LeadPages vs Unbounce: Choosing the right tool to grow your business

Regardless of whatever it is, you’re trying to sell online; you need to use a landing page builder. It’s quite simple really, in fact, according to a report by Marketo, a whopping 68% of Business to business markers use landing pages to capture leads.

Your customers are the lifeblood of your business; that’s why it’s important that you find quality leads. That being said, the biggest problem faced by even the most experienced marketers is being able to generate high-quality leads consistently.

Fortunately, with tools like Unbounce and LeadPages, you’ll be able to deploy high-converting landing pages to use in your campaigns in just a couple of hours. A few years ago, that wouldn’t have been possible, and it would have taken you at least several weeks to deploy a great looking design.

We’ll be pinning these two popular landing page builders head-to-head in our LeadPages vs. Unbounce review. We’ll look at the main feature offered by these two marketing platforms, but first, here’s a quick recap on landing pages.

Introduction to Landing Pages

A landing or destination or static page as its commonly referred to as is any page on your website that’s geared towards a specific conversion objective. It could be to signing up to your newsletter or buying one of your products or services.

Its’ referred to as a landing page since you typically direct traffic whether paid or organic to that page.

Landing pages are a crucial element of any successful marketing campaign and are typically used as entry pages to your sales funnel.

That said, landing pages shouldn’t be confused with your website. While your website acts like a home or the headquarters of your business online, your landing page acts as a portal that will educate your visitor and connect with them at an emotional level.

Your website, as great as it is, is not built to sell and more often than not, it overwhelms your visitors with too much information that they don’t need at that point in time.

A landing page, however, is designed to sell by focusing on key pain points of your audiences and giving them the necessary information they need to make a purchase.

They’re typically created outside of your regular website pages and often have different features, and page elements compare to your standard web page.

For instance, while it’s important to have the navigation bar on your website to funnel your traffic to your pages, its recommended to remove it in your landing pages. That’s because they give your visitor the option to move away from your offer while your goal is to keep them focused on it.

Landing Page Types

There are two main types of landing pages used and when they’re used depends on the stages of the funnel you want to target, and both LeadPages and Unbounce let you create them.

A funnel, aka sales funnels, is a marketing concept that tries to illustrate the journey your customers take before they buy from you.

Understanding this concept alone is enough to improve your business, but when mastered, you’ll be able to generate more sales or leads. Now, the two landing page types are classified according to the stage of your sales funnel they target, i.e., the top or the bottom of your funnel.

If you’re looking to generate more buzz about your business or offer, then you would, for instance, a squeeze pagedesigned to give away a free resource for your customers’ contact information.

The goal with this type of landing page is to generate leads—you’re not selling anything at this point in time.

The other type of landing page is designed to sell your products or services—think a sales page, it could have a video or not but usually targets visitors who’re at the bottom of your funnel.

Now that that’s out of the way, we can get into the meat and potatoes of our subject.

Overview of LeadPages vs. Unbounce

LeadPages was initially created as a dedicated standalone landing page builder but has since evolved into an all-in-one front-end funnel tool.

It comes with an intuitive visual builder coupled to an extensive conversion toolkit constituted by a diverse and wide array of opt-in forms, pop-up, and even websites.

white background leadpages logo

LeadPages also happens to be one of the most affordable landing page builders on the market and gives you a virtually unlimited number of leads and traffic even on their cheapest plan.

You’ll also be able to deploy as many landing pages as you want with their most basic plan.

blue unbounce logo

Unbounce, on the other hand, was among the pioneering landing page builders to grace the market.

When compared to landing page builders like ClickFunnels’ Etison Editor, Unbounce stands a cut above the rest with their unique dynamic text replacement features.

But that’s only scratching the surface; it’s not only great for Pay-Per-Click campaigns but any other campaign. With Unbounce, you’ll have all the necessary conversion features you need to grow and scale your business online.

While LeadPages and Unbounce have a lot of common features, there are some noteworthy differences that will we go over to help you make the right choice, without further ado here’s our full LeadPages vs. Unbounce review.

LeadPages vs. Unbounce Feature Comparison

Both of these tools come with a variety of feature designed to streamline your marketing workflow and processes. That being said, they both come with a boatload of features, and it would be near impossible to go over them all in one post, but we’ll do our best to highlight the key areas to watch out for.

Landing page builder

Both LeadPages and Unbounce features an intuitive and easy to use drag-and-drop landing page editor that makes creating high-converting pages a walk in the park. That said, we prefer Unbounce’s drag-and-drop editor compared to LeadPages since it gives you a more free-from visual builder.

They both come with a variety of page elements to choose from and don’t require you to have any design or coding experience. Unbounce and LeadPages also let you create custom page elements and duplicate or clone and reuse them in your other marketing campaigns.

LeadPages and Unbounce let you easily add, move, or delete page elements from your landing pages including pop-ups, Call-to-Actions and a variety of other page elements. That being said, Unbounce gives you more control and access to advanced features to add functionality to your landing pages.

You’ll be able to embed videos to your pages to improve session times as well as increase conversions. What’s more, unlike LeadPages, Unbounce gives you advanced embedding options allowing you to set your videos to auto-play when your pages are fully-loaded.

LeadPages, on the other hand, comes with a rich graphic-icon library that is fully customizable and can be adapted to suit the most complex of needs. Unbounce knocks this off the ballpark by giving you access to over 850k professionally created images to use in your campaigns.

They both come with full customization options allowing you to change everything from the color, font style, size, and much more to stay on-brand. Unbounce goes a step further and provides access to a variety of Google types faces so you can maintain your brand’s image across the web.

What’s more, with Unbounce, all of your landing pages will come ready for search since they use Accelerated Mobile Pages on all of their landing pages at no extra cost. They also go a step further and automatically optimize your images to improve page-load speed while maintaining quality.

While LeadPages doesn’t come with as many options as Unbounce, it does let you publish a search-optimized landing page to improve organic search. And to help improve your productivity, both LeadPages and Unbounce feature an automatic save tool so you can rest easy knowing you won’t lose your work.


Most of us don’t come or have a web developers background and have no idea how to set up or style page elements to maintain a cohesive theme for your brand across the web. And that’s where templates come to save the day.

Both LeadPages and Unbounce feature a variety of professionally designed landing page templates that are known to improve conversions. As far as template options go, Unbounce takes the lead here with over a hundred professionally designed templates.

illustration of templates

Having said that, both LeadPages and Unbounce templates are mobile responsive and will look great on a variety of display sizes.

What’s more, LeadPages and Unbounce let you toggle views between different sized-devices to help you see your template looks in mobile view.

Each of LeadPages and Unbounce’s templates are fully-customizable and let you change everything from the color, font styles, size and more. They both let you style whichever the page element and let you add your company’s logo on whichever page or pop-up you deem fit.

What’s more, like we’ve mentioned, each of their templates come mobile-ready, however, Unbounce goes a step further and gives you the power to edit your mobile view. That’s right,  with Unbounce you can move, delete or hide elements from mobile view to improve the overall browser experience.

It then goes on and uses its mobile layout assistant to help you come up with a high-converting landing page that will have your customers begging you to take their money.

Conversion Toolkit

The name of the game is conversions and both LeadPages and Unbounce give you plenty of tools and features to help turn your visitors into paying customers. Here’s how they do it.


One of the best ways of capturing the attention of your web visitors is to use Pop-up windows. They are a great way of offering customers’ discounts to give anyone who’s on the fence that extra nudge to buy from you.

As far as pop-up options, both LeadPages and Unbounce give you plenty of options to choose from. From welcome or landing pop-ups designed to great your visitors when they first get on your page.

Exit-intent pop-ups designed to grab the attention of your visitors just before they hit the back button.

While opt-in pop-ups are designed to capture your user’s information for re-marketing purposes and usually give away something for e.g. a report, checklist etc.

Using LeadBoxes, LeadPages opt-in forms, you’ll be able to effortlessly capture lead information and since they support a variety of integrations, you can forward that info directly into a CRM of your choice.

And did we mention you’ll be able to create an unlimited number of pop-ups with LeadPages? Unbounce takes this feature a step-further and lets you use custom form redirects to send your visitors to a different page once they’ve achieved your page’s goals.

You can create a small funnel and redirect your subscriber sign ups to a thank you page with an offer wall.

Unbounce also helps you send customized, personalized thank you messages to your subscribers helping you start nurturing your relationship as soon as they become your subscribers.

A/B split testing

Both LeadPages and Unbounce let you perform unlimited A/B split tests on your campaigns to help you find the best converting landing pages.

Once you’ve created your two different landing page versions, Unbounce and LeadPages will then split your website traffic between those to page variants. When you find a winning landing page, you can now scale your campaign using sales funnels.

Dynamic Content Replacement

Dynamic content or text replacement is a concept that helps you show the right message to your visitors when they get to your page. For instance, you can set rules that will only display a certain text only when a user is from a specific geographical location.

With Unbounce’s dynamic text replacement, you can specify which message your audience sees depending on where they came from, how they found your website and so much more.

The verdict of LeadPages vs. Unbounce

When it comes to building beautiful high-converting landing pages, these two platforms are closely matched in features and functions.

That being said, if you’re on a budget and are looking for a simple and easy to use solution to grow your subscriber

base then use LeadPages. However, if you’ve got the money to splurge on an advanced business tool like Unbounce, then, by all means, go for it.

Disclaimer: Thank you for reading this article and I hope you got some value from it. I just want to make you aware that some of the links on this website are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally use and believe will add value to my readers.