Honest Kajabi Review (2024): Features, Pros, Cons & More!

Kajabi Platform: Comprehensive Review

Have you ever wanted to make money online passively?

What if I told you there is a way to passively make money online without having to do dropshipping, Amazon FBA, or affiliate marketing? You could start earning today by sharing your knowledge and skills with the world using the Kajabi platform.

What is Kajabi you may ask?

In short, it’s an all in one solution that allows individuals, entrepreneurs, business owners, and companies to market and sell their video courses, coaching sessions, podcast subscriptions, and much more without necessarily having any previous experience with coding and marketing!

If you would like to learn more about Kajabi or get an exclusive extended FREE trial, I’ll provide a link below:

It may sound too good to be true, but I personally went ahead and tried all the features on Kajabi, from the good, the bad, and the ugly to give you a comprehensive review of the software and its capabilities, so let’s dive into it.

What is Kajabi?

But before we get into the meat and potatoes, first we need to understand the platform and the software that is Kajabi, what it offers, and its advantages.

Kajabi is an all-in-one platform that enables entrepreneurs to launch and grow their businesses online.

Whether you’re looking to create an online course, launch a membership site, or build a successful coaching business, Kajabi makes the whole process so much easier that even a complete beginner can have an online business up and running within a month.

With Kajabi, not only can you create beautiful websites and landing pages, but you can easily deliver digital products, and track your results with powerful analytical tools.

In addition, Kajabi comes with built-in marketing tools and 24/7 support from a team of experts, so you can sell your products with ease and get help whenever you need it.

If you’re ready to take your business to the next level, then Kajabi could be the perfect solution for you!

Why Use Kajabi?

I’ve been in the digital marketing business for over 7 years now and have tried different kinds of email marketing tools, CRMs, website builders, and such, but I got to hand it to Kajabi for making the whole process so much more smooth and easy.

From creating products, and building landing pages/websites, to setting up automated sales funnels, the Kajabi platform is very user-friendly and easy to understand.

Even if you are a complete beginner, you can have everything set up within a few days if you are committed.

If you would like to learn more about Kajabi or get an exclusive extended FREE trial, I’ll provide a link below:

Besides beginners, it’s also well-suited for large companies because the Pro plan can have up to 200 different online courses and products with 40,000 active members, subscribers, and students.

Advantages of Using Kajabi

After trying out the Kajabi platform for almost a month, these are some of the advantages and things I liked while using the software.

All in One Platform

What I love about Kajabi is that it’s an all in one solution to run your business. With Kajabi’s all-in-one solution, you can build a website, set up workflow automation, create scheduled emails, track your leads, analyze your results, etc.

Marketing Tools

Kajabi Marketing Tools

When it comes to the marketing tools offered by Kajabi, one of the advantages it has over a lot of other platforms is its ability to send an unlimited number of emails to your leads and contacts.

Now that doesn’t mean you should send spam and unhelpful emails, but it’s a breath of fresh air when compared to platforms that charge you almost $20/month just for 5,000 – 7,000 emails.

You may think you don’t need to send that many emails, but when you have automated emails set up, the numbers can add up and before you know it, you are out of emails in most other emailing software.

Website Builder

Kajabi also comes with a reasonable drag and drop website builder.

You can make clean and professional-looking landing pages and websites within a few hours with it.

I wouldn’t say it has the best features and tools, but being part of the all-in-one solution, it makes marketing and analytics easier, thus saving you time and confusion.

When working with WordPress, sometimes I have to copy and paste shortcodes, tracking scripts, and whatnot on various pages, but with Kajabi’s site builder, it’s built into the system, so besides clicking a few buttons, you don’t have to do much.

Live Training & Events

Kajabi Live Training & Events

For beginners and people eager to learn about growing an online business, the live training sessions perhaps are one of the most valuable assets of being a part of the Kajabi community.

You get to connect with successful Kajabi users and other members whom you can share notes with and learn from.

Every month, they have different speakers, topics, and themes, so even for experienced entrepreneurs and businesspeople, there is bound to be something interesting to partake in.

Kajabi University

If the live training sessions weren’t enough, there is a whole library of free training videos that you can take advantage of.

Kajabi University

I think the Kajabi University might actually be worth more than the platform itself because there are certain other courses that teach the same things for hundreds to thousands of dollars!

For beginners, the sales and marketing video lessons might be very useful and give you a jumpstart on how you can start making money right away with the right tools and techniques.

But even for veteran and experienced marketers or entrepreneurs, I found a lot of the training manuals easy to follow and understand. Despite 7 years of digital marketing experience, there were some invaluable videos about business growth, effective management, and so on.

Customer Support

If the training events and treasure trove of invaluable video lessons weren’t enough, in case you get stuck or don’t know how to do something, the support team is always there to help!

With the Growth Plan, they have 24/7 chat support, which saves a lot of time and frustration for new customers.

If you also search around Google for any Kajabi review, the support team is most often mentioned and praised for their willingness to help.

With some companies, cough cough (Facebook, Google), it’s very hard, if not impossible, to get a hold of a representative, but not with Kajabi 🙂


And lastly, the Kajabi platform overall is very cost-effective and can save you a lot of money if you take into consideration all the features and training it offers.

kajabi cost effective option

Just from experience, I can tell you that email marketing tools can run up to a few hundred dollars per month. In addition, if you plan to get a decent CRM with automation, it can also cost a few hundred dollars per month.

Video hosting can also rack up quite a bill if you are a heavy user. Vimeo for example is $25-$65 dollars per month in video hosting and you only get 120-240 videos per year.

If you consider all the additional features and the possibilities that Kajabi offers, from a cost perspective, they offer quite a good deal because you get unlimited video hosting.

However, I do have to say some of the features such the analytics and CRM aren’t as powerful as some other CRMs, but if you are selling online courses or plan to sell online courses, etc then it’s more than powerful enough to run an automated online business.

Disadvantages of Kajabi

Things can’t always be sunshine and rainbows, so here are some cons about Kajabi.

No Course Completion Certificate

Unfortunately, students who finish an online course don’t get a certificate of completion.

It’s not necessarily a deal breaker, but sometimes people like to brag and showcase their achievements to other people.

Pricier Than Other Platforms

Compared to Podia, Learnworlds, and similar platforms for selling courses, Kajabi is on average 2-3 times more expensive than them. If you are looking for budget friendly options, then you might have to reconsider.

Kajabi Pricing Plans

There are 3 Kajabi pricing tiers each with its advantages and monthly/annual pricing: Basic Plan, Growth Plan, and Pro Plan.

kajabi pricing plans list

Kajabi Basic Plan

If you’re just getting started with building an online business and want to try Kajabi, then the Basic Plan is better suited for you. You can sign-up 1000 active members and keep track of 10,000 potential customers in your CRM.

What the plan offers:

  • 3 Products
  • 3 Funnels
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 10,000 Contacts
  • 1,000 Active Customers
  • Website
  • Admin User
  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • 1 Welcome Call with an Onboarding Specialist
  • 1 Check-in Call with an Onboarding Specialist
  • Chat Support

You do have access to training videos, chat support, and 1 onboarding call with a specialist, but you can only have 3 products, 3 marketing funnels, 1 admin user, and 1 website, so there isn’t much flexibility with testing out different types of products and offers to see which one performs best.

I wouldn’t necessarily recommend this package, but if you’re tight on cash and are just an individual person or have a small team, then you can make due. It’s enough to build a small online business with decent earnings.

You can choose between $119/month when paid annually or $149/month when paid month to month, but it’s better to pay month-to-month in the beginning, in case you want to upgrade to the next pricing tier.

Kajabi Growth Plan

The Growth Plan is the package that I would recommend for most people. There’s more flexibility with the number of products you can sell, and you actually get the most value for your money.

What the plan offers:

  • 15 Products
  • 15 Funnels
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 25,000 Contacts
  • 10,000 Active Customers
  • Website
  • 10 Admin Users
  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • 1 Welcome Call with an Onboarding Specialist
  • 1 Check-in Call with an Onboarding Specialist
  • 24/7 Chat Support
  • Advanced Automations
  • Ability to Remove Kajabi Branding
  • Affiliate Program

Some features that are significant improvements compared to Basic are the ability to sign up 10,000 active members, have 10 admin users, 24/7 chat support, the ability to remove Kajabi branding, and 5 times the number of products and sales pipelines.

With the Growth Plan, you can actually promote your own brand name and build a respectable online business that earns big money. 10,000 active users is quite a lot, so assuming you charge $20/month, you can expect to earn $200,000/month in revenue from subscribers.

Since you’ll have the ability to add 10 admin users, it’s very suitable for small to medium-sized businesses, but even if you are just an individual entrepreneur, you should get the Growth Plan.

I think it’s a pretty good deal considering you only pay $40-$50 per month more than the Basic package AND you can earn 30% lifetime affiliate commissions when you refer Kajabi to your friends or other clients.

You could just end up paying for Kajabi with your commissions since you only need 3-4 people to sign up with your referral link.

Kajabi Pro Plan

With the Pro Plan, we are in the territory of the big leagues, but is it worth the extra cost?

Let’s find out.

What the plan offers:

  • 100 Products
  • 100 Funnels
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 100,000 Contacts
  • 20,000 Active Customers
  • Websites
  • 25 Admin Users
  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • 1 Welcome Call with an Onboarding Specialist
  • 1 Check-in Call with an Onboarding Specialist
  • 24/7 Chat Support
  • Advanced Automations
  • Ability to Remove Kajabi Branding
  • Affiliate Program
  • Code Editor

Some things to highlight are the 100 products, 100 funnels, 3 websites, 100,000 contacts in CRM, and the ability to edit code on your websites.

Unless you’re selling online courses in bulk, then it might be overkill, but you can build 2 extra websites on the Pro Plan, so you can branch out into different niches and fields.

Also, I don’t necessarily think the “Code Editor” is that important because most of, if not all, the integrations come pre-integrated with Kajabi, but for bigger businesses, it could be handy for proprietary-specific integrations.

Kajabi Access

Kajabi access plans

If you need double the quota for everything, then Kajabi Access is an option to consider. For Basic package users, it may be just better to upgrade to the Growth Plan since it’s $99/month, but for Growth and Pro Plan users, it’s well worth it.

In addition, you get 6 sessions of 1-on-1 calls with a Kajabi specialist and Hero Hub support (a community of successful Kajabi users), so in case you needed extra help and motivation, then these could be very useful.

You also get access to the “Code Editor”, so for any programmers with proprietary-based integrations and code, it can be useful.

How To Get Started With the Kajabi Platform

kajabi homepage

You can head over to their website and go through some of their information to get acquainted with things in general.

It’s fairly straightforward, so when you’re ready you can get started with a free trial and test it out.

Kajabi Free Trial Offers

Before you sign up for a plan and spend your money, you can actually try out Kajabi’s free trial and get a feel for the platform on how it works. There are 2 free trial offers, a 14-day free trial, and an extended 30-day free trial.

14-Day Free Trial

Kajabi Free

You are automatically signed up for the 14-day trial plan when you register an account.

kajabi get started

Just fill in your contact info and credit card information.

After 14 days, however, you are enrolled in the month-to-month Growth Plan plan which is $199/month, so if you prefer a different plan or want to discontinue your subscription make sure to cancel your account or change your package.

30-Day Extended Trial

You actually need a special link for the 30-day extended trial. Luckily we do have a special link you can use to get an extended free trial.

If you would like to learn more about Kajabi or get an exclusive extended 30 Day FREE trial, I’ll provide a link below:

The process is the same as the 14-day trial.

kajabi extended trial offer

You just fill in your contact info and credit card information to get started with your trial.

As long as you cancel your account on time, you don’t have to worry about getting charged, but even if your credit card gets charged, there is 30-day money-back guarantee, so if Kajabi is not something for you, then you can ask for a refund in case you get charged money.

Kajabi Review: Overview of My Experience

Now, let’s get into some of the important questions.

What can you expect to do with it and how does it work? Is Kajabi legit? Is it worth the money?

The Dashboard

Once you register an account, you will be redirected to the main dashboard.

It’s clean, professional, and minimalist.

kajabi the dashboard

There is a progress bar in the top left corner, which will guide you through the steps and get you set up with the basics. Even if you don’t have any website building, CRM, or marketing software experience, I don’t think anyone will have many difficulties.

Overall, it was very easy to navigate the dashboard and find everything I need.

User Experience and Design

Kajabi Marketing Tools

I will have to give the user experience and design 10/10.

The platform is smooth, fast, and seamless. Whether you are accessing the website builder, the CRM, email marketing campaigns, etc, everything works as intended and things are where you think they should be.

If you would like to learn more about Kajabi or get an exclusive extended FREE trial, I’ll provide a link below:

The white, black, and blue colors are easy on the eyes, so you can work for long hours without straining your eyes.

Creating Online Courses and Products

I jumped straight into the Kajabi courses/products creation section because that’s what’s most important right?

You can create 4 types of products and services: online courses, coaching programs, communities, and podcasts. Whether you want to charge money for these products is up to you, but you can make them free as a means to get leads.

Kajabi Creating Online Courses and Products

It’s understandable and as long as you follow the steps, you shouldn’t have any trouble with creating your products.

Remember, before you can actually start getting paid, you need to connect Stripe, Paypal, or any 3rd party account. If you’re connecting Stripe or Paypal, you do need to have a business account.

kajabi podcast

Creating online courses

kajabi course

On the dashboard, go to Products -> Courses.

You will then be asked to get started and fill out a few questions about your course.

After your course creation, it should look something like the image above. I found it quite easy and smooth to add lessons, quizzes, videos, etc. Ordering them is as simple as dragging them up and down to where you want them.

Creating coaching products

Kajabi Creating coaching products

Coaching programs are easy to set up as well.

You have the option of using Kajabi calendar and scheduling or using your own, but from single sessions to a package of sessions, you can dictate the price and the time limit.

Kajabi calendar

Setting it up only requires a few minutes, but remember, this still counts as 1 product, so if you are a Basic user, that’s 1/3 of your limit.

Creating communities

To create communities, the process is the same. Head to Products on the dashboard menu, choose Community, and fill out the details.

Kajabi Community Section

I found the communities section a bit lacking. There isn’t much room for customization. You can only add topics of discussion with featured images, link a product, and change some of the text on the sidebar.

kajabi sidebar message

You can make your communities section a paid membership site, but I would have liked more customization and features.

Creating podcasts

The process is the same as creating any other type of product.

You will be asked to upload an audio file for your podcast sessions and you can choose to immediately publish them or make a schedule.

Kajabi Creating podcasts

Things look fairly neat and tidy when you are finished creating a podcast.

Like any other product, you can choose to monetize your podcasts or have them free to listen to. In addition, you can actually distribute your podcasts to other channels such as Spotify, Apple, and Google, which is cool.

You will need to integrate your channel feed and URL with Kajabi.

kajabi podcast distribution

The Website Builder

Kajabi The Website Builder

If you have used Wix or Squarespace, the Kajabi site builder is very similar.

Kajabi comes with a few pre-built templates and a drag and drop builder, so building a site is rather easy. Since you have unlimited landing pages, you’re free to play around with different designs.

In addition, the website builder is integrated with the marketing and sales tools, so you can easily create opt-in forms, event countdowns, and other modules suited for marketing campaigns.

Kajabi Tools

For a professional Kajabi mobile friendly and clean-looking website, there are enough modules and a few pre-built templates to choose from, but compared to WordPress and some builders, I find customization and the choice of designs a bit lacking.

Don’t get me wrong, it is responsive and overall they can look nice and clean, but moving things around into different columns, sections, and rows does require a bit of effort and digging into the settings.

Sales and Marketing Tools/Funnel Builder

Kajabi Funnel Builder

The funnels section is actually quite decent personally for me.

You can create opt-in pages with forms and customize an email sequence that can be sent out on a scheduled basis plus much more.

kajabi blog

Creating email templates is fairly straightforward and easy. Kajabi might just be even better at this than MailChimp. There are some missing features such as IF/THEN options like “If email is opened” “If email is not opened” etc that Mailchimp has, but for a general email sequence used for marketing purposes, the Kajabi funnel builder is good enough, and can get the job done.

It’s very beginner friendly, so newcomers will get the hang of it fairly quickly.

The Kajabi CRM and Analytics

Kajabi CRM and Analytics

The CRM is not great, but it’s alright.

It will keep your contacts neatly organized and you can filter them based on segments and tags, but compared to other CRMs you can’t add tasks, reminders, deals, etc.

Kajabi Tags

A contact profile is pretty basic, but it’s enough to stay organized.

kajabi contact profile

I don’t particularly like the analytics section, however. It’s very rudimentary and doesn’t provide that much insight.

You can also see your revenue, opt-ins, and how many people viewed your website on what specific pages.

You can’t see your traffic sources and what channels contacts came from, so coming up with a meaningful report for how well your sales and marketing campaigns are doing solely based on Kajabi analytics is not possible.

I highly recommend you connect your site with Google Analytics or something similar. Luckily, you can integrate Google Analytics without the code editor functionality.

Automation Tools

Kajabi Automation Tools

Automation and workflow are not as comprehensive as Hubspot Marketing and CRM, but you shouldn’t have any problems with segmenting your contacts, leads, and customers into certain sales funnels and promotions.

It could be better, but it has the basic features for setting up a proper sales and marketing workflow.

Creating Kajabi Users

Creating users should be fairly easy to do, but you will have to be on either Growth or Pro Plan to add more users.

Head over to Settings in the main dashboard and scroll down, then click Account users.

kajabi users

Customer Support

kajabi support

The support system is excellent if you have Growth Plan or Access Plan because you can reach out to a live representative 24/7 via chat or even schedule a 1-on-1 call, but for Basic users, the support team schedule is between 6 am – 5 pm during business days.

kajabi support ticket

Otherwise, during non-business hours, you can leave a support ticket or find your answer in their community FAQ section.

Usually, most customers are happy with the support and get a response fairly quickly.

Kajabi Reviews From Real Kajabi Customers

kajabi reviews

Kajabi Customer Reviews Trustpilot

Compared to other online course platforms, Kajabi has a very good reputation and 4 or 5-star ratings from hundreds of Kajabi customers.

Most clients agree that it’s fairly easy and simple to use with a great user experience. It’s perhaps the best online course platform to build a business and offer various types of educational content, but one of the common concerns that a lot of people bring up is the limited site builder functionality, email marketing automation, and subpar CRM.

I don’t disagree with them. Kajabi definitely can improve their email marketing tools and could use a better CRM + site builder, but considering the value and all the tools we get for such a reasonable price, Kajabi is certainly worth the money.

Bottom Line and Final Thoughts

I found the overall process of creating courses, coaching sessions, communities, and podcasts fairly understandable without many complications.

The Growth package, while around $149 to $199/month, has the most value. Even if you are a beginner and a small business owner, paying a little extra for the Growth Plan is well worth it and comes with more benefits and possibilities.

If you don’t mind the basic site builder, CRM, analytics, and automation tools, then Kajabi is definitely one of the best online course platforms that can help you sell your products effectively.

If you would like to learn more about Kajabi or get an exclusive extended FREE trial, I’ll provide a link below:

In addition, the support is excellent and you have a bunch of helpful sales, marketing, and tutorial videos that will take you from zero to hero in no time! Honestly, I think the training tutorials and business-related videos, seminars, and events are the most valuable part of your Kajabi subscription.

So if you want to become a Kajabi hero, get started with your free trial here and make use of the resources at your disposal.

Frequently Asked Questions

Here are some answers to the most frequently asked questions.

If you would like to learn more about Kajabi or get an exclusive extended FREE trial, I’ll provide a link below:

Is a Kajabi subscription worth it?

If you are serious about building a successful business online, then it’s absolutely worth it! For less than $200/month you can send an unlimited number of emails, set up email sequences, track your leads, create sales funnels, etc.

For the offered price, you are getting a ton of value, not to mention the 24/7 support, video resources, and much more.

Is Kajabi just for courses?

Not necessarily, you can run subscription-based communities, and podcasts, and also offer coaching calls or sessions with your Kajabi website.

Can you make money with Kajabi?

Yes! You definitely can, but it also depends on what kind of products or offers you will be promoting and whether you are business and sales-savvy.

If you are willing to learn how to market and sell your products, you can make very good money!

Are Kajabi websites good?

I would say they are decent. Not the best looking, but you have enough modules and functions to build a respectable and professional-looking website with Kajabi.

Is there money back guarantee?

Yes, there is 30-day money-back guarantee, so you can use Kajabi for almost 2 months (if you sign up for a 30-day free trial) without any risks.

Can I upgrade or downgrade my account later?

Upgrading your account is easy. You can easily do so from your dashboard, but for downgrading, it’s better to reach out to support to make sure you don’t lose important contacts or products.

Disclaimer: Thank you for reading this article and I hope you got some value from it. I just want to make you aware that some of the links on this website are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally use and believe will add value to my readers.