Landing pages 101: How to make a landing page in WordPress

As a content management system, WordPress is quite possibly the “Alexander the great” of the world wide web taking up a whopping 60% of the world’s CMS market.

Ever since it made its debut back in 2003, it’s has continued to dominate the digital landscape with over 50k website being launched every day using WordPress as the CMS.

However, as great as WordPress is, it doesn’t come with any landing page building features.

So you’re pretty much stuck with the theme you chose when you first made your installation or any other theme you may have purchased.

WordPress themes do a great job of quickly setting you or your business online, and some of them even come with dedicated landing pages.

That being said, they don’t offer you a lot of customization features, and more often than not, you’re stuck with their landing page layouts.

But that doesn’t give you a lot of options when it comes to optimizing your landing pages for conversions unless you add plugins.

WordPress comes with a variety of plugins that you could install such as  A/B split testing tool like ThriveArchitect and ThriveOptimize to add that functionality.

However, if you’re trying to rank your website on search engines, then you should minimize the number of plugins you have running on your website.

cartoon illustration of man holding a seo banner

This is because having a variety of plugins running in the backend of your site will affect your load speed—an important SEO ranking factor.

There are three nifty ways you can get started making landing pages with WordPress.

Stick around to find out whether you should use Divi, Elementor or ThriveArchitect to build landing pages but first, here’s a quick recap on landing pages, so we’re on the same page.

Landing Page 101

Landing pages are specially designed web pages that are geared towards a specific goal which could be sales, lead generation, etc.

They’re usually tailored to a specific audience, and the copy on the page usually hits specific pain points that audience can relate to.

It can be anything from a squeeze page designed to capture leads or a sales page for generating more sales. Whatever tool you use to build landing pages, it’s important that they let you build an unlimited number of landing pages and have A/B split testing features.

Two main benefits of landing pages

Using and testing a variety of landing pages on your website is a great way of maintaining your competitive edge. Here are some of the other benefits of build lading pages.

Analytics and Insights

Most analytics platforms let you keep an eye on your website’s metrics, such as the number of sessions, visitors, etc.

As great as they are, they don’t let you track individual behavior on your pages such as actions or events or test out landing page versions.

illustration of statistical charts

Landing pages help you track a variety of details about your visitors, including their behavior, and you can even compare two headlines to find the best converting one.

Being able to track this, will give you plenty of insights on your user behavior on your website, where they came from, etc. which will helps improve your targeting and overall ROI.

Lead Generation

illustration of man holding pen and paper

If you’re looking to grow an email list, then using a landing page is a great way of capturing leads.

For your marketing campaigns to be effective, you need a reliable lead capture tool that will integrate with your email marketing platform so you can automatically start to build a relationship with your leads.

Landing Page Builders

There are a variety of landing page builders on the market with plenty of features, but we like these three for their incredible customization options, template variety, conversion toolkit, and integration options.

Divi builder

Divi is an elegantthemes.com visual builder designed to supercharge the features of your WordPress website.

Divi isn’t just a theme for WordPress but an advanced website building application that replaces your basic WordPress content editor with a superior drag-and-drop editor.

divi dashboard

Its intuitive design and easy to use UI makes it suitable for both beginner and experienced marketers and helps them  create gorgeous landing pages.

Elementor

elementor editor dashboard

If you’re in the market for an all-in-one web design solution, then Elementor is your best bet.

It’s designed to be used by professional marketers and agencies and helps you create pixel-perfect landing pages that will increase your conversions and make a killer impression.

Elementor can be used on any theme and works seamlessly with nearly all WordPress plugins.

ThriveArchitect

Our last best landing page builder is ThriveArchitect, a unique page builder that helps you build stunning layouts and pages.

The great thing about ThriveArchitect is that it comes with a variety of conversion optimization options and integrations that will help improve your conversions such as ThriveOptimize, ThriveLeads, etc.

thrivearchitect logo

 


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