ClickFunnels vs. WordPress: Which is the best platform to build your business on?

There are plenty of tools online, and nearly all of them promise the world for your business, but very few deliver on that promise.

In this digital age, having a web presence is crucial for your business to succeed, and there is a wide and diverse array of tools that can help you grow your business online.

On the right corner, we’ve got WordPress, a veteran website builder that’s also the leading content management system in the world taking a market share of 60.9%.

On the left corner, we’ve got ClickFunnels a website and sales funnel builder that’s been used to generate billions in revenue.

On the surface, their features seem to overlap, but when you look deeper, you’ll find that they were built for very different audiences and use cases.

While one was built to help entrepreneurs and business owners build a presence online, the other was created to help them grow and thrive.

We’ll be pinning these two popular SaaS companies head to head in our ClickFunnels vs. WordPress review.

But before we can get into the nitty-gritty of our topic, we need to be clear on the difference between a website and a sales funnel.

Website 101

Traditionally, a website was more than just a brochure. It was your business’ address online, and having one went a long way in getting you more business.

All you needed to do is hire a web designer and developer to write some code for you, add a couple of pages, stuff it with keywords and you’re set.

However, as the internet grew, and as more and more people started creating websites, its ability to sell diminished.

And it’s increasingly becoming harder and harder to get your brand, products, or services to standout or even noticed in an ever noisy digital world.

So how do you sell to consumers who’ve seen so many Ads they’ve become desensitized?

Sales Funnels 101

The answer is simple, build a sales funnel.

I’m not trying to sell sales funnels as the end and be all of digital marketing, but once you understand their potential and how they work, we’ll be drinking from the same Kool-Aid.

A sales funnel is an old marketing concept adapted online, that outlines the series of steps a prospect takes online before becoming a paying customer.

Unlike a website which, nowadays, is nothing more than a brochure, a sales funnel, as the name suggests, is designed to sell.

illlustration of stages of a sales funnel

Depending on the sales processes of a business, there are a variety of stages of a sales funnel typically organized into three main categories.

That is, the top of the funnel (TOTF/TOFU), the middle of the funnel (MOTF/MOFU), and the bottom of the funnel (BOTF/BOTU).

Each stage of the sales funnel, i.e., from awareness to decision making can be categorized into either of the above stages.

Sales funnels can help you significantly improve your average order value, your customers’ lifetime value, conversions, reduce Ad spend, and improve your overall ROI.

Now that you understand the basics of a website and a sales funnel, here is the difference between them.

Difference between a website and a Sales funnel

The main difference between a website and a sales funnel is the user experience.

Unlike a website which is just a digital brochure, a sales funnel is a helps you take your users hands from the stage they are in the funnel and lead them to your Call-to-action.

A website is simply not built to sell and more often than not overwhelms your web visitors with the information they don’t need at the time.

With a sales funnel, however, you’ll be able to meet your customers where they are and show them how to proceed

Overview of ClickFunnels vs. WordPress

Compared to WordPress, ClickFunnels is relatively green on the internet, but it does come with plenty of marketing automation features that make it stand out.

If you’re looking to start or grow your business online, then ClickFunnels is your best shot at succeeding.

Unlike other SaaS companies that have been created by designers and developers, ClickFunnels was co-founded by the marketing veteran Russel Brunson.

Russel Brunson used his extensive internet marketing platform to build an all-in-one marketing automation tool for selling online.And having helped generate billions in revenue, they’ve got the evidence to back up their claims.

Like we stated, ClickFunnels is a sales funnel and website builder, and though you can build a great looking website with it, its true potential lies in its sales funnel building features.

On the other hand, we have WordPress, a content management system known for providing its users with plenty of flexibility.

You can think of WordPress as a blank canvas waiting for you to mold it into the masterpiece that you can envision for your brand online.

Like a pawn in a game of chess–which can become any piece on the board, WordPress can be built to run stores, blogs, business websites, and so much more.

wordpress logo

The possibilities are endless with the only caveat being to add either of these functionalities you’ll need the help of a handful of plugins. Now we dive into the meat and potatoes of our ClickFunnels vs. WordPress review.

Building Websites with ClickFunnels vs. WordPress

ClickFunnels features an intuitive drag and drop editor—Etison, which makes creating website pages a hassle-free experience. Within a few minutes, you can have yourself a fully-functional website with all the bells and whistles included.

ClickFunnels gives you the freedom to realize your wildest creative imagination on the web using their trademarked Etison editor.

You’ll be able to change everything from the layout of your pages, the font styling, logo placements, image sizes, and so much more.

Creating high-converting landing pages with ClickFunnels is as easy as choosing a template from their library editing it, and you’re good to publish. It comes with a variety of page elements from videos, countdowntimers to forms to help you add more functionality to your pages.

Being a CMS, WordPress, can be adapted to a variety of use-cases.

The thing with WordPress is its best to consider it a framework or a skeleton that needs to be fleshed out to give you advanced functionalities.

It’s also one of its biggest problems considering the number of integrations it would take for you to deploy a full-fledged high-converting sales funnel. For instance, when you get started with WordPress, you have a variety of templates options to choose from whether paid or free.

Whichever theme you decide on, most of the time, you’ll have to integrate security plugins, form plugins, payment processing plugins, shopping cart plugins, and a bunch of other tools.

And don’t forget, most WordPress plugins are for sale so you’ll have to chuck a few extra bucks to get your website up and running. You still have to get hosting for your website, integrate it with an email marketing software if you’re doing email marketing, etc.

There are plenty of moving parts and should one fail, well, don’t be surprised if you smash your computer. ClickFunnels comes with all of these tools packed into an intuitive user interface designed to help both beginner and veteran marketers succeed online.

Building a Sales Funnel in WordPress vs. ClickFunnels

Like we’ve said, WordPress is a skeleton that needs to be fitted with the necessary tools to become fully-functional.

By default, WordPress doesn’t let you build sales funnels right off the bat after you’ve installed it on your server like you would with ClickFunnels.

With WordPress, you’ll need to jerry-rig a couple of plugins together to be able to build a simple sales funnel.

While a fully-fledged sales funnel builder such as ClickFunnels comes with a variety of features and functions to help you quickly launch your ideas online.

It typically features a landing page builder with a variety of page element options, conversion optimization tools such as pop-ups and A/B split testing features.

You’ll also need an email marketing platform, membership and affiliate programs, shopping cart, upsells, down-sells, etc.

From what you can see, the list of plugins and integrations is quite long and will set you back aa couple of grand or more.

Because of this, Russel Brunson created ClickFunnels to be an all-in-one sales funnel building solution.

It comes with more than 22 sales funnel templates that are professionally designed and conversion-optimized. With ClickFunnels, you can easily deploy fully-fledged sales funnel that is connected with all the necessary tools to automate your campaigns completely.

You no longer have to duct-tape a variety of plugins to get a specific functionality, and with the starter plan costing $97 a month, it’s a much cheaper option compared to building a sales funnel with WordPress.

But it doesn’t stop there, ClickFunnels comems with a variety of funnel features built-in designed to help you maximize your ROI. From its one of a kind Actionetics—an email marketing application to BackPack—an affiliate program that can be attached to whichever funnel you want.

The verdict of WordPress vs. ClickFunnels

So it’s crunch-time, and it’s about time we decided on the winner of this match-up. If you want to start a business online and are looking to keep costs down, then WordPress is your best bet.

WordPress gives you the necessary practical experience to work with more advanced marketing solutions, albeit it has limited functionalities on its own.

ClickFunnels, on the other hand, was created to help business owners and entrepreneurs such as yourself grow their business online.


Disclaimer: Thank you for reading this article and I hope you got some value from it. I just want to make you aware that some of the links on this website are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally use and believe will add value to my readers.

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