226+ eCommerce Statistics in 2026 – New Data & Shopping Trends

Online shopping is a global and trending phenomena. Just about 10 years ago, most people preferred to go to physical shops, however it’s changing with advancement in technology and digitalization.

Most brands and companies are in a rush to transition into eCommerce and the data we’ve compiled shows the growing trend for shoppers to not only be able to buy online but to also get fast and quick delivery.

We’ve gathered over 226+ statistics, numbers, and figures from the most reputable sources such as Statista, Reuters, WSJ, Business Insider, etc and bring you the trends, future forecasts, and all the data you may.

Top eCommerce Statistics

• Worldwide eCommerce sales are expected to reach around $6.42 trillion by the end of 2026, and seems like to grow $8.91 trillion by the end of 2030.
• Asia dominates the eCommerce market with around $2 trillion in revenue, mostly because of the China’s huge demand and population.
• AliExpress is the most visited retail website in July 2025 with over 765 million visitors, which is more than Amazon, eBay, Walmart.
• WooCommerce is the most popular platform for building online stores. Around 70% of the market share is owned by WoCommerce.
• Surprisingly Food online shopping will become one of the top eCommerce sales category by the end of 2029, expected to reach $1.23 trillion.
• U.S eCommerce sales revenue is projected to be $1.38 trillion by end of 2026 year.
• India’s eCommerce market is one of the fastest growing countries, which is projected to be around $300 billion by the end of 2028.
• Mobile commerce or mCommerce is forecasted to reach 63% of all online sales and buying behavior in 2028.
• 78% of brands have adopted some form of AI in their eCommerce shops, and latest data shows AI can boost revenue by almost 40%.
• AliPay and WeChat Pay are leading the digital wallet game! Each have over 1 billion users.

eCommerce Worldwide Sales Stats

Worldwide eCommerce sales is expected to reach $6.88 for 2026. Though year to year growth has slowed down, we’re still expected to see a healthy growth over the next 5 years.

Source: https://www.statista.com/outlook/emo/ecommerce/worldwide

eCommerce Revenue by Region

Asia with its huge population leads the world in terms of e-commerce sales with over $2 trillion followed by the Americas at $1.5 trillion and $1.02 trillion respectively.

Source: https://www.statista.com/forecasts/1117851/worldwide-e-commerce-revenue-by-region

Most Visited Retail Websites in The World

For July, 2025, AliExpress holds the title for the most visited retail website with 765,791,889 visitors, followed by eBay at 489,749,828 and Walmart at 480,233,342 visitors.

Source: https://www.semrush.com/website/top/global/e-commerce-and-retail/

Most Downloaded Shopping Apps

Interestingly, Temu, AliExpress, and Amazon are not the most downloaded shopping apps in the world, there are plenty of other applications in the world that have hundreds of millions of downloads. We’ve compiled a list of of the most popular Google Play shopping apps ranked by total number of downloads and reviews.

Most Popular eCommerce Platforms

WooCommerce still holds a majority market share of ecommerce platforms in the world with 69.78% followed by Shopify at 17.50% and Oracle Commerce at 2.58%.

Source: https://6sense.com/tech/ecommerce-platform

eCommerce Sales by Category

By 2029, eCommerce sales in the Food industry is expected to surpass all other categories at $1.23 trillion.

Source: https://soax.com/research/growth-ecommerce

eCommerce Stats in The United States

Total eCommerce sales in the U.S is expected to reach $1.54 trillion by the end of 2026, with a healthy growth for the next few years.

By far, eCommerce sales in the DIY & Hardware industry led in sales with $252.68 billion followed by Fashion at $197.46 billion and Food at $195.3 billion.

Source: https://www.statista.com/outlook/emo/ecommerce/united-states

eCommerce Stats for Canada

• Canada’s retail e-commerce market hit $65.5 billion USD in 2024, and honestly? It’s just getting started. By 2029, we’re looking at $104 billion.
• Fashion grabbed 27% of e-commerce sales in 2022, while electronics snatched 25%. Together, they owned more than half the market.
• Amazon absolutely demolished the competition in 2021, racking up nearly $10 billion in net sales. They didn’t just win—they lapped everyone else twice while competitors like Walmart and Costco were still figuring out the game.
• Walmart.ca pulled in a solid $3.77 billion in e-commerce sales in 2021.
• In the fashion battleground, Gapcanada.ca was the king of the hill in 2021, banking $565 million in net sales.
• Then Shein showed up and completely flipped the script. By June 2022, they had 246,000 app downloads in a single month—absolutely crushing Canadian competitors.
• Zara only managed 57,000 downloads that same month, which isn’t terrible until you realize Shein just quadrupled that number.

Source: https://www.statista.com/statistics/289741/canada-retail-e-commerce-sales/

eCommerce Stats for United Kingdom

• By 2024, around 50 million Brits are shopping online, if you’re not, you’re officially in the minority.
• The UK absolutely dominates Europe’s ecommerce sales revenue scene. When 2020 hit, online sales exploded by 47%—the biggest jump in a decade.
• Fashion is leading the fray online, grabbing over 25% of textile and clothing sales through digital channels.
• Food and tech aren’t far behind. Tesco keeps your fridge stocked, Just Eat keeps you fed, Amazon sells you everything else, and Apple keeps your wallet empty. They’ve got the “never leave home” market locked down.

Source: https://www.statista.com/topics/2333/e-commerce-in-the-united-kingdom/

eCommerce Stats for Europe

• Europe’s e-commerce market is heading toward nearly $900 billion by 2028. The pandemic really kickstarted something.
• Over 25% of Europe’s e-commerce revenue comes from cross border sales between various countries. Europeans are clearly comfortable buying from their neighbors.
• European B2C e-commerce hit €887 billion in 2023, up 3% from €864 billion in 2022. Steady growth, nothing too dramatic, but consistently upward.
• Nearly three-quarters of Europeans aged 16-74 shopped online in 2023 (71%), compared to just 62% back in 2019.
• Western Europe dominates the scene, pulling in 64% of Europe’s total e-commerce revenue in 2023.
• Southern Europe holds a respectable 19% share, while Eastern Europe trails at just 2%.
• Internet access is nearly universal now—92% of Europeans aged 16-74 were online in 2023.
• When it comes to e-commerce as a percentage of GDP, Western Europe leads, Southern Europe follows, and Eastern Europe still has room to grow in both online shopping adoption and economic impact.

Sources:

https://ecommerce-europe.eu/wp-content/uploads/2024/10/CMI2024_Complete_light_v1.pdf
https://www.statista.com/topics/3792/e-commerce-in-europe/

eCommerce Stats for China

• China’s e-commerce market isn’t just big—it’s massive. We’re talking three times the size of the U.S. market, and it gobbles up 50% of all global spending on retail apps.
• Mobile is absolutely everything in China, with around 975 million smartphone users.
• Alibaba sits on the throne as the world’s largest e-commerce company by merchandise volume, racking up $1.3 trillion in sales in 2022.
• The user numbers are staggering: Alibaba has 900 million active users, Pinduoduo slightly edges them out with 911 million, and JD holds strong with 600 million.

Source: https://www.businessofapps.com/data/china-ecommerce-market/

eCommerce Stats for India

India is a fast growing market that is expected to surpass $300 billion in eCommerce value by the end of 2030.

• India’s e-commerce market jumped from $123 billion in 2024 to $292.3 billion by 2028. That’s an 18.7% annual growth rate!!
• The e-retail slice of the pie is expected to hit over $160 billion by 2028.
• India’s entire consumer digital economy is racing toward a $1 trillion market by 2030.
• The B2B side isn’t being left behind either—India’s B2B online marketplace is projected to become a $200 billion opportunity by 2030.
• Third-party logistics companies are gearing up for the surge, expecting to handle around 17 billion shipments in the next seven years.

Sources:

https://www.ibef.org/industry/ecommerce
https://www.statista.com/statistics/792047/india-e-commerce-market-size/

Most Popular Digital Payment Services

AliPay leads the way with a huge user base of 1.3 billion people followed by WeChat Pay at 1.2 billion and Apple Pay at 570 million. It clearly shows how digitalized China is and how almost everyone in China does their everyday transactions online.

Source: https://www.statista.com/topics/4872/mobile-payments-worldwide/

eCommerce Statistics for Mobile (mCommerce)

With the advancements in the smartphone industry, it’s no wonder mobile eCommerce is having a huge boom. Starting from 2017, eCommerce sales have almost increased almost 5X ! It’s projected to increase year by year close to 10%.

Total mCommerce Sales Stats

• Mobile sales surpassed the $1 trillion mark in 2020, driven by accelerated mobile adoption during the pandemic.
• m‑commerce’s share of total online retail crossed the 50% threshold in 2022, reaching 57% in 2024 and set to hit 63% by 2028.

Sources: eMarketer, Oberlo

mCommerce Share by Region

China reigns supreme in their mCommerce sphere, with almost 80% of the eCommerce sales being done through a mobile phone, whereas the U.S and U.K still have some catching up to do at around 50%.

Source: https://straitsresearch.com/report/m-commerce-market

mCommerce Demographics

The younger generation are embracing the new digital era! The data cleary shows younger shoppers use mobile phones to make their purchase online.

• 80%+ of smartphone users have made a purchase on mobile.
• 58% of Gen Z and 52% of Millennials prefer mobile apps for online shopping.
• ~60% of all retail traffic globally comes from mobile devices.

Sources: Clearlypayments, Reuters

eCommerce Statistics for Desktop

Since COVID eCommerce sales through Desktop and computers have stalled and losing the battle to mobile phones. In 2024, only 35% of sales were done through a computer, and given its trend, it’s likely to decrease over time as well.

Total Desktop eCommerce Sales

Source: Statista

Desktop eCommerce by Region

Surprisingly developed countries are more likely to use computers to buy stuff online whereas developing countries in Africa and Asia are opting to use mobile phones.

Source: https://gs.statcounter.com/platform-market-share/desktop-mobile/worldwide/

Desktop Shopping Demographics

• Gen X shoppers (ages 44–59) spend approximately $70,000 per year online, the highest of any generation.
• Millennials (ages 28–43) are 14% more likely to shop online than other age groups.
• 90% of Baby Boomers (ages 60–78) made at least one online purchase in 2023.
• 53% of men and 44% of women report shopping online via desktop devices.
• High-income households (>$100K/year) are 18% more likely to use desktop for shopping than lower-income groups.
• The desktop conversion rate ranges between 3.7% and 4.8%, compared to 2.2% to 2.9% on mobile.
• Desktop users view an average of 3.95 pages per session, while mobile users average 2.67 pages.
• Session duration is 40–60% longer on desktop than mobile.
• Cart abandonment rate is approximately 60–70% on desktop, compared to 75–80% on mobile.
• Desktop is preferred for high-value items, detailed product research, and B2B purchases.
• Mobile is preferred for impulse buys, reorders, and purchases via social media apps.

Sources: Tidio, FitSmallBusiness, DBBNWA, Neil Patel, Wall Street Journal

Consumer Behavior Stats

However, the one advantage computer shopping is the user experience and ease of use. Bounce rates for desktop is more than 10% lower than shoppers on mobile phones on average.

• Desktop users spend between 996 and 1,918 seconds per session (approximately 16.6 – 32 minutes)
• Mobile users spend between 704 and 775 seconds per session (about 11.7 – 13 minutes)
• Overall, desktop sessions are 37.7% longer than mobile sessions
• Pages per session: desktop sees 4–7 pages, compared to ~3 pages on mobile
• Bounce rate: desktop lower (~49.8%), mobile higher (~59.7%)

Source: https://www.semrush.com/blog/mobile-vs-desktop-usage/

AI in eCommerce Stats

Since 2022, the world has been embracing Artificial Intelligence and is growing at a rapid pace! Brands are not only adopting AI, but the consumers have spoken as well. People prefer the user experience with AI rather than humans.

• The global AI-enabled eCommerce market is expected to grow from $7.57B (2024) to $8.65B (2025) and reach $17.1B (2030)
• 78% of eCommerce brands have integrated or plan to adopt AI in their stores
• 51% of eCommerce companies now use AI to enhance user experience, and 64% of B2B marketers value AI in marketing
• AI-powered personalization can boost revenue by up to 40%, and retail chatbots can increase sales by 67%
• Product recommendation engines yield an average 11% increase in AOV and a 26% lift in conversion rates
• Conversational AI/chatbots can quadruple conversion rates (12.3% vs 3.1%) and speed up purchase decisions by 47%
• Returning customers using AI chat tend to spend 25% more
• 74% of consumers now prefer interacting with chatbots over humans
• AI-based personalization solutions now deliver ROI in 9–10 months, with full AI-powered ones delivering ROI in ~6 months

Sources: SellersCommerce, BigSur.ai, Capital One Shopping, LoopEx Digital, HelloRep.ai, G2 Research, Medium

Brands and eCommerce Stats

While China’s eCommerce market is expanding rapidly, Amazon and Walmert/American online stores still hold the title for the largest transaction for goods.

Source: https://www.ft.com/content/323f659e-a9f2-4960-940e-e038834f97f6

• 44% of retail executives say enhancing omni-channel experiences is a top initiative in 2026
• Global eCommerce spending is forecast to grow ~8.6% in 2026 (to $6.9 T), with 70% of eCommerce shoppers abandoning carts—highlighting ongoing challenge
• A Retail Economics + Auctane study found 76% of UK consumers will shop via social platforms in 2026, but only 46% of brands support it, showing a gap in strategy
• Quick-commerce (under 10 min delivery) is growing fast globally—consumer surveys show 80% expect same-day delivery, and over 60% of shoppers under 35 are willing to pay extra for it
• Curbside pickup delivers superior conversion: chains offering it in 2024 averaged a 3.9% conversion rate, nearly 1% higher than those without, underscoring its value in the omnichannel playbook
• Walmart and Costco are doubling down on eCommerce and omnichannel—Walmart’s eCommerce surged 27%, leveraging its store network for online fulfillment and boosting its stock by 82%, signaling confident bets on integrated retail

Sources: FT, OneRail, The Times, Deloitte, Digital Commerce 360, Contentful, Investors.com\

Evolution & History of eCommerce

eCommerce has come a long way, but did you know it’s over half a century in the making? Here’s an interesting breakdown of the history online shopping and how it has evolved over the decades.

• 1960s – Electronic Data Interchange (EDI) emerged which allowed businesses to transfer documents electronically to each other.
• 1979 – British inventor Michael Aldrich created the first online shopping experience, which had a TV connected to a computer with a telephone line.
• 1982 – Boston Computer Exchange, the first eCommerce company launched their business selling used computers.
• 1990 – The World Wide Web is invented by Tim Berners-Lee and is accessible by the public, which opened the gateway to internet shopping.
• 1994 – Netscape Navigator is launched which made it so much easier for the general public to surf the web.
• 1995 – Amazon and eBay are founded, kickstarting modern consumer-focused eCommerce.
• 1998 – PayPal was launched, making it significantly easier to send and transfer payments online.
• 1999–2000 – Despite its downfall, the dot-com bubble drove much needed innovation and investments.
• 2010s – Rise of mobile commerce (mCommerce), now people could not only surf the web through their phones more easily, but also buy things more easily.
• 2011 – Shopify started to become a big player in the eCommerce sphere, with many online stores using their CMS to build their online businesses.
• 2014–2018 – Platforms like Instagram and Pinterest started heavily investing into creating a platform for shopping things through social media.
• 2015 – China surpasses the U.S. as the world’s largest eCommerce market.
• 2020 – With the COVID-19 pandemic, it accelerated global eCommerce adoption by a few years.
• 2021–2023 – Rise of AI, chatbots, personalized shopping, and voice commerce.
• 2025–2026 – Platforms like Temu, SHEIN, and TikTok Shop start to disrupt traditional players with ultra-fast fashion and social-led models.
• Ongoing – Growth of cross-border shopping, quick commerce, digital wallets, and AR/VR-enhanced shopping experiences.

Final Thoughts

In short, people are choosing to switch over to smartphones for their shopping experience and there is also a huge gap between shopping opportunities that people want over social media vs traditional eCommerce websites.

If bigger brands want to increase their revenue, sales, and numbers, they need to also allow shoppers to buy directly through social media through apps such as TikTok, Instagram, etc. As well as paying attention to AI integration and implementation on their websites.

Sooner or later, shopping will shift to VR and AR, but that’s a topic for another day and still has a long way to go.