- 1 Jungle Scout Review
- 2 Jungle Scout Review — Features and Benefits
- 3 Jungle Scout Review — Special Offers
- 4 How Bootcamp Works
- 5 Jungle Scout API
- 6 The Importance of Long Term Strategy With Jungle Scout
- 7 14-day Money-back Guarantee
- 8 Why Use Jungle Scout?
- 9 Final Thoughts on My Jungle Scout Review
Jungle Scout Review
Amazon distributes over 353 million different products, from clothing to dehumidifiers and toys. There’s no way you can handle even the tiniest sliver of that market on your own, unless you use — Jungle Scout.
By the way, that number is without books, wine and digital services.
It’s an absolutely massive platform that constantly changes with the market demand, providing plenty of opportunities to invest. Still, no matter how fast of a learner you are, you shouldn’t jump right in and start selling.
Amazon has a whole plethora of obscure rules; breaking any of them, even by accident, could mean your entire Amazon seller account is banned for good. There’s also a lot of nuance in the process itself, where being wasteful quickly adds up and sinks a fledgling business.
What you need is heavy-duty tools and expert guidance.
Luckily, Jungle Scout provides both. It’s an automated data sifter that crunches numbers to make your decisions easier and more correct.
Jungle Scout Review — in a nutshell
So, where does Jungle Scout get all that info? Amazon gives access to its servers through what’s known as API, which you can imagine as a geyser.
Jungle Scout taps into the geyser and gives you a manageable, workable stream. Jungle Scout has frills too but the gist of it is that you get a usable stream of Amazon product information.
To give you an idea of Jungle Scout’s potential, you can use it to:
- track performance of up to 1,000 products up to 6 months back
- discover which sellers your competitors are using
- track how keywords perform
- find profitable opportunities
- estimate and analyze sales
You’re probably wondering, “How is this a thing? Does Amazon know about it?”
The answer is, yes, Amazon knows about it and actually does the best it can to make its API as useful as possible.
Amazon wants to provide as much value to as many of its users, including sellers and buyers. That’s in line with Jeff Bezos’ long-term strategy outlined in his 1997 letter to shareholders.
If you’re making money on Amazon, then Amazon is making money too. Anything that blocks you from making money by selling on Amazon is also hurting the platform’s bottom line.
Jungle Scout Review — Pricing
Jungle Scout has three pricing tiers, which are 30-40% cheaper when billed annually:
- Basic for $29/month
- Suite for $49/month
- Professional for $84/month
I would describe Basic as suitable for Amazon newbies and solopreneurs, Suite for medium-sized businesses with a skeleton team and Professional for fully-fledged sellers.
The main distinction between them is how many users can use Jungle Scout on one account at the same time. After a while, you will probably want to expand your business and the most logical avenue will be research.
In my opinion, there’s a lot of value in all tiers and you can’t go wrong with any of them. Still, my advice is to make a business plan for the next 6 months and take the pricing plan that fits that plan the best.
Try to envision how many products you will be selling. Then, estimate how many people will be doing product research for you and pick your pricing plan accordingly.
If you plan on scaling up your business and making a dedicated product research team, go for the Suite and Professional tier. If you’re a solopreneur, go with the Basic or Suite tier and gauge if the features are broad enough.
If you get the Professional tier and still find yourself hampered, contact the Jungle Scout support and ask for the Enterprise demo.
Jungle Scout Review — Features and Benefits
Basic tier gives you a single user license, without any possibility to add other users.
Chrome and Firefox Browser Extension
Quickly install an extension that lets you compare products as you’re browsing Amazon. This is actually how Jungle Scout started in 2015, as a Google Chrome extension.
It has a customizable overlay that goes across any Amazon search page. You can display information such as seller brand, monthly sales and others.
The idea for the extension is to give you a quick overview but I suggest you don’t solely rely on it. Use all Jungle Scout features for the very best insights and get immersed in the market daily for the best results.
You also get access to an Opportunity Score, which guesstimates a product’s profit margin.
The extension works on other websites with items too. You can compare any item’s performance on another website versus Amazon’s store.
This is a feature that measures the performance of 3 products, which helps you follow trends in a niche. It can help you validate your ideas and make long-term sales strategies, pivoting your business as needed.
Instead of using spreadsheets to track products, you can easily group, organize and compare metrics and product ideas.
I have a love-hate relationship with spreadsheets and, while they’re efficient in displaying data, they’re unwieldy and I prefer when a tool puts information into context.
The goal is to help you pick your next best-selling Amazon item but also let you understand how the market shifts. Product Tracker is actually designed so you find your own Amazon success template, at which point you can pick best-selling items again and again.
Dubbed “The Hunt,” the newsletter can give you fresh ideas for undersold items that could start the next sales trend on Amazon. These are often items that sell out as soon as they appear on Amazon.
You shouldn’t be bound by any of those ideas but think with your own head and involve a bit of creativity. You can even brainstorm ideas with your employees.
Look for lucrative niches, no matter what you’re trying to sell. This feature works on auto parts just as well as on furniture or clothing.
The only caveat is that the more products there are in a niche, the more reliable conclusions you can draw from Niche Hunter. This is because stats are more reliable with a larger sample size.
This feature looks at how similar products sold and tells you the sales you can expect. You can use it up to 500 times a month.
If you need optimization advice, Jungle Scout provides it up to a 100 times a month. This includes how to make a good product description, which is, in short:
- having a product title of 80-150 characters
- product feature list should have at least 5 features
- each feature’s description should be 100-200 characters long
- product description should have at least 7 images of high resolution (minimum 1,000px)
This is a part of the Listing Grader, which is a big-picture kind of feature that gauges where you can improve your Amazon product listings.
In essence, the Listing Grader scours the most successful items on Amazon and analyzes their listings. It then recommends how you can make a listing that has the same clarity and quality.
Don’t worry, the process is painless and the Listing Grader holds your hand through it.
Keyword and Product Tracking
Here you get an overview of the past 30 days’ performance for both across the ten biggest marketplaces.
You can also ask for product reviews from all your buyers in one click. This works through Amazon’s Seller Central and you can still do it manually.
Finally, there’s Academy Training to onboard you through tutorials and 24/7 customer support if you get stuck.
Suite tier also gives you a single user license but now you can add other people to your account for $49/month/person.
You have all the features from the Basic tier, with some upgrades and new ones.
The Product Tracker now allows you to add up to 150 products and the Sales Estimator gives 1,000 uses per month.
Four new features help you create a database of products and their selling histories:
- Opportunity Finder
- Product Database
- Keyword Scout
- Supplier Database
This feature scans niches for low-volume, high-demand products and presents them to you.
In these niches, there could be a lot of potential for making money since you could basically set any margin you want.
It works off of the top 1 million Amazon user searches for each month. These data points let you get ideas you can then validate and refine using the Product Tracker section.
You can sort the items here by:
- average monthly units sold
- average monthly price
- monthly search volume
- 90-day search volume
- niche quality score on a scale 1-10
You can enter more than one keyword in the Include Keywords box and separate them using commas. If you don’t want a keyword appearing, type it into the Exclude Keywords box and again separate multiple ones with commas.
Be careful because it’s likely other sellers have thought about the same niche too and gave up for some reason. You could find a lot of hidden profit in there but also a pitfall to sink your money into.
My advice would be to take your time and not rush anything. When a product seems too good to be true, it most likely is and there’s a snag, such as a hidden tax or perhaps a customs issue.
I suggest that you do a lot of research before committing to a product. Ask around, get involved in an Amazon seller community and be prudent because articles with tips get outdated quickly.
When you do get a product, start out small and don’t let your inventory linger.
This feature is exactly the kind of comprehensive, searchable database you need to do your research. It comes directly from Amazon and has 475 million products, which means there are plenty of products not in the database.
You can sort by categories and see tags, such as “high demand,” “bad marketing” and similar ones. They can combine to tell you a story behind each product, such as that a few sellers dominate the niche with entry-level products.
You can also see monthly sales and monthly revenue, which again reveals the story behind their margins and profitability.
If you want to discover high-converting keywords, this is where you’ll do it. You can type in a keyword, such as “dog collar,” and see how it performs across different markets.
Sort the results by either the 30-day search volume or the 30-day growth trend. There’s also the historical search volume graph that goes back two years, showing how the demand changed.
Ad tracking, traffic stats and PPC costs are shown too, helping you understand the marketing costs involved.
The main advantage of Keyword Scout is helping you understand what your competitors are doing right with regards to marketing. This will help you recognize their mistakes and avoid them.
For example, your competitors might be sinking plenty of money into marketing for a certain keyword. If you can recognize that keyword and ride their coattails, you can essentially skip marketing your product but still get incidental sales.
On the other hand, if you want to refine your SEO strategy, this is the perfect feature that will help you do it.
Use the Filters dropdown menu to narrow down your search results and then sort the results using the columns. If you want to do multi-ASIN searches, you’ll be able to compare the products through advanced filters.
Save your filter sets for later use and then click Load Filter Set when you need them again. Click on the Amazon icon to the right of the keyword to search for the keyword or ASIN directly on Amazon.
My advice would be to go for the low-cost keywords that you estimate have the potential to rank high. Then, do limited PPC campaigns.
Anyway, the data you find here can be downloaded in a .CSV format to further integrate it in a database of your own.
The product is only as good as the supplier. Beware of fickle suppliers and do quality research so you can find the most reliable ones or just to see which ones your competitors are using.
The Supplier Database feature lets you do exactly that, sifting through suppliers to find the best ones.
You can find a comprehensive list of information related to any supplier, such as their:
- manufactured products breakdown
- top customers
- total shipments
- total customers
- contact information, including the address
Clicking the “Search for Contact Info” button in this section will do a web search for the contact information.
Under the “View More” button, you can find a shipment history graph, which shows supplier’s outgoing shipments per month. There’s also the shipment information, including weight in kilograms, quantity of items and shipment description.
You can get an alternative perspective and see which suppliers a seller has been working with.
I think you should always pay attention to the most reputable buyers the supplier has. If a major brand is using a supplier, that speaks volumes of their reliability and quality.
Once you’ve vetted a supplier, you can create purchase orders straight from this section of Jungle Scout. The order is automatically logged with your other financial transactions.
My advice is to look at 10-15 suppliers before settling on one for your product.
Once you get your business at full throttle, expect to have a hired investigator whose sole purpose will be to vet the supplier and confirm they’re a worthwhile business partner.
This might include the investigator visiting the supplier’s premises and checking the licenses to avoid awkward situations where the factory shuts down out of the blue.
Professional tier lets you have 6 users on your account. If you need more researchers still, you can add them for $49/month/person. It has feature limits pushed even higher, to the point you would actually need a full team of researchers to get full use of them.
For example, Product Tracker can now track 1,000 products and the Sales Estimator does 1,500 estimates a month.
There’s another tier, called Enterprise, for which you have to contact the Jungle Scout support through the official website. In essence, the Enterprise tier lets you set custom limits on features such as Product Tracker and Rank Tracker.
If that’s still not enough, you can sign up for Jungle Scout Cobalt, which is Jungle Scout for brands and agencies. It offers a direct pipeline to the Amazon API, with custom dashboards and a dedicated success manager.
Through Cobalt, you can gain competitor insights and understand your market position better than with any other Jungle Scout feature package.
Jungle Scout Review — Special Offers
There are three special Jungle Scout offers.
Start-up Suite costs $189 and is meant for Amazon sellers who are eager to learn and want to jump right in.
It provides you with only one Suite user license but it lasts 3 months. You can renew it for $69/month after it expires.
This offer includes Academy seller training courses, where you can learn how to avoid the most common seller mistakes. You get access to weekly live Q&A sessions and also receive what’s known as Priority Onboarding.
That feature puts you at the front of the training queue, helping you become a profitable Amazon seller as soon as possible. Besides that, you get training sessions and 24/7 support.
Entrepreneur Suite costs $349 and is a mid-term solution, providing you with one Suite license for 6 months. After it expires, you can renew it for $69/month.
The feature list in this offer is the same as for the Start-up Suite.
Freedom Builder Bootcamp costs $999 and is the ultimate bundle for aspiring Amazon sellers who want to know everything.
It nets you a 12-month Professional license for one user, saving over $1,500 in costs. The two bonuses are live coaching and the Bootcamp course on all things Amazon.
How Bootcamp Works
Selling through Amazon isn’t easy or cheap but there’s no reason to make it harder and more expensive by experimenting. Thanks to the Bootcamp academy, you can set up your Amazon account to avoid the most common newbie mistakes.
The owner of Jungle Scout, Greg Mercer, walks you through the 10 Bootcamp lessons:
- Getting Started, which shows how Amazon works and how to use Jungle Scout
- Product Research, where you learn the basics of market demand and how to avoid oversaturated products
- Sourcing, showing you how to find items for cheaper and get them delivered to you faster
- Shipping, covering the basics of logistics and inventory management, for which Amazon can charge you dearly if you overstock
- Listing Creation, where you integrate and use Jungle Scout’s Listing Builder into your Amazon account
- Product Launch, or how to release a new product and build momentum for it through promotion features and email campaigns
- PPC Advertising, giving you an idea how to run pay-per-click advertising campaigns using the keywords you got from Jungle Scout
- Amazon Brand Registry, or how to shield your brand from competing sellers who might want to hijack it
- Scaling Your Business, showing you ways to not just make one sale but reliably repeat past successes on any new items
- Advanced Seller Strategies, involving how to create lead magnets that can snowball into more sales and more business opportunities for your store
In my opinion, these lessons are a fine way to become an experienced and successful Amazon seller. They cover all the basics and go into the nitty-gritty of Amazon sales and the platform as a whole.
Don’t expect to become a master at all of these fields, though. Sooner or later, you will have to manage an entire gaggle of web developers, writers and researchers.
That’s where your managerial skills come into play. In my experience, managing employees and properly delegating tasks is emotionally the most difficult skill.
We all have different backgrounds, which can make cohesive work or even a coherent conversation difficult. What you need to do to make your business succeed is to give everyone a fair chance and an appropriate challenge.
The Bootcamp can’t teach you how to do it and I’m afraid self-help managerial books can’t either. It’s something that only comes through experience or having a mentor or a business consultant.
What I can teach you is to learn to delegate tasks from the get-go and never let yourself shoulder the entire burden of leading your company. If you do that, you become the weak point of the company and your personal crisis becomes the company’s crisis.
Find people you can trust, vet them and get them involved in your business. Make contingency plans and diversify the sources of revenue so that sudden market shifts and crises don’t affect your business at all.
As for your employees, ask for and give constructive feedback, be fair and don’t take strong emotions to heart. Don’t let yourself become insular and out of touch with reality but always keep your finger on the pulse of the employee mood.
Exclusive content, support and resources are regularly added to this bundle and updated as Amazon evolves.
Jungle Scout API
I mentioned that Jungle Scout works by tapping into Amazon’s API but it also provides an API of its own. Using it can make perfect sense in a situation where you’re only focused on a niche and want to get laser-focused information on it.
As much as Jungle Scout helps, it’s still a lot of work to do research through it. What you can do is contact Jungle Scout for access to their API and get the geyser of data shrunk down to a trickle.
Through it, you can connect to internal company reporting and sync with mobile environments. In other words, you can make an app that syphons off Jungle Scout data and presents it in a custom format to your employees or clients.
That’s the most advanced Jungle Scout option on offer that shouldn’t concern at first. Still, it might come in handy if you decide to expand or pivot your business, which will help you with the diversity of revenue sources I mentioned above.
The Importance of Long Term Strategy With Jungle Scout
I think you shouldn’t lull yourself into complacency just because you’re using Jungle Scout. Increasing your sales is fine, but you should be investing that profit right back into your business.
Start thinking about your brand and build it from your very first sale. In that way, you will get the most room to grow and won’t have to make knee-jerk decisions in critical moments.
What kind of sales business do you want to run? What are the qualities you want your buyers associating with you?
There’s nothing wrong with offering entry-level products, as long as you’re transparent about it. There’s also a lucrative market for deluxe products, where margins are enormous because the buyers don’t care about paying extra for quality.
Start working on your marketing material, such as how to make a logo, and keep it simple. All companies start out with super-complex concepts for their brands but eventually simplify them, and for the better.
14-day Money-back Guarantee
You can cancel within 14 days and get a full refund, no matter the pricing plan.
If you cancel after that, future charges will be canceled but you can keep using Jungle Scout until the billing cycle ends.
There is still no free trial but I expect one within the next few months.
Why Use Jungle Scout?
The problem with selling on Amazon is that it inundates you with so much information that you can easily get confused and make the wrong decision. That can ruin your entire Amazon brand.
The solution is to use automation and make sifting through all that info as efficient and comfortable as possible. That reduces your risk and leaves you more time to make the right decision.
My advice is to automate as many of your menial Amazon tasks as you possibly can. Keep in mind that burnout is a real thing and it’s going to get to you.
Prepare in advance for crises and learn to relegate, even if it’s only to Jungle Scout.
Every question and problem you have on Amazon has already been answered and resolved by countless people before you. Don’t reinvent the wheel but use simple, reliable solutions and put your energy towards building your brand.
Final Thoughts on My Jungle Scout Review
Phew, we’ve made it. No matter how much I write about Amazon, I always feel like I’m only skimming the surface.
There’s so much stuff to go in-depth on that it’s easy to get lost in it.
I won’t mince words — I love Jungle Scout. The pricing tiers are set just right and the customization is so good that every Amazon seller can get value out of it.
You can get the Basic tier and slowly explore Amazon on your own, if that’s your thing, or turbocharge your Amazon store with Suite or Professional tiers.
There’s a lot of freedom in selling through Amazon; Jungle Scout adds a whole new dimension to it. What I find the most fascinating is how it sets you free to dedicate your attention to critical work instead of wasting it on menial tasks.
Through Jungle Scout, you can access a treasure trove of data sourced directly from Amazon, helping you score sales and grow your brand. All of it is based on science and data, stats in particular.
I adore stats and think more of them is always better. They can show you general trends and reveal some fascinating market insights.
All successful businesses do heavy-duty research and end up relying on stats. You should do the same, getting as much help to make sense of them as you humanly can.
That’s exactly what Jungle Scout does for you, drawing straight from the geyser round the clock, making the task of drinking from a fire hose feel genuinely doable.
I warmly recommend Jungle Scout because Amazon isn’t going away and you should get involved sooner rather than later.