Regardless of whatever it is you’re trying to build or sell online if you’re not using a sales funnel you’re leaving a lot of money on the table.
And no, having a website doesn’t give you an edge over your competitors; nowadays, a website is nothing more than a digital brochure and isn’t built to sell.
Sales funnels are, on the other hand, are built for selling, and more and more SaaS companies are jumping on this money train such as GetResponse.
While GetResponse—an email marketing platform is slowly trying to get a piece of its share, one SaaS company, ClickFunnels has been at the helm of the industry for a few years now.
Mention a sales funnels in a bar full of digital marketers, and I bet the answer you’ll here is ClickFunnels.
Russell Brunson has done a great job popularizing his brainchild to the point that it’s become synonymous with Sales funnels.
While GetResponse and ClickFunnels share a lot of similar features, they’re built for two different audiences. Stick around to find out how these two SaaS companies compare in our head to head match up of ClickFunnels vs. GetResponse.
But first, a quick primer on Sales funnels.
Sales Funnels 101
A sales funnel is an inbound marketing concept that outlines and exploits the sequence of steps a visitor takes before becoming a customer.
Like a real-world funnel, a sales funnel is usually wide at the top aka the top of the funnel and gets thinner as you get to the bottom aka the bottom of the funnel.
At the top of the funnel, you have plenty of traffic to your offer, but as it narrows down to the middle of the funnel, you’re left with a small percentage of your initial traffic.
And as they finally reach the bottom of the funnel, only a few people take up your offer and buy your product or service.
That’s pretty much what you can expect with whatever product or service you’re selling whether its offline or online. You may advertise and generate a lot of traffic to your sales page, but no matter how great it is, not everyone who lands on your page will convert.
That said, a sales funnel helps you maximize your ROI by offering upsells, one-time-offers, order bump, etc. to increase your customer’s average order value.
A properly built sales funnels help you generate more sales and revenue without spending any extra money on marketing or advertising.
And that’s just the frontend funnel.
The real money is made in the backend funnel, otherwise referred to as the follow-up funnel.
The follow-up funnel is designed to nurture and cultivate your audience, turn them into paying customers, brand ambassadors, and even a source of free traffic.
ClickFunnels vs. GetResponse Overview
Traditionally, creating a sales funnel involved integrating and duct-taping a variety of tools or applications. And even then, you’d be lucky if everything worked correctly because sooner or later one of the components will fail.
Without any developer background or money to pay for developer fees, your campaign will be deadin the water. People got tired of paying expensive web developer and designer fees, and that was how sales funnel building software came to be.
You know what they say, necessity is the mother of all inventions and Russel Brunson decided to take up this challenge, and that was when ClickFunnels was born.
ClickFunnels was designed to be an all-in-one solution designed to help digital marketers, entrepreneurs, and small business owners not just grow, but thrive online.
It seamlessly handles everything from landing page creation to follow-up sequences to one-click membership sites and so much more.
Using Russell Brunson extensive marketing experience, ClickFunnels was able to grow and help entrepreneurs generate over a billion dollars in revenue and is still growing strong. It comes with a variety of scientifically proven templates to help you succeed regardless of your industry.
On the left corner, we’ve got GetResponse, a popular email marketing software that has since been upgraded with sales funnel building features.
When it comes to email marketing automation, GetResponse is a household name and comes with plenty of features to help you turn your subscribers into paying customers.
Having recently debuted its sales funnel building features, GetResponse is a little green when compared to household names like ClickFunnels. But what it lacks in experience it tries to make up for by providing plenty of email marketing features.
Like we’ve mentioned, there are a variety of tools and integrations that are need before you can have a fully-fledged sales funnel. Here’s a breakdown of the features of ClickFunnels vs. GetResponse.
Landing page builder
Both ClickFunnels and GetResponse feature a visual page builder that uses an intuitive drag-and-drop interface to move page elements. They both let you create beautiful landing pages within minutes with absolutely zero coding or design skills.
With that said, we recommend using ClickFunnels’ trademarked advanced page editor—Etison, to build out your pages.
Unlike GetResponse, which limits you with their rulers and grid restrictions, ClickFunnels gives you a more free-form canvas to unleash your creativity.
It’s a fast drag-and-drop page builder that gives you plenty of customization options from adjusting the padding on elements to adding custom CSS styling.
ClickFunnels’ Etison editor gives you full control of your landing pages, so you maintain your brand’s image.
Mobile responsiveness is an important ranking factor in the eyes of search engines with more and more searches being made on mobile each day. It’s crucial that your pages look great on all devices not just for search engines but to improve the overall user experience on all devices.
To that end, all the templates in GetResponse and ClickFunnels repository are mobile-ready and will look great in all display sizes.
They both let you toggle the view between desktop and mobile devices, but ClickFunnels goes a step further and lets you hide elements for mobile view.
ClickFunnels and GetResponse come with a rich and diverse template gallery designed and developed by professionals.
However, ClickFunnels templates have been tried, tested, and scientifically proven to convert in a variety of scenarios while the same can’t be said for GetResponse templates.
That said, both ClickFunnels and GetResponse gives you access to their huge stock-image library to source images for your campaigns.
The name of the game is conversions and ClickFunnels, and GetResponse comes with a variety of tools designed to improve your conversion rate. From countdown timers to popups to discounts etc. here’s a quick look at their conversion optimization features.
Pop-ups, forms, and countdown timers
Both ClickFunnels and GetResponse let you create an unlimited number of pop-ups for your campaigns.
Pop-ups are a great way of grabbing the attention of your users and letting them know about your irresistible offer or deal.
They are designed to give anyone who’s sitting on the fence about purchasing your product or service, that extra nudge to buy.
ClickFunnels gives you more pop-up options compared to GetResponse, and you’ll be able to deploy any pop-up quickly.
It comes with everything from landing or welcome pop-ups to exit-intent pop-ups to lead capture pop-ups etc.
ClickFunnels also lets you embed Add-to-Cart or Checkout order form on pop-ups, thereby allowing your visitor to checkout on the same page to minimize friction points.
Additionally, GetResponse and ClickFunnels come with a variety of form options to choose from.
They give you the flexibility to add as many custom fields as necessary, so you can collect the necessary data points to give you an edge with personalization and targeting.
ClickFunnels let you create both traditional and multiple-step forms to maximize your ROI.
While traditional forms work okay, multi-step forms are designed to help you remarket to your audience later on by first collecting their email before moving onto the checkout page.
And to help you increase urgency, both ClickFunnels and GetResponse let you easily embed countdown timers to your pages and pop-ups. You can also embed them in the sticky bar with ClickFunnels.
A/B Split testing
Being able to measure, monitor, and track changes in your marketing campaigns is invaluable, and the best marketing tools let you run split tests on your campaigns to improve conversions.
Both ClickFunnels and GetResponse let you test a variety of page elements and settings to find the best converting landing pages to use in your campaigns.
Entrepreneurs and small business owners typically build sales funnels for three main reasons, i.e., to make more sales, generate more leads, or run a webinar. If you’re looking to improve either of these three marketing objectives, then you need a sales funnel.
While both GetResponse and ClickFunnels let you easily build sales funnels with their platform, we prefer using ClickFunnels for their scientifically proven and professionally designed templates.
They also give you access to over 22 different types of funnel designed to work on all types of businesses. To get started building sales funnels with ClickFunnels, simply pick a marketing objective, choose a template, edit, and you’re ready to publish it.
From squeeze page funnels to long-form application funnels to evergreen webinar funnels to tripwire funnels; ClickFunnels comes with a variety of high-converting templates to choose from.
The Verdict of ClickFunnels vs. GetResponse
While they both do a great job of helping you automate your campaign, the choice of which one to choose largely depends on your marketing goals.
If you’re a beginner and have no marketing experience, then we recommend using ClickFunnels to launch or grow your business.
However, if you’ve got some experience marketing and have already started building a list, then you may consider GetResponse. However, it’s worth noting that ClickFunnels comes with its dedicated email marketing tool, Actionetics, which an auto-responder on steroids.