There is a new player in town! And it’s called Temu.
Over the past few years, Temu has been aggressively expanding to not only the U.S, but countries worldwide!
It has already surpassed the likes of AliExpress, AliBaba, etc, but now Temu is very close to beating Amazon as well. Given a few years, it will most likely be on par or even surpass Amazon in terms of monthly active users in the United States itself.
We’ve gathered over 130+ stats, data, and numbers from Statista, Reuters, WSJ, etc to showcase the amazing growth and expansion of Temu in the last few years.
Top Temu Statistics
- In 2024, Temu generated a massive $70.8 billion in GMV globally.
- Temu users in the U.S. spent an average of 22 minutes per day on the app as of October 2023.
- With 292 million monthly active users worldwide, Temu saw explosive growth in 2024.
- Over $3 billion was poured into U.S. advertising by Temu in 2024.
- As of August 2024, Temu had 188 million monthly active users just in the U.S.
- Roughly 40–42% of all U.S. discount shopping app usage was captured by Temu.
Temu Monthly Active Users in U.S
Temu is currently the second most used shopping app in the United States at around 188 million monthly active users, just a tad lower than Amazon’s monthly active users at around 220 million.
| Month | MAUs (Approx) | Monthly Growth (%) |
|---|---|---|
| Aug 2024 | 188M | — |
| Jul 2024 | 187M | 0.53% |
| Jun 2024 | 185M | 1.08% |
| May 2024 | 135M | 37.04% |
| Apr 2024 | 125M | 8.00% |
| Mar 2024 | 120M | 4.17% |
| Feb 2024 | 115M | 4.35% |
| Jan 2024 | 140M | -17.86% |
| Dec 2023 | 140M | 12.00% |
| Nov 2023 | 125M | 4.17% |
| Oct 2023 | 120M | 4.35% |
| Sep 2023 | 115M | -4.17% |
| Aug 2023 | 120M | -4.00% |
| Jul 2023 | 125M | 8.70% |
| Jun 2023 | 115M | 91.67% |
| May 2023 | 60M | 71.43% |
| Apr 2023 | 35M | 75.00% |
| Mar 2023 | 20M | 33.33% |
| Feb 2023 | 15M | 50.00% |
| Jan 2023 | 10M | 100.00% |
| Dec 2022 | 5M | 150.00% |
| Nov 2022 | 2M | 300.00% |
| Oct 2022 | 0.5M | — |
Source: SimilarWeb
Top Temu Users by Country
While the U.S takes a big slice of Temu’s user base, Temu is quite popular in the U.K and European markets as well!
- United States: ~40% of global downloads; 185.6M monthly active users (MAUs) in Aug 2024
- European Union (total): ~92M MAUs as of Sep 2024
- Brazil: Among top 5 for web traffic (4.8% share)
- Spain: Top download market in Europe; 4.7% web traffic share
- Canada: High engagement; 4.5% of global web traffic
- France: Strong user base; 4.5% of global web traffic
- United Kingdom: ~13.1M app MAUs in Aug 2024
- Australia: ~3.8M shoppers annually
Source: https://www.semrush.com/website/temu.com/overview/
Temu Penetration Rate in Countries
In most countries, Temu is hovering at around 15-20% penetration rate, but the U.S’s penetration rate is over 55%.
- United States: 26% of consumers shopped on Temu in the past year; ~40–42% of global app downloads come from the U.S.
- European Union: ~20%+ internet user penetration in most countries; ~93.7 million users across Europe
- United Kingdom: 12% consumer penetration
- Australia: ~3.8 million shoppers annually; ~20% market penetration
Sources: Marketplace Universe, News.com.au
Average Time Spent on Temu
Thanks to its addictive gaming, freebies, and coupon/discount features in the app, Temu is surpassing traditional shopping application out of the water with its engagement rates.
- Temu users spend ~2x more time on the app daily than Amazon or AliExpress users.
- Average time spent per day on Temu in Q2 2023: 18 minutes
- By October 2023, Temu users were spending ~22 minutes daily, further widening the engagement gap.
- In 2023, Temu became Apple’s top app in the U.S. on most days.
Source: Bloomberg
Temu Demographics Stats
Generally older people make more purchases on Temu with Boomers between 55 – 64 ages averaging 5.6 orders per year.
- Temu’s user base is nearly evenly split by gender, with 50.3% male and 49.7% female users.
- Boomers (55–64): Avg. 5.6 orders/year
- Gen X (45–54): 4.5 orders/year
- Millennials (25–44): 3.3 orders/year
- Gen Z (18–24): 2.6 orders/year
| Age Group | % of Visitors |
|---|---|
| 25–34 | 20.6% |
| 35–44 | 20.6% |
| 18–24 | ~17% |
| 45–54 | ~17% |
| 55–64 | ~14% |
| 65+ | ~10% |
| Source: Notta.ai, Similarweb |
Temu Application Download Stats
Over the recent months, Temu app’s download rate has slowed down a bit, but there is an upward growth trend, averaging about 35.6% monthly download growth.
| Date | Downloads (Millions) | Growth (%) |
|---|---|---|
| Oct 2024 | 52.57 | 11.36% |
| Sep 2024 | 47.21 | -14.56% |
| Aug 2024 | 55.26 | -7.90% |
| Jul 2024 | 60.00 | 14.08% |
| Jun 2024 | 52.59 | 2.02% |
| May 2024 | 51.55 | 11.43% |
| Apr 2024 | 46.26 | 10.52% |
| Mar 2024 | 41.86 | 41.65% |
| Feb 2024 | 29.55 | -37.75% |
| Jan 2024 | 47.46 | 27.94% |
| Dec 2023 | 37.09 | -1.98% |
| Nov 2023 | 37.84 | -8.28% |
| Oct 2023 | 41.25 | 0.00% |
| Sep 2023 | 41.25 | 7.09% |
| Aug 2023 | 38.52 | 7.41% |
| Jul 2023 | 35.86 | 17.68% |
| Jun 2023 | 30.47 | 0.13% |
| May 2023 | 30.43 | 87.78% |
| Apr 2023 | 16.20 | 18.31% |
| Mar 2023 | 13.69 | 23.13% |
| Feb 2023 | 11.12 | 8.07% |
| Jan 2023 | 10.29 | 62.30% |
| Dec 2022 | 6.34 | -1.55% |
| Nov 2022 | 6.44 | 377.04% |
| Oct 2022 | 1.35 | 213.95% |
| Sep 2022 | 0.43 | – |
Source: https://www.statista.com/statistics/1393504/temu-number-of-app-downloads-worldwide/
Temu Website Traffic Stats
The average monthly website traffic growth for Temu was 5.78%, which is a healthy upward trend, and most likely will keep on increasing.
| Date | Temu Monthly Visits | Monthly Growth (%) |
|---|---|---|
| December 2024 | 750.9 million | 15.25% |
| November 2024 | 651.08 million | 2.10% |
| October 2024 | 637.73 million | 12.87% |
| September 2024 | 565.2 million | -0.46% |
| August 2024 | 562.63 million | -3.03% |
| July 2024 | 579.66 million | 9.06% |
| May 2024 | 531.16 million | 1.12% |
| April 2024 | 525.26 million | 7.64% |
| March 2024 | 488.2 million | 16.05% |
| February 2024 | 420.69 million | -16.29% |
| January 2024 | 502.47 million | 19.27% |
| December 2023 | 420.99 million | — |
Source: https://www.semrush.com/website/temu.com/overview/
Temu Revenue Stats
Not just website traffic, but Temu’s estimated revenue is increasing quarter by quarter as well, averaging 10-15% growth every quarter.
| Quarter | Estimated GMV (USD) | Estimated Revenue (10–15%) |
|---|---|---|
| Q3 2024 (est.) | ~$10–11 billion | $1.0B – $1.65B |
| Q2 2024 | ~$8.9 billion | $890M – $1.34B |
| Q1 2024 | ~$7.5 billion | $750M – $1.13B |
| Q4 2023 | ~$6.2 billion | $620M – $930M |
| Q3 2023 | ~$5.0 billion | $500M – $750M |
Temu Order Volume Stats
| Time Period | GMV (Gross Merchandise Value) | Notes |
|---|---|---|
| Full Year 2023 (Est.) | US$15.3 billion | Updated estimate from Bernstein, revised upward due to rapid expansion. |
| Q3 2023 | US$5 billion | Cited from Chinese media reports. |
| US Market Share | ~67%+ of total GMV | Majority of GMV still comes from the US. |
| Non-US GMV Share | ~33% | Emerging markets like Canada, UK, Australia showing progress. |
| US AOV (Avg. Order Value) | Above US$40 | Increased from high-US$30 range; key to variable breakeven. |
| Non-US AOV | Low-US$30 | Lower than US AOV; less profitable. |
Source: https://x.com/alphadriver151/status/1724971165251256630
Most Popular Categories on Temu
Surprisingly most of the items bought on Temu were Household Items and Shoes out of all things.
| Category | % of Purchases (Est.) | Example Products | Notes |
|---|---|---|---|
| Household Items | ~35% | Kitchen tools, decor, organizers | One of the top-selling categories overall |
| Shoes | ~35% | Sneakers, sandals, slippers | High volume due to fashion trends and affordability |
| Accessories & Beauty | ~29% | Hair tools, makeup, jewelry | Includes viral beauty gadgets and low-cost cosmetics |
| Electronics & Gadgets | — | Earbuds, USB fans, smartwatches | Tech gadgets often priced under $10–15 |
| Home & Kitchen | — | LED lights, diffusers, cleaning tools | Overlaps with household but distinct in kitchen segment |
Sources: AMZScout, Business Insider, Accio
Temu Stats in The U.S
One thing that stands out is the brand awareness. Nearly everyone in the U.S knows about Temu or at least have heard of it, with 86% of respondents having heard of the company.
| Metric | Value |
|---|---|
| Monthly Active Users (Aug 2024) | 185.6 million |
| Market Share (Discount Store Category) | 17% (as of Nov 2023) |
| Brand Awareness | 86% of American adults (Mar 2024) |
| Adoption Rate | 26% of U.S. adults purchased on Temu in the past 12 months |
Sources: LinkedIn, Business of Fashion
Temu Users in The U.S & U.K
Generally middle-aged people are more likely to use Temu, which is surprising since the assumption would be cheaper rates would mean more younger audiences.
| Generation | Age Range | Adoption Rate (%) |
|---|---|---|
| Gen Z | 18–24 | 14% |
| Millennials | 25–42 | 21% |
| Gen X | 43–55 | 20% |
| Boomers | 56+ | 17% |
Overlapping Competitors in The U.S
People who shop at Walmart and Amazon also use Temu, with 97% and 96% of its respective shoppers also using Temu.
| Retailer | Percentage of Temu Customers (%) |
|---|---|
| Walmart | 97% |
| Amazon | 96% |
| Target | 84% |
| Dollar Tree | 71% |
| Dollar General | 59% |
| Etsy | 49% |
| Sam’s Club | 47% |
| Five Below | 44% |
| Costco | 42% |
| eBay | 35% |
Source: https://pages.earnestanalytics.com/analyzing-temu-market-impact-transaction-data
Reasons People Use Temu
Temu’s aggressive growth and expansion can be attributed to amazing deals, cheap prices, and its addictive user interface/puzzles/games inside the app that provides freebies and even more discounts.
| Reason | Explanation |
|---|---|
| Ultra-Low Prices | Items are often 50–90% cheaper than on Amazon or local stores |
| Massive Product Variety | Offers a “megastore” selection—thousands of items across dozens of categories |
| Direct-from-Manufacturer Model | Products are shipped directly from Chinese factories, cutting out middlemen |
| Aggressive Discounts & Coupons | Constant flash sales, free shipping, and referral rewards |
| Gamified Shopping Experience | Users can unlock deals and prizes through spin wheels, mini-games, and badges |
| TikTok & Influencer Buzz | Widespread presence on social media creates viral “Temu hauls” and unboxings |
| Top-Ranked App | Frequently #1 in U.S. App Store — social proof drives curiosity |
| Impulse-Friendly UX | Easy navigation, low prices, and time-limited deals make impulse buys common |
| Freebies for Referrals | Users earn credits and even free items for getting friends to sign up |
| Novelty & Trendiness | Many people want to try the hype — similar to Shein and Wish’s early buzz |
Sources: Business of Apps, Backlinko
Average Temu Shopper Stats
- Average annual spend per U.S. Temu shopper is ~$247
- About 40% of U.S. Temu transactions are under $20, highlighting that a large segment of orders are low-cost impulse buys
- Temu shopper overlap with stores like Dollar General, Walmart, and Five Below is significant—penetration is 15.7% across U.S. households
Source: https://chainstoreage.com/heres-who-shops-temu-and-how-much-they-spend
Temu Supplier Stats & Info
Despite the brand awareness and amazing deals, Temu does face a major problem with suppliers, often resulting in poor interactions with sellers.
- Temu hosts over 100,000 Chinese merchants on its platform
- In Guangzhou, over 400 Chinese suppliers protested Temu’s penalty system, citing withheld payments and unilateral contract changes
- Approximately 30% of active suppliers in China have faced payment delays or disputes, far higher than the ~10% seen in similar marketplaces
- Temu claims 50% of new sellers make a sale within 20 days
- Temu’s penalty system includes large fines for returns or quality mismatches, sometimes up to five times the shipment value
Sources: AP News, WSJ, Zero 100,
Parent Company Pinduoduo Statistics
Temu’s parent company Pinduoduo is seeing an impressive yearly revenue growth, averaging about 166.7% growth since 2016.
| Year | Revenue (US$ billions) | YoY Growth (%) |
|---|---|---|
| 2024 | 53.955 | 54.67% |
| 2023 | 34.879 | 84.28% |
| 2022 | 18.929 | 28.37% |
| 2021 | 14.743 | 61.66% |
| 2020 | 9.118 | 110.53% |
| 2019 | 4.330 | 126.95% |
| 2018 | 1.908 | 586.33% |
| 2017 | 0.278 | 280.82% |
| 2016 | 0.073 | — |
Source: https://www.statista.com/statistics/1030499/pinduoduo-annual-revenue/
Other Interesting Temu Statistics
- Since July 2023, Temu has planted over 20,530,145 trees to offset carbon emissions.
- Temu ships over 1.6 million packages daily, contributing to significant CO₂ emissions.
Source: https://www.temu.com/tree-landing.html
Brief History of Temu
- September 2022: Temu launches in the U.S., offering ultra-discounted goods shipped directly from China.
- Late 2022: Becomes the #1 most downloaded app in the U.S. App Store for several months.
- Early 2023: Rapid growth fueled by aggressive marketing, referral bonuses, and viral TikTok “Temu haul” videos.
- Mid 2023: Launches in Europe (UK, Germany, France); download surges in each market shortly after.
- May 2023: Temu surpasses Shein in U.S. monthly active users.
- Q4 2023: Gross merchandise volume hits $6.2 billion, signaling a breakout holiday season.
- 2024: Reaches 292 million global MAUs and $70.8 billion in annual GMV.
- By 2025: Temu is the most-used discount shopping app globally, with U.S. and EU driving most traffic and sales.
Sources: Reuters, Wikipedia, Digital Commerce 360
Countries Where Temu is Banned
- Indonesia – Blocked in October 2024; app removed from Google Play and App Store to protect local businesses
- Vietnam – Operations suspended in December 2024 due to failure to register as a local business
- Uzbekistan – Website blocked in March 2025 for regulatory non-compliance; app still accessible
- United States (Montana) – Banned on government-issued devices in 2023 over data privacy concerns
Source: Reuters
Final Thoughts
Temu is already miles ahead of Amazon, Walmart, AliExpress, etc in terms of user engagement and how well it retains its users.
After a few years, perhaps in the next 5-7 years, it wouldn’t be far-fetched to say that Temu might have more monthly active users than Amazon (the #1 king) in the U.S. Slowly but surely we can expect to see Temu creeping close and closer to dethroning Amazon.
As long as Temu can solve its supplier issues and improve quality/distribution of products, there is a real possibility of Temu overtaking Amazon in the near future as the data and stats show from the recent years.