ClickFunnels Vs. Infusionsoft, which is the best option for your business?

If you run an online business, you understand the importance of leads. You also know that you can only have leads if you use the best sales funnel on the market.

A sales funnel represents the web page designed to catch/ collect your potential clients by informing them about your services, building up their interest, and placing them in a position to decide whether to buy the product/ service or not.

In a nutshell, a sales funnel is designed to create awareness, spark interest, prompt a decision, and nudge an action.

ClickFunnels and Infusionsoft are premium sales funnels builders on the market. In this comparison review, we’ll look at what makes the two tools different and similar.

These services promise to take out the pain out of the manual sales funnels giving you more time and resources to make more profits and increase sales.

What is ClickFunnels?

ClickFunnels refers to an online sales funnel that allows you to build a successful sales funnel. This tool also allows you to buy a website hosting plan and domain.

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ClickFunnels is ideal for:

  • Automated sales funnels builder
  • Anyone looking for a sales funnel whose pricing depends on traffic to your site and the number of funnels.
  • With ClickFunnels, you don’t need hosting or alternative domain services.

What is Infusionsoft?

Infusionsoft is also a sales funnel that works in the same way as ClickFunnels. In addition to everything ClickFunnels does, Infusionsoft will also help you track your potential clients, host web forms, run automated email drip campaigns, and gather contacts.

If you wish to pay for the sales funnel tools based on the number of contacts on your list, you might want to use Infusionsoft.

Infusionsoft offers the following:

  • Organized tracking of contacts
  • You can find new leads and the set up new drip campaigns
  • Its pricing depends on the number of names on your contacts list.

Infusionsoft logo

ClickFunnels Vs. Infusionsoft Review

  • Plan

First, ClickFunnels comes with a free-to-try plan running for 14 days.

If the service meets your needs, you can choose either the Startup or the Enterprise plan. ClickFunnels’ pricing is based on traffic to your site while Infusionsoft’s pricing is based on the size of your contacts’ list.

Therefore, Infusionsoft is the preferable option for individuals and businesses looking for more flexibility.

  • Marketing Features

Infusionsoft takes care of all your marketing needs. You can run different marketing strategies, including PPC advertisements, to help you find all your potential customers with ease.

  • Number of sales funnels available

ClickFunnel is one of the best sales funnel builder on the market, and it offers more than 70 sales funnels.

Note, however, that their startup plan only has 20 sales funnels and you have to pay more in the Enterprise package for more sales funnels.

  • Landing Pages

Besides the creation of up to 70 sales funnels, ClickFunnels also gives you up to 300 sales/ landing pages for your campaigns.

This is against the two landing pages offered by other types of sales funnel builders; for email collection and the confirmation of the subscribers in your campaign. T

he basic package comes from 100 pages, and the 300 pages are in the Enterprise plan.

In this ClickFunnels Vs. Infusionsoft review, you will note that Infusionsoft allows you to customize landing pages. In the landing pages, you can integrate your personal domain names.

However, the landing pages offered by ClickFunnels are superior to the ones you get from Infusionsoft because of their simplicity. ClickFunnels landing page builder features a drag-and-drop editor that anyone can use.

You can deploy landing pages in as little as 30 minutes. And the best part is that these landing pages’ templates have gone through A/B split tests to determine their effectiveness.

Though Infusionsoft also comes with a drag-and-drop landing page builder, it’s not comparable to what ClickFunnels offers.

  • Templates

The other difference between these two sales funnels tools lies in the landing page templates. ClickFunnels also wins here thanks to its simple, but high-quality templates for different industries.

Since their templates have been A/B tested, they convert more than the ones offered by Infusionsoft.

Note that despite the differences in landing page builders and the templates, ClickFunnels and Infusionsoft both have their landing page builders sitting in the campaign builder.

  • Unlimited lead contacts

While you can only get a maximum of 100,000 visitors to your site, you still get access to an unlimited number of leads in your list with ClickFunnels. Infusionsoft gives you access to a maximum of 50,000 contacts in its most expensive plan.

  • Maximum number of visitors

100,000 site visitors might not sound like much in the grand scheme of things; if you can attract at least 100,000 visitors to your sales funnel, you’re making great sales.

If you’re a startup, ClickFunnels will give you as many as 20,000 site visitors.

It’s unclear how many site visitors you get when using Infusionsoft.

  • Automated Email campaigns (Email Marketing)

A sales funnel is critical for email marketing as it allows you to run automated email/ drip campaigns.

If run successfully, these campaigns can convince your site visitors to purchase your services/ products. Email marketing is one of the most important campaigns.

These campaigns kick off the moment someone visits your funnel, say landing page, and leaves their email address, waiting to hear from you.

When it comes to the email marketing features offered by these two funnel services, Infusionsoft really out did itself. Infusionsoft also gives you access to the best structures for email marketing and email marketing automation.

Today, you need slickness and responsiveness for email marketing success.

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Your designs and campaigns should showcase all your brand colors and Infusionsoft delivers all these with ease.

Its email marketing templates are well-designed and they bring in high click-through rates. Its drag-and-drop feature allows the customization of emails.

It also allows the integration of the email marketing feature with its CRM system.

The key strength of Infusionsoft is its 24/7 interaction with the CRM which facilitates the delivery of personalized emails, all based on the triggers fed from its CRM’s contact database.

Infusionsoft also boasts a broadcast email feature which allows easy communication with a bigger segment of your email list, at a specific (scheduled) time.

The use of the mail-merge function for email personalization really gives Infusionsoft a great boost.

Note that ClickFunnels gives you access to the broadcast email tool if you sign up for its enterprise plan ($297/month) from its Actionetics software.

While the higher plan gives you access to more features, ClickFunnels’ email marketing tools are not as powerful as Infusionsoft’s.

  • CRM

CRM is the engine that run process feeding and the storage of information into and out of your sales funnel or your email sequence. Infusionsoft has a more proficient and an interconnected CRM ecosystem allowing fluid communication of email marketing, sales funnels and CRM systems.

This synced communication ensures targeting of leads and your existing customers, at the right time and with the right message. Infusionsoft has a robust CRM system that supports lead nurturing, lead scoring, and lead tagging.

  • Customer Support

The biggest divergence between these two services has got to be their customer support systems. The significant difference between the two lies in their customer support: the technical support team at Infusionsoft is accessible 24/7 but ClickFunnels is only accessible Mondays to Fridays, 9am to 5pm.

If you’re working on your projects over the weekends, working with Infusionsoft is suddenly more appealing.

While ClickFunnels’ customer and technical support teams have developed over the past few years, you still might face difficulties finding the right answers and fast responses to your queries.

  • Upsell and Order Pages

If you’re looking to reserve any extra pages/ spaces for your upsell page or an order page, then you might like ClickFunnels even more.

The order forms are easily and highly customizable thanks to the drag-and-drop feature.

The order forms boost conversion by allowing the addition of testimonials, videos, and even exit pop-ups with discount offers.

ClickFunnels also brings in another element into its features, the intangible element of trust. It’s quite reputable and it’s partners with other reputable service providers like Stripe.

Infusionsoft loses here too because it lacks customization features for its order forms. You can only edit the order forms offered by Infusionsoft if you have the technical expertise to handle HTML comfortably.

Despite having decent order forms, Infusionsoft loses out here in a big way by not having the drag-and-drop functionality that would allow for the addition of videos and other visual elements.

At the same time, Infusionsoft’s order forms are only hosted on Infusionsoft’s servers. This hosting structure makes leads monitoring a frustrating thing to do.

  • Custom Domains

ClickFunnels gives you up to 20 free, custom domains and with at least 20 sales funnels, you get to use one domain for a good number of sales funnels.

Therefore, despite having access to only 20 custom domains, you still get to do a lot with this feature.

  • Payment Processing

It makes no sense to pay for a service that offers the best of CRM, landing pages, or marketing if it comes without features and functions to facilitate payment processing. Infusionsoft’s designers understand this hence the development of a service that accepts online payments without having to combine many features.

Infusionsoft accommodated payments via credit cards and other platforms, like ClickFunnels.

  • Business size

There is a stark difference between ClickFunnels and Infusionsoft when it comes to their use in different business settings.

Despite the feature-packed design of ClickFunnels, this sales funnel doesn’t match the needs of small businesses, Infusionsoft does. Infusionsoft’s business model is geared to accommodate all business models, shapes, and sizes.

So, whether you’re a major enterprise or a solo entrepreneur/ freelancer, Infusionsoft will work or you well and meet all your needs.

  • Reporting

Both services offer robust reporting features capturing all the important details from sales, marketing, and advertising. But, Infusionsoft really shapes up here with its weekly sales reports (accessible through manual input of dates).

Even though ClickFunnels provides similar reports, its system is rigid for the per-funnel reports.

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Note, however, that ClickFunnels’ dashboard allows easy monitoring of your sales funnel’s metrics like CTRs (clickthrough rates), CPCs (cost per click), CVRs (conversion rates), cost per customer, conversion rates, and bounce rates.

You have to click on Infusionsoft’s Performance Mode section for the information above.

  • Sales Automation

We cannot have a ClickFunnels Vs Infusionsoft comparison here because ClickFunnels lacks sales automation features.

So, Infusionsoft wins with is Opportunity Record feature that gives you insights into the location of your leads in different sales stages.

ClickFunnels Vs. Infusionsoft: Which Service is Better?

That’s quite the flurry of information!

These two software providers have some similarities and plenty of differences. If your business is in its early stages, ClickFunnels’ might be right for you but if yours is a small, but rapidly growing business, opt for Infusionsoft.


Disclaimer: Thank you for reading this article and I hope you got some value from it. I just want to make you aware that some of the links on this website are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally use and believe will add value to my readers.

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