Sales Funnel applications: Kartra vs. ClickFunnels, which one is right for you?

Sales funnels, that’s what all the fuss is all about.

There has been a steady increase in SaaS companies that feature sales funnel building software, and even companies like GetResponse are all too quick to jump on this money train.

However, two companies—Kartra and ClickFunnels, have quickly set themselves apart by providing some of the best sales funnel building applications in the industry.

While they share a lot of similar features, there are key differences that are worth noting; stick around because we’ll be pinning them head to head in our Kartra vs. ClickFunnels review. But first, here’s a quick primer on sales funnels.

Sales Funnels 101

A few years ago, all you needed to do to sell your products or services was setup a website, stuff it with keywords, sit back, and watch the money roll in.

But things have changed, and having a good looking website is no longer enough to get your visitors to give you their money.

illustration of a marketing funnel

That said, it’s not impossible, you need to fine-tune your sales process, and that’s where sales funnels come in.

A properly designed sales funnels can have your web visitors begging you to take their money.

You can think of a sales funnel as an ordered sequence of steps outlining the journey your web visitors take before they purchase.

Sales funnels help you hold your customers by the hand from the initial awareness stage and guide them through to your Call to Action.

Both Kartra and ClickFunnels help you create sales funnels in a matter of minutes and give you all the features you need to automate your marketing campaigns completely.

In the past, to build a sales funnel, you’d need to jerry-rig a variety of tools and applications to build a funnel.

You’d need to hire an experienced web developer to handle the backend and frontend developers to build the UI.

They would need to create and integrate a landing page builder, an email marketing application, upsells, down sells, and other sales funnel features.

And the cost of the entire project would run in the thousands of dollars, and it would be months before you broke even.

Fortunately, all-in-one marketing automation solutions such as Kartra and ClickFunnels let you easily build and launch sales funnels in just a couple of clicks.

Overview of Kartra vs. ClickFunnels

Kartra is a relatively new kid on the bloc, and their creators consider it to be the best all-in-one business platform. While it’s a bold proclamation on the part of their creators, it’s one of the rare instances where a SaaS company’s bark is evenly matched with its bite.

It’s a versatile application that helps business owners integrate the variety of tools they use in one solution.

Kartra features a variety of marketing tools from a landing page builder, to lead generation automations to building sales funnels to affiliates and so much more.

What’s more, if there’s a feature they don’t have, you can easily integrate it. Whether it’s a custom application or an SMS gateway or even a membership platform; Kartra gives you the flexibility to grow your online business the way you see fit.

ClickFunnels, on the other hand—well, if we had to say it in one sentence, it would be marketing automation on steroids. Sure, it sounds like an oversell but reserve your judgments until we’re done with this review.

At its core, ClickFunnels is a website and sales funnel building software. While it does an awesome job of creating stunning websites, its sales funnel features are what make it stand out.

ClickFunnels was built for the entrepreneur and small business owner who has no idea about design or web development but wants to grow their business online.

From lead generation to landing pages to sales funnels to smart shopping carts; ClickFunnels was built with the tools you need to keep you organized and help you succeed.

Are you looking to sell a product?

They’ve got a funnel for that.

How does generating more leads on autopilot sound to you?

ClickFunnels come with a variety of funnel templates that have been used to generate billions of dollars by individuals like yourself who’ve gone to be awarded membership to the 2commaclub.

Landing page builder comparison

For a long time, the power to quickly deploy high-converting landing pages was held by web developers and designers.

You couldn’t quickly test out your ideas since you were handcuffed by the expensive developer and designer fees, and most of your ideas went down the drain.

Because of this, marketers began working with developers to streamline this process, and landing page builders were born. Both Kartra and ClickFunnels feature an intuitive visual page builder that lets you create beautiful landing pages within minutes.

Drag-and-drop editor

Kartra and ClickFunnels use a drag-and-drop editor to create landing pages. However, we like ClickFunnel’s drag and drop editor over Kartra because of the free-form page building experience it provides.

Unlike Kartra which restricts you with their grid lines and rulers, ClickFunnels lets you place page elements wherever you want.

illustration of a drag and drop interface

But it doesn’t stop there, ClickFunnels uses a color-coded block design for its page layouts.

Sections are green colored and make up the foundation of your landing pages, you then have rows, columns, and elements colored in blue, grey and orange respectively. This unique color-coding helps you see how your page elements interact with each other for the perfect look.


Kartra comes with a variety of professionally designed templates to choose from.

To get started building your sales funnel, simply pick one, edit it, and you’re good to publish.

It makes the entire process of developing gorgeous and functional landing pages easy and seamless. And you also have the option of building your landing page from scratch to stay on brand on unleash your creativity.

Like Kartra, ClickFunnels also comes with a variety of professionally designed templates.

However, the difference is that their templates are scientifically proven to convert and have been used to generate billions in revenue,and you know what they say—numbers don’t lie.

Kartra is a little green when it comes to sales funnels having been founded slightly over a year ago and can’t boast of having the same kind of statistics. ClickFunnels, on the other hand, has a lot going for it having been co-founded by Russel Brunson, a marketing mad scientist.

What’s more, they waste no time in updating their templates gallery and platform using results generated by tens of thousands of marketers to help you succeed.

Customization options and Page elements

Both Kartra and ClickFunnels give you plenty of customization options. You can pretty much change everything on their templates from the color to the font styling.

That said, ClickFunnel’s has a trademarked landing page editor—Etison, that goes the extra ten miles to give you full control over your pages.

You can adjust everything from the padding on your page elements to letting you add custom CSS for advanced styling options.

But it doesn’t stop there, you also get customizable page element settings, and you can save, duplicate, and reuse page elements for your next campaigns. You’ll be able to stay on brand even with a sophisticated color palette.

When it comes to page elements, both Kartra and ClickFunnels give you a variety of options to choose from.

They both come with a rich and diverse page element library with a variety of icons, forms, image, video, button, and so much more.

Mobile Responsiveness

illustration of different display sizes

All templates from ClickFunnels and Kartra are mobile responsive and adapt to every display size for a seamless browsing experience.

They both let you toggle between desktop and mobile displays to compare the viewing experience on both devices.

However, ClickFunnels goes a step further and give you the power to edit your mobile view.

And if you don’t like how an element looks in mobile? Simply hide it using their mobile page editor, and it will only show on desktop view.

Conversion toolkit

When it comes selling online or offline, there’s no denying how important it is to get the timing right. And Kartra and ClickFunnels both feature a variety of conversion optimization tools that help you show your web visitors the right message at the right time.

Welcome Pop-ups

Both Kartra and ClickFunnels let you create “welcome” or landing pop-up seamlessly and come with a variety of trigger options to choose from.

Landing pop-ups are a great way of grabbing the attention of your web visitors and when couple with a discount offer can do wonders to your conversion rate.

Checkout Popups

A great way of reducing cart abandonment is by embedding checkouts in pop-ups so your customer can checkout on the same page without being redirected to a separate page.

Both ClickFunnels and Kartra let you embed checkouts in whatever page or pop-up you want.

It’s a nifty little trick to reducing any friction points in your checkout process and significantly improves your conversion rates and

Video popups

Video is one of the hottest marketing trends right now, and unfortunately, it’s here to stay.

According to a study by Aberdeen Group, marketing campaigns that use videos get a 34% higher conversion rate compared to those that rely solely on text.

ClickFunnels and Kartra let you embed videos in your pop-ups to improve conversions as well as in your landing pages.

ClickFunnels goes a step further and gives you the options to set your videos to auto-play when the page has fully-loaded as well as hide media controls.

Form Options

Every marketing campaign has an objective; it could be to get your visitors to buy your products or sign up to your mailing list or getting them to reach out. Whatever the objective, you need to a high-converting lead capture form to help you collect your prospects data.

Kartra and ClickFunnels give you plenty of form options, including the ability to add custom data fields to your forms. What’s more, they also remember your prospects information and automatically prefills it whenever they’re presented with another form from your website.

It’s a clever way of improving your conversion rates since it only requires a couple of clicks to fill out the form and saves you prospect the hassle of having to type out their personal information.

ClickFunnels and Kartra let you embed your forms to any page or pop-up on your site.

You can use them in pop-ups to minimize any friction points or use them as opt-ins for your lead magnet to generate more leads.

You can also embed checkout forms on any pop-up and landing pages on your website.

Both Kartra and ClickFunnels give you a variety of checkout form options including your typical single-page checkout form as well the high-converting multistep checkout form.

A/B Split Testing

To help you minimize your Ad spend and maximize your RO, both Kartra and ClickFunnels let you run A/B split test on your campaigns. You can test a variety of page elements including headers, video vs. text sales pages, opt-in pages, and a variety of other elements.

It’s worth noting that ClickFunnels lets you run an unlimited number of A/B split tests into your landing pages while Kartra limits you to four versions of a landing page.

That said, they both give you custom rotation options so you can split your traffic however you see fit.

And because smart goals are measurable, ClickFunnels and Kartra let you track your marketing campaign objectives and goals reliably.

You’ll be able to set and measure a variety of events or actions such as form sign-ups, revenue, sales, the value per lead, and other marketing metrics.

Sales Funnels

People typically build sales funnels for three reasons; to generate more leads, get more sales, or run an event such as a webinar.

Both ClickFunnels and Kartra let you build sales funnels in just a couple of clicks and have the tools necessary to help you launch and scale your campaigns.

However, Kartra doesn’t give you plenty of options when it comes to building sales funnels. It comes with a limited number of sales funnel templates, but it does an okay job of sequencing your pages into a funnel.

ClickFunnels, on the other hand, comes with a variety of sales funnel templates to choose from—over 22 types of sales funnels to choose from.

They’ve got a funnel for everything, whether it’s a product launch funnel, a webinar funnel, a tripwire funnel, etc. Both Kartra and ClickFunnels let you add one-click upsells, one-time-offers, down-sells, order bumps and offers walls to your sales funnels in just a couple of clicks.

Verdict on Kartra vs. ClickFunnels

If you’re trying to grow or build a business online, then you should consider using ClickFunnels’ sales funnel templates.

They’ve got a funnel template for a variety of business types from freelancers to local business to bloggers to eCommerce stores.

All of their templates have been scientifically proven to converts and have been used to make millionaires out of your average Joe. Kartra, on the other hand, is a little green when it comes to building sales funnels.

They offer plenty of features but lack the experience and backing of marketing geniuses.

It comes with plenty of feature to help automate your campaigns, but we feel ClickFunnels gives you a much better launch pad to grow your business.

Disclaimer: Thank you for reading this article and I hope you got some value from it. I just want to make you aware that some of the links on this website are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally use and believe will add value to my readers.

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