the success of your business. The funnel forms fall into three main classes, and they’re also are other special types of funnels. The main types of funnel forms include Lead Capture Funnels, Event Funnels, and Sales Page Funnels.

The other types of funnels are the Squeeze page funnels. The squeeze page funnel collects the email addresses of your site visitors, and it also allows you to send a Thank You page to the site visitors after they signup.

ClickFunnels also comes with a 2-step TripWire Funnel, a unique type of funnel that allows you to sell quite low-ticket, front-end products, the tripwire, and then upsell them as even more expensive products using One Click Upsells/ Downsells, or even Order Form bumps.

All these funnels come with a big number of unique templates (free and paid). Therefore, even without any coding or design skills, you can create high-quality landing pages which allow you to create consistent and high-converting funnel pages.

To create a funnel, all you need to do is to select your preferred type of funnel then select a template from that funnel class. Next, customize your templates and add the products to ensure easy email, as well as payment integrations.

After customization, choose a domain name for the funnel and then save the funnel. Easy-peasy!

Drag-and-Drop Editor

Can you imagine how much time and money you’d spend creating landing pages and funnel pages if you didn’t have any technical tools and skills to create the correct marketing tools?

Painfully too much. Fortunately, you no longer have to worry about this, and you can create your landing pages with ease thanks to the drag-and-drop editor feature.

Unbounce boasts an editor which gives you an out-of-the-box control over your landing pages.

The editor, a WYSIWYG (What You See Is What You Get) editor is a drag-and-drop editor that simplifies the design, alteration, and the personalization of landing pages.

The editor allows you the replacement of landing page elements (videos, fonts, texts, and images) easily.

ClickFunnel also features an easy-to-use editor that simplifies the creation of the page templates and funnel pages.

The funnel pages are laid out in different sections with numerous columns and rows.

And using a drag-and-drop editor, you can move different elements of the funnel page around then place them wherever you need them to be.

While this editor is not as flexible as the editors offered by other landing pages builders, it still comes with all the features you need to create converting landing pages.

Note that ClickFunnels’ editor allows the editing of text elements, in line and you can modify the elements of the page using the fly-out sidebar.

You might also like that the editor’s features are highly organized, logically. Also, you don’t need any programming skills.

Page Elements’ Selection

The flexibility in the design of your landing pages is highly dependent on the widgets or elements present on the software solution.

Unbounce and ClickFunnels boast a variety of elements which ensure that you create high-converting landing pages.

In this Unbounce vs. ClickFunnels comparison, you will note that both software solutions boast a wide range of page elements.

These elements include the photos, headlines, texts, input forms, buttons, as well as video widgets. These are crucial elements essential for the creation of reliable and high-converting landing pages.

Unbounce and ClickFunnels both boast advanced elements including:

  • Surveys
  • SMS Signups
  • Pricing Tables
  • Facebook comments
  • Progress Bars
  • FAQ Blocks
  • Custom HTML
  • Countdown Timers

You might also like that the fact that these software solutions also come with specialized elements such as the Membership elements for the creation of membership pages, order, as well as shipping forms for order pages.

The elements offered by Unbounce and ClickFunnels are highly customized using the editor on the sidebar.

The best part is that the landing pages elements allow the change of fonts, background colors, margins, and page orientations.

If you want to create pages with more features, then you could consider the additional elements offered by Unbounce and ClickFunnels. These specialized properties include image URLs for image elements or even the Button text for your buttons.

Dynamic Text Replacement

One of the unique features offered by Unbounce is its Dynamic Text Replacement.

If you’re trying to market the sale of multiple products or web pages, you have to be ready to create multiple landing pages for the products. Thankfully, you don’t have to create different landing pages for your business manually.

Unbounce makes this possible with this Dynamic Text Replacement (DTR) feature.

DTR is the bread and butter of email marketing, and PPC marketers live for the best marketing elements. Thanks to DTR, the world of advertisement has been simplified with Bing Ads, and Google Ads made seamless.

DTR allows the swapping of keywords in one landing page and then matching the exact keyword with the keywords that your site visitors have been searching for in the search engines.

Therefore, all you need is one high-converting landing page which will provide different kinds of content to your online visitors based on the keyword they search for.

This personalization of landing pages based on your visitors’ searches is a feature missing in ClickFunnels.

Affiliate Marketing Programs

If you’re a digital marketing expert or an entrepreneur looking for an affiliate marketing system for your business, you need to find the right tool for the job. And what better way of getting the job done, but through the use of ClickFunnels?

ClickFunnels boasts the best and the most legitimate affiliate marketing systems/ programs on the market.

ClickFunnels’ affiliate program offers a 40% recurring commission to all its referrals. Affiliate marketers could also earn you the prize of $500 if you get 100 active referrals.

There’s also a two-tier 5% commission for anyone who refers other people to the ClickFunnels affiliate program.

A 40% commission is also offered to anyone promoting any of the other ClickFunnels Products such as the Expert Secrets, DotCom Secrets, as well as the Software Secrets books.

Besides the affiliates program, ClickFunnels also offers another feature called the Share Funnel. The share funnel is a great feature for affiliates – you can find a ShareFunnel URL in the settings tab of ClickFunnels funnels.

Every time someone visits a URL, they get to bring the funnel to the account of the existing ClickFunnels member, directly.

Smooth Popups and Sticky Bars

Unbounce also comes with a number of pop-up templates, allowing you to customize the templates, the way you like. Thanks to the Smooth Pop-ups, Unbounce is significantly superior to many other products. The pop-up feature is easily integrated with several email solutions, CRM platforms, and CRM tools.

The other feature of ClickFunnels is Sticky bars, a feature that ensures the creation of highly customized landing pages for your business. You can also see sticky bars on the website.

These features are not present in ClickFunnels.

A/B Testing

ClickFunnels and Unbounce have something else in common, the A/B testing function that allows you to test different landing pages.

A/B testing is important for your business, and it’s exactly what you need to ensure proper testing and the optimization of your landing pages.

Landing Pages Analyzer

A feature missing from ClickFunnels is Unbounce’s Landing Page Analyzer. This is a unique feature that allows you to input any landing page’s URL into the analyzer.

The Analyzer then delivers a highly comprehensive and highly personalized report that comes with customized recommendations which increase your business’ conversion rates.

If you’re a marketer, you might also like this grade-style tool as it gives you more information about your page’s performance (page speed, page requests, and load times, among others metrics).


Both Unbounce and ClickFunnels come with a host of features. These features will ensure the success of the business by increasing lead generation, lead conversion rates, and higher sales.

While this Unbounce Vs. ClickFunnels comparison is intended to determine which of the two is better than the other; their features make them similar in many ways. These tools are well fitted for different needs meaning that they’re both great tools for your business

Disclaimer: Thank you for reading this article and I hope you got some value from it. I just want to make you aware that some of the links on this website are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally use and believe will add value to my readers.