Trying to give your business a head start in the digital marketing world? Invest in the best digital marketing tools, especially the tools for building landing pages.
The online marketing scene is pretty saturated. Your idea has been written about, created, and sold. And nothing is really new or 100% unique.
Even with the rise and the development of new trends, most of the new ideas, products, and services you’re trying to sell are a lot like the reinvention of the wheel.
So, you should step into the flooding world of digital marketing knowing that your ideas are not all that unique and you have competitors to face off with. But this doesn’t mean that you should give up.
While it can be quite intimidating to swim among the big fish and that you will worry yourself to death if you think of the big fish swallowing you, there are smart moves you could make to ensure that you swim to the finish line.
And it all starts with making a good impression and having some meat to show off.
Your landing page represents the impression you make – think of a landing page as a fresh carrot dangling in front of a hungry rabbit. The meat, well, this is the content/ products/ services you’re trying to sell, as well as the strategies you’re enforcing to make your product sell.
Fortunately, and thanks to technological innovations, you no longer have to hire a landing pages pro then wait for weeks to have the first draft of your landing pages and a few more weeks for the final page.
Today, all you need is the best software solutions, the best landing page builder.
There are many landing page builders on the internet which brings one tiny issue, choosing one over the other.
So, we’ve taken it upon ourselves to look at how two of the best landing page builders perform against each other.
But before we look at these two solutions and how they fare against each other, it’s important to note that landing pages are an important part of your sales funnel.
If you are running an online business, you must have a sales funnel, and if you don’t have one, then that is the reason why your online business is not as profitable as you’d hoped.
A sales funnel is the sequence or series of steps taken by your website visitors from the moment they come in contact to your website or web page to when they leave your page or when they complete a purchase.
Think of the sales funnel as the journey that your potential customer goes through on your website, towards making a purchase.
ClickFunnels and Leadpages are essentials tools for your sales funnel, but you need to pick one that best suits your business needs.
ClickFunnels vs. Leadpages: What are they and what do they do?
ClickFunnels is an important sales funnel tool and a great landing page builder.
ClickFunnels is easy to use, and it boasts an intuitive design along with professional-quality landing pages templates.
But, ClickFunnels doesn’t just build landing pages. ClickFunnels’ creation is clearly the result of an in-depth thinking process.
Unlike most of the other solutions on the market, ClickFunnels has been built keenly from the ground up with only one intention – to give online users all the help they need in building sales funnels and marketing funnels.
Despite doing a lot of work in marketing automation and working in the same way as tools like Marketo, ClickFunnels is by a long shot cheaper than its alternatives hence its ideal use in small and large businesses.
You’ll also note that unlike Leadpages, ClickFunnels offers a lot more than landing page building. It’s a standalone email marketing tool, an affiliate marketing system, and a membership site, among others.
So, even if you argue that you might never use the membership site, you cannot deny using ClickFunnels for customers’ onboarding or the use of the platform as a single-resource portal for your business’ content.
ClickFunnels, unlike its competitor products, allows you to create different types of marketing funnels and not just standalone landing pages.
ClickFunnels, as the name suggests is all about creating marketing funnels, and by creating different types of funnels, your chances of success are higher with ClickFunnels than with any other type of marketing automation tool (unless you get different products performing different, but complementing tasks).
Leadpages refers to one of the simplest drag-and-drop landing page builders. It’s highly sophisticated, and the best part is that it integrates well with email marketing automation solutions or ESPs to ensure the success of your email campaigns.
The integration of Leadpages with ESPs is an essential step for lead capturing, as well as lead nurturing.
In simple terms,this landing page builder allows you to simply drag and then drop different design elements on a template canvas, in this case, the landing page.
The drag-and-drop function is the most important element in ClickFunnels because it takes away the need for coding skills.
In the old times, you’d need WordPress Plugins to build a landing page, and in other cases, you’d need coding skills to create a landing page, but this is no longer the case.
Note, however, that despite being an excellent landing page builder, Leadpages lacks important marketing automation for emails.
You cannot send emails to your segmented subscriber list, and you have to get a third-party tool for email marketing such as Convertkit.
ClickFunnels vs. Leadpages
While both pages are extremely effective in the creation of landing pages, these tools have some differences as you will see below.
Most of us look at the price of an item before the features it offers or doesn’t. So, it’s natural for us to do the same here. We’ll look at the three-tiered plans offered by ClickFunnels and Leadpages.
The basic plan offered by ClickFunnels costs $97/month, and it only comes with the sales funnel building tool.
Next, you have the Enterprise plan or the Etison Suite, which costs $297/month.
The Etison Suite features Unlimited access to ClickFunnels, Backpack, and Actionetics.
The third plan is the Funnels Hacks Package, that costs $997 for 6 months. This plan gives you access to the unlimited Etison Suite as well as the Sales Funnel Training.
The basic plan is a very limited plan with limited access to opt-ins and integrations.
Then its only $37/month.
Next is the $79/month plan which offers limited features like the ones offered in the basic plan, as well as A/B split testing, lead links, and lead digits.
The highest plan at the top of the tier is the $2400/year plan. This is the premium plan, and it provides users access to the complete Leadpages package with more features, as well as training.
Therefore, it’s clear that ClickFunnels provides more value to your business.
Note that both ClickFunnels and Leadpages offer free, no-contract trial periods during which you can try the products then determine the product that best fits your needs.
Since both solutions facilitate the creation of landing pages using landing page builders in the form of drag-and-drop editors, one might assume that both editors work in the same exact way. But there are some subtle differences.
For starters, Leadpages has the best drag-and-drop editor for the creation of landing pages. Unfortunately, this is not a good thing entirely.
Thanks to the great designs, ease of creation and the fact that the landing pages created using Leadpages are very good, they are everywhere, and you will recognize one of these landing pages from miles away.
What this means is that it’s time to embrace creativity in design for the creation of high-quality images.
Even so, Leadpages has the best landing page editor. ClickFunnels, on the other hand, has a fairly good landing page building drag-and-drop editor and you might like it because you could use for heavy customization of the templates.
You can create entire landing pages totally from scratch while adding texts, videos, bullet points, opt-in buttons, or anything else you need.
We’d consider this a tie. Both have great editors.
Landing Page Designs
Since both solutions are effective in the creation of landing pages, it’s important to look at how the landing pages’ designs vary or correlate.
ClickFunnels boasts an intuitive and an easy-to-use platform which features new page designs. ClickFunnels boasts a wide variety of page designs for opt-in pages.
Unfortunately, these designs are not as attractive as the ones you’ll find on Leadpages. Perhaps this is the case because Leadpages is dedicated to building landing pages.
Right off the bat, Leadpages wins when it comes to the design of landing pages. It has a larger variety of landing pages which are more attractively designed, and also high-converting.
The other interesting bit is that Leadpages refreshes and updates its landing pages templates constantly. For this reason, most Leadpages customers never leave once they get in.
The other attractive design feature lies in the dashboard – Leadpages boasts a clean dashboard, but the same cannot be said about ClickFunnels’ flat icons and images.
The only catch (which is not a very big deal given the design of the templates) is that you cannot run A/B split tests on the basic Leadpages plan.
Integrations are essential for digital marketing at different levels and not having the right integrations from third parties could mean the loss of leads and customers.
Therefore, it’s important for you to check out all the third-party integrations for a software solution before hitting Buy.
ClickFunnels and Leadpages boast a good number of integrations from leading companies in the digital world.
Even though ClickFunnels is marketed as a standalone marketing automation solution, it integrates with a good number of third-party tools.
Some of the integrations you will enjoy if you’d sign up today include payment integrations like Stripe, Infusionsoft, WarriorPlus, Ontraport, or ClickBank.
It also supports email integrations with MailChimp, Aweber, GetResponse, and ActiveCampaign, among others.
Leadpages has email (Ontraport, Aweber, GetResponse, MailChimp, etc.) and email marketing services integrations (SendReach, Interspire, Aweber, 1ShoppingCart, etc.)
ClickFunnels boasts a comprehensive affiliate marketing system, and you don’t even have to be a member for you to be an affiliate marketer. ClickFunnels promises commissions as high as 40%.
If you’ve tried affiliate marketing, you know that this is a pretty good deal!
Unlike ClickFunnels, Leadpages doesn’t have the most competitive commissions. However, the biggest catch is that you have to be an active member of the premium Leadpages Pro package to be Leadpages’ affiliate.
Before buying a product, especially a cloud-based solution, it’s important to check the company’s support services. You don’t want your site to be down or unresponsive because you cannot reach the technical support team.
Members of the Enterprise Plan get access to priority phone support services, as well as priority template requests. These features are not available to the members of the basic plan. However, all accounts receive good (regular) email support.
Compared to ClickFunnels, Leadpages customers receive less support. The regular members receive Email support only while the Pro members access to email and live chat support. The Enterprise plan members have access to live chats, email, as well as phone support.
- Sharing of Funnels with other ClickFunnels members. Share Funnel is one of the smart tools by ClickFunnels, and it works easily too. For example, if you’re attending and event, you get to share the event with the attendees of that event, showing them how to create and use the funnel.
- Funnel Click Through Layout and the Drag-and-Drop Pages. This feature allows you to drag-and-drop features between different pages through a funnel.
Bonus Template: this is a feature only offered by Leadpages.
Note that both ClickFunnels and Leadpages feature a Digital Asset Delivery System. This system enhances the ease of use of lead magnets.
A number of features set these two software solutions apart, but the biggest difference between the two is this: while Leadpages is great for creating attractive and high-converting landing pages, ClickFunnels excels in helping you create fully-fledged sales funnels featuring full-spectrum marketing automation tools, in one click.
Therefore, for more value to your business, ClickFunnels might be the best option for you.