Kartra review: The ins and outs of this rising star

Starting an online business is tough.

A lot of people know what they want to achieve.However, they do not know how to get from point A to point B, which creates a major problem.

kartra image logo

The good news is that you can simplify the process by utilizing the right tools. One of the best tools you can use to simplify the process is Kartra.

Kartra makes it possible for you to quickly and conveniently create efficient sales funnels.

Of course, you should learn as much as you can about this software before investing in it. So to help you out, we decided to do a full Kartra review and cover everything that makes this SaaS company great.

Overview of Kartra

First things first, what is Kartra?

It’s an all-in-one marketing software, to put it simply.

It can handle almost every aspect of creating your online business. For instance, it can help you build sales funnel that will convince your visitors to buy from you.

Kartra is a great program for anyone, regardless of their skill level. Of course, it’smuch more than that. It designed to help you quickly create beautiful landing pages as well as fulfill your email marketing needs.

Now, it is time to dig deeper into this SaaS company so you can decide if it’s a good fit for your business.

Team Behind Kartra 

Andy Jenkins and Mike Filsaime developed Kartra, and according to their team of developers, it’s a game-changer.

After all, it blends marketing with eCommerce to ensure that usersget everything they need to make their online business succeed.

people holding hands

Having debut a little over a year ago and has become a major hit pretty quickly. Anyone who needs to build an eCommerce platform will be able to do so easily using Kartra.

Of course, it might not be a good fit for you. Therefore, it is vital that you learn more about the software’s pros and cons before signing on the dotted line.

Simplified Dashboard 

Unfortunately, a lot of sales funnel builders are tough to use. It can be a big problem if you’re not tech-savvy. Well, Kartra attempts to simplify things by using a minimalistic dashboard.

Once you’ve signed up and have access to your account, you will quickly notice that the dashboard is quite straightforward. On the left side of the screen, you will find an abundance of options, including your products, campaign, pages, forms, and memberships.

Once you’ve selected one of these, you will be able to manipulate the settings. Everything is laid out for you in an easy to understand manner to ensure that it is going to be suitable for everyone.

Even if you’ve never built a sales funnel before, we can guarantee that you’re going to be able to master Kartra within a relatively short time.

In-Depth Analytics 

To create a successful online business, you need to pay close attention to your statistics and analytics. After all, you need to know what is working and what isn’t and that’s where Kartra excels.

illustration of computer in a spreadsheet

It gives you access to a wide variety of marketing metrics concerning your business.

For instance, you can see what your visitors are doing when they visit your landing page.

You can use this information to tweak your pages further to make them more effective.

It is tough to find another platform that offers the same level of analytics as Kartra. So, if you believe that this is going to be integral to your success, you should sign up with Kartra.

My Pages 

Ultimately, your goal is to create sales funnels that are going to be effective. To do that, you need to start with a high-converting landing page.

Adding a checkout page, opt-in page, or something similar to Kartra is relatively straightforward, and it can help you create all of these pages very easily.

When you rely on Kartra, you won’t need to use anything else. It’s a comprehensive application that gives you everything you need to begin building effective sales funnels right away.

It comes with an intuitive page builder that makes building a sales funnel easy, and you’re probably going to have your first sales funnel up and running within a matter of hours. Of course, you will want to rely on analytics to ensure that you’re able to increase the overall effectiveness of your sales funnel.

Nevertheless, Kartra has everything you need to achieve all of these goals.


Another thing to note is that Kartra gives you the ability to create an unlimited number of forms.

While it depends on the specific setup that you’re after, there is a good chance that you’ll have multiple forms.

For instance, you get access to a checkout form, membership sign-up form, and even an opt-in form which Kartra helps you to build in a couple of minutes.

Thanks to the innovative and efficient layout, rest assured, the process will be lightning-fast and very simple.

Once your customers have filled out the form, their data will be stored in your database, and you can use this information in the future. It’s a good way to keep in touch and cultivate your relationship with those who opt-in to your newsletter.


While some people will only be interested in selling a specific product, others will want to generate monthly revenue and Kartra can help you buid a steady stream of passive income.

It makes it easy for you to create membership websites in a matter of minutes. You can create various levels too. For instance, you can give customers the ability to sign up for basic packages or elite packages; the possibilities are endless.

On top of this, you can use the membership feature to communicate with your customers through comments. If you’re offering a course or something similar, you’ll need to help your customers along the way, and well, Kartra has got you covered.

You can use the platform to create a help desk,which is a good way of keeping your customers coming back.

Video Marketing 

One of the best features of Kartra is video hosting. A lot of sales funnel applications focus more on written content, and as you probably know, visual content like videos tends to be more effective.

Kartra knocks it out of the ballpark on this category by offering video hosting in-house. You won’t need to run a membership website to post videos since adding videos in Kartra is super easy.

If you’re going to be marketing your goods and services with video content, you’ll enjoy using Kartra.


At some point, your web visitors are going to run into issues. Or, they might have a few questions, and that’s why you’ll want to rely on Kartra.

It makes it easy for you to help your customers when they need it to the most. All you have to do is create a help desk, which makes it easy to respond to the tickets your visitors submit.

And, you’ll be able to respond using a variety of communication channels. For instance, you can communicate with your visitors via email, chat, and even phone calls.

As you know, it is vital to give your customers the help they need when they need, and Kartra gives you the ability to do just that hassle-free.

More Versatile 

So, what is that sets Kartra apart from the competition? The truth of the matter is that Kartrais unique for several reasons. When you search the Internet, you will find many tools that can help.

You’ll find everything from email marketing tools to affiliate marketing tools. Trying to use programs in a piecemeal type of arrangement is too annoying.

It’s much simple and productive to get everything you need in a convenient package, and this is where Kartra excels. It comes equipped with everything you’d need to run a successful online business.

It supports a variety of campaigns types from email marketing to affiliate marketing to lead generation and so much more. It’s quite likely that you will use Kartra and nothing else since it replaces all your other tools.

After all, you don’t have to worry about paying for multiple programs to create a successful e-commerce business.

Training Is Available 

Learning a new program can be difficult, and it can take more than a couple of weeks to master Kartra fully, however, you’re going to have a much easier time doing just that.

Why? Well, the SaaS company contains a very in-depth knowledge base. If you need help, you can easily find the answers you’re looking for in a matter of minutes. You can find tutorials in text and video form, which will allow you to master the software and get to what you need much faster.

With some of the alternatives, you will likely need to search elsewhere while Kartra lets you find the answers you are looking for right on their website.

Awesome Templates 

When it comes down to it, creating effective sales funnels can be very difficult. To make this a little bit easier, you want to start with a good template.

Kartra has proven to be very helpful here since it comes with lots of amazing and professionally designed templates. Starting from scratch would be much tougher, but if you’re willing to tough it out, you can select a blank canvas and unleash your creative genius.

Once you’ve selected a template, you’ll be able to customize it to suit your business’ needs.

Monetary Transactions Made Easy  

Another great thing about Kartra is the transaction processing system. Every business, whether offline or online, is unique and has different needs. Some will sell a single product while others will be selling monthly memberships that start with free trials.

Kartra is suitable for all of these business modes and pretty much every other business model out there. No matter what you’re trying to sell or what type of transactions you’re going to be dealing with, you can rest easy knowing Kartra has got you covered.

Drag And Drop Editor

 If you’re struggling to build sales funnels, you should rely on Kartra. It comes with a lightning-fast sales funnel builder that will make your job much easier.

The best part about it is its drag-and-drop functionality. With other programs, you’ll probably need to manipulate the coding which is too much of a drag for someone with no developer experience.

You can simply drag the features that you want and drop them onto the page where you want them to go.It comes with a steep learning curve, however, if you put in the time and effort, it will be well worth it in the long run.

Mobile Responsive 

When it comes down to it, it’s important you reach as many people as possible, and you’ll love Kartra for this. Over the past couple of years, search engines have started catering more to mobile users.

After all, a lot of people browse the Internet on their smartphones. Kartra helps you deploy mobile responsive landing pages, opt-in pages, and forms that your mobile users will enjoy while keeping search engines happy.

What’s more, all of the pages you create in Kartra are by default, mobile responsive.

It ensures that your pages look amazing on desktop computers and smartphones.

It’s the easiest way to make sure that all of your sales funnel pages are going to be mobile responsive.

illustration of different display sizes

The Tagging And Segmentation Options

How would you like to know what your customers are doing on your page? Wouldn’t you like to know which visitors are more likely to buy from you, so you don’t have to waste your time with cold leads?

Of course, you would, and the creators of Kartra get this, and that’s exactly why they created their program with the ability to tag and segment customers.

Kartra will track your visitor’s behavior based on their activity on your website. It is true, there are several other tools online that can do the same thing, but they offer more of a band-aid approach.

That’s because, with these programs, you’ll need to connect third-party tools using API integrations so that they can effectively communicate with each other.

But Kartra is different; it gives you everything you need to tag and segment customers based on their activity on your site. And, it does this all on its own without the need for additional programs and third-party software.

It’s an amazing feature that will not only save you time but could potentially save you money as well.

Tons Of Integration Options

If you have ever used a sales funnel software in the past, you probably already know that most of them come chock full of integrations. Well, Kartra is certainly no different with its rich integration options.

With Kartra, you will not only have access to the top marketing tools and software, but you will also have access to innovative email tools, membership tools, and more.

There is certainly no shortage of integration options when it comes to Kartra. However, it’s worth remembering that these integrations are by no means easy to learn.

You may want to cancel your third-party subscriptions until you have mastered the entire integration process because there is a learning curve there.

That said, once you learn to use the integration features effectively, you can cancel those subscriptions and save yourself a boatload of money because Kartraoffers everything you need in one unique package.

It is just a matter of learning to use these features efficiently and effectively so that you can streamline the whole sales process.

Create Checkout Pages In Minutes

With Kartra’s capabilities and tools, you will be able to create a checkout page for your website in just a few minutes. It uses a hold your hand approach to guide you through the entire process from start to finish. Katra’s checkout pages offer both enticement and faster checkouts.

You probably know that consumers demand a quick checkout process, so you can either give them what they want, or they’ll take their business elsewhere.

With Kartra, you can create a single page checkout that is not only professional looking but will help your customers speed through the process.

Smooth And Quick Transactions

Another thing consumers demand is quick transactions, and Kartra helps you fulfill it with ease.The SaaS application comes with all the tools you need to create sales pages with one-click transactions. Every time a customer selects a product to buy, that product will automatically transition to the customer’s cart.

Once the customer finishes shopping, he/she will be re-directed to their cart. A “Confirm Order” button will appear in the cart so that the customer can authorize and complete the purchase. The one-click transaction feature is very similar to what top online retailers such as Amazon, use.

Offer Your Customers Add-On Options

Your primary goals are to offer your customers superior service, high-quality, affordable products, and earn a decent profit. Many companies are using add-on sales to maximize their return on investments.

With Kartra, you can create sales pages with add-on offers, and if the customer is interested in adding the items onto their order, you will make a profit.

Some sales funnel builders do not have this feature, which means its members must go elsewhere to find a software that does offer it. Fortunately, this isn’t the case with Kartra.

The Block Templates

You can ask most people about Kartra, and they will tell you that their favorite feature is their block templates and its easy to understand why. Kartra’s block templates give you the ability to drag and drop beautiful designs onto your pages quickly.

Not only are the designs unique and beautiful, but they will bump up your conversions tenfold.

Along with this, the block templates can be quickly and easily customized. All you have to do is edit and replace the text, images, or videos with the text, images, and videos of your choosing.

And don’t forget, Kartra gives you access to headers, body, content, footer, and call-to-action page elements. With Kartra, there is no need to limit yourself because they provide innovative solutions to help your business succeed.

A/B Testing 

There is a good chance that the first sales funnel you create isn’t going to be great.

Instead, you’ll need to work diligently to perfect it, and that’s where Kartra comes in. Kartra lets you perform an unlimited number of A/B split tests to improve your campaign’s conversion rate.

A/B split tests are designed to help you find out what is working and what isn’t. Then, you’ll be able to tweak your pages to build the most effective sales funnel possible.

If you’re not confident that your current funnel is effective, you should perform A/B split testing with Kartra. It’ll remove the guesswork from the equation and help you create high-converting sales funnels!

Potential Cons 

Kartra is a great choice for people who want to run their own eCommerce business. Nevertheless, it does come with a few minor caveats that shouldn’t be deal-breakers. Before signing the bottom line, you should familiarize yourself with the cons mentioned below.

Pricing Could Be Improved 

Unfortunately, the biggest caveat toKartra is its pricing. Some of the best packages are very expensive. What is going to happen if your company faces a few down months? There is a good chance that you’re not going to make enough money to keep up the subscription.

Consequently, your business may end up closing its doors prematurely. That’s is why it might be better to stick with one of the cheaper platforms until your business gains a solid footing.

Integration Is Difficult 

Another con with Kartra is the integration process. Kartra does a great job providing users with access to information and tutorials.

If you need help doing something, you’ll probably find a tutorial in the knowledge base, butsadly, they don’t provide a lot of information on integrations. So it might be a tad bit of a hassle to use Kartra with third-party applications.

Fortunately, Kartra was designed to be an all-in-one business platform,so who knows, you may not need to use any 3rd party services with it after all.

Overall Assessment 

Ultimately, Kartra is an amazing program. It works exceptionally well as an all-in-one business platform, but it does have a few caveats. It would be better to get your feet wet with their free trial.

But be warned, there is a good chance that you’re going to fall in love with it.  After all, it simplifies your campaigns and helps you run them on autopilot.

And, did we mention it’s a great sales funnel builder but don’t take our word for it, how about you try it out for yourself.

Disclaimer: Thank you for reading this article and I hope you got some value from it. I just want to make you aware that some of the links on this website are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally use and believe will add value to my readers.