The Ultimate Guide on ClickFunnels vs. ConvertKit

So you’ve got your next life-changing idea, you can see the vision clearly in your mind, and you know what you need to do. You know you need to setup a blog, get traffic, build an audience so you can have a stable Launchpad for your course or book.

There are so many tools online that will help you realize your vision, but if you’re here, you’ve narrowed down that list to ClickFunnels vs. Convertkit. While ClickFunnels and Convertkit share a lot of similar features, they were built for different audiences and functions.

While one is a dedicated sales funnel builder with all the bells and whistles, the other is a dedicated email marketing tool that features a variety of integrations to improve functionality.

Or if you would like to test out Convertkit…

Read on to find out how these two popular SaaS companies compare against each other in our ClickFunnels vs. Convertkit review. We’ll be looking at the main features of each tool side by side to help you choose the right tool to grow your business, but first, a quick recap on funnels.

Funnel marketing 101

Sales funnels typically refer to the sequence of steps your visitor takes before they convert. Your basic funnel is made of a variety of stages depending on your business model, but they are typically categorized into three models.

The widest base of your sales funnel is referred to as the top of the funnel aka TOFU; the mid-section is referred to as the middle of the funnel (MOFU) while the narrow end is referred to as the bottom of the funnel (BOFU).

Any kind of online business—and this applies to offline businesses, typically starts by generating traffic their sales page or landing pages. However, not everyone who visits the page will convert, in fact, quite a small number of visitors will make it to the middle of the funnel.

And even fewer individuals make it to the bottom of the funnel where they convert—do whatever action you want them to. That’s you basic front-end or first funnel; however, since you’re here, you know that the money is in the list—the second or follow-up funnel.

The first funnel is typically a loss leader, and while you may make some money off of it, it doesn’t compare to the money you’ll make in the second funnel. The follow-up funnel is an invisible funnel that goes on after your visitors has completed the first funnel.

A properly designed follow-up funnel will help cultivate the relationship you have with your subscribers or customers turning them into paying customers, a consistent source of traffic and repeat business.

The most valuable asset in your online business is your email list, and both ClickFunnels and ConvertKit come with a variety of features and tools to help you grow it.

Overview of ClickFunnels vs. Convertkit

ClickFunnels was built to be an all-in-one sales and marketing platform that helps you build high-converting sales funnels and websites. It was designed to help entrepreneurs and small business owners launch and grow their businesses online.

A few years ago, creating a sales funnel involved integrating a variety of tools from a landing page builder to payment processors to an email marketing platform to shopping carts, etc. ClickFunnels integrates all of these options and packs them into a neat and intuitive dashboard.

It lets you replace all the tools you use to run your business and comes with a variety of integration options to help you succeed.

ClickFunnels lets you deploy entire sales funnels in a matter of clicks and gives you the conversion optimization tools to convert your visitors.

ConvertKit, on the other hand,is the brainchild Nathan Barr, a web designer turned marketer.

It was built by a creator to help creators all over the world build and grow their businesses online.

Convertkit helps you connect with your subscribers on a deeper and personalized level. Whether it’s lead capture or audience segmentation or conversion rate optimization; Convertkit gives you the tools you need to make your business thrive.

If you’re artistic and are looking for a platform that can help you unleash your wildest creative ideas, then Convertkit is your best bet. It was built to get your message to your audience’ inbox and with its reliable delivery rate; you’ll be able to position yourself as an authority in your field.

Feature Comparison

From creating beautiful landing pages to helping you send personalized messages with smart lists; ClickFunnels and Convertkit come with a variety of tools to help you succeed.

Landing pages

A couple of years ago, to create a landing page you had to hire a web developer and UI designer, and that would easily set you back a couple of hundred bucks. Because of this, most entrepreneurial ideas got an early grave since the power was held by developers and designers.

That’s why tools like Etison editor—ClickFunnels trademarked visual page builder, and Convertkit’s landing page builder were created.

They were built to give the power back to entrepreneurs, marketers, and individuals without any design or programming skills.

Both ClickFunnels and Convertkit feature an intuitive drag-and-drop landing page builder that let you easily create high-converting landing pages.

That said, we recommend building landing pages with ClickFunnels since it gives you a free-form page editor compared to Convertkit. As great as Convertkit’s landing page builder is, it comes with a couple of page editing restrictions such as the use of rulers and grid lines.

What’s more, ClickFunnels’ Etison Editor uses a unique color-coded block design to build your pages. You’ll be able to watch how each of the four major page blocks, i.e., sections, rows, columns, and elements, interact with each other to create the perfect design.


Both Convertkit and ClickFunnels come with a variety of landing page templates to choose from. That said, Convertkit only comes with about 18 professionally designed landing page template compared to the hundreds that are available with ClickFunnels.

While professionals designed both of their templates, we prefer ClickFunnels landing page templates since they’ve been scientifically proven to convert. ClickFunnels templates have been used by entrepreneurs like yourself to generate billions of dollars in sales.

That said, each of their templates is fully customizable so you can maintain your brand’s image across the web.

Additionally, both of their templates are fully mobile responsive and will great on all display sizes.

ClickFunnels and Convertkit also let you toggle the view between desktop and mobile display so you can compare the browser experience on different devices.

It’s worth noting that Convertkit doesn’t let you customize your mobile view.

ClickFunnels, on the other hand, gives you full control of your pages and lets you  hide page elements from mobile view to create a richer, more intuitive mobile browsing experience.

As far templates options go, ClickFunnels comes with a variety of options from sales pages to squeeze pages to webinar pages to opt-in pages to course pages to upsell pages, etc. Convertkit doesn’t have as many options but compensates for that with more creative page layouts.

Form options and Pop-ups

Each of your subscribers’ or customers’ journey begins with a form and ClickFunnels, and Convertkit comes with a wide variety of form options to choose from. They both let you create custom forms fields to collect the data points you need to optimize your campaigns.

That said, with Convertkit, you’ll only be able to create traditional forms while ClickFunnels can build traditional forms as well as multi-step forms.

Multi-step forms are designed to separate the checkout process and help you reduce the number of abandoned carts.

Both of their forms are fully customizable so that you can maintain your brand’s image across your campaigns. They let you edit everything from the colors to the text with no design or coding experience. However, ClickFunnels goes a step further and lets you add custom CSS.

As far as pop-ups go, they’re pretty evenly matched with only a few exceptions. You can create any type of pop-up with ClickFunnels and Convertkit from lead capture to exit-intent to welcome to slide-in pop-ups.

However, ClickFunnels gives you the option to add more functionality to your pop-ups. With ClickFunnels you can embed everything from checkouts to videos to Add-to-cart buttons to your pop-ups.

And since they have an integrated shopping cart and payment processor, you’ll also be able to offer discounts to your products or services in the same dashboard. How neat is that?

Sales Funnels

There are three main reasons people build sales funnels, to increase sales, leads, or host a webinar. ClickFunnels comes with a dedicated sales funnel builder to help you achieve these three marketing objectives, while Convertkit doesn’t have one.

With ClickFunnels, you’ll be able to create over 22 types of high-converting sales funnels to help grow your business. And since it was designed to be an all-in-one platform, you’ll be able to host your pages, advertise, collect leads, follow up with leads, process payments, etc.

It integrates all the applications you need to automate your entire business completely.

The verdict of ClickFunnels vs. Convertkit

ClickFunnels and Convertkit are some of the best marketing automation tools out there, and while they have a lot of overlapping features, and are meant for different people.

ClickFunnels was designed to be an all-in-one business and marketing solutions and comes with plenty of features to support that.

Convertkit was built for creators and gives them the tools to nurture their audiences and help turn them into paying customers.

But overall, I would highly recommend test driving either one of these tools, because it’s best to see the tool in action for yourself.

Or if you would like to test out Convertkit…

That being said, we recommend ClickFunnels to Convertkit since it comes with all the features of Convertkit and then some.

Disclaimer: Thank you for reading this article and I hope you got some value from it. I just want to make you aware that some of the links on this website are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally use and believe will add value to my readers.

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