Ultimate Guide on How to Use LeadPages to Build Landing Pages

There has been an influx of SaaS companies entering the digital marketing landscape over the past few years, and it’s getting harder and harder to choose between them.

Choosing a marketing software has become the catch 22 of online marketing.

What’s more, even with due diligence, find the difference between software feature to suit your business needs is like spotting the difference between 2-pictures in those trending social media memes.

That being said, there are a variety of tools that you should always have in your marketing arsenal, and one of them is a landing page builder.

Conventional WordPress themes restrict you with their pre-built template layouts.

A landing page builder, on the other hand, gives you the flexibility to make changes to your theme or templates to suit your purposes.

You can even create an entire sales pages from scratch with a landing page builder with no design or coding experience.

Most landing page builders feature a visual drag-and-drop page builder , and LeadPages has one the best landing page builders on the market.

LeadPages

logo for leadpages

Because having an online presence is no longer enough, LeadPages was designed to give you the tools you need to turn your web visitors into paying customers.

It helps you build a professional look to impress and comes with plenty of optimizations tools to help you grow.

LeadPages comes with a variety of features designed to help you turn those clicks into clients.

Landing page builder

LeadPages features a drag-and-drop editor that makes creating high-converting landing pages a walk in the park.

It only takes a few minutes for you to publish your first landing page with LeadPages.

Simply drag and drop page elements to their rightful place on your page, make a few changes and you’re ready to publish.

landing page illustration

You’ll be able to choose from a variety of page elements including image, video, headlines, forms, etc. that are completely customizable so you can stay on-brand.

LeadPages also gives you more options to add functionality to your pages by letting you add countdown timers, OpenTable—reservations, and even a calendar.

Templates

leadpages landing page template example

Using LeadPages templates, you can forget about hiring a designer or developer to bring your imagination to life.

LeadPages comes with over 200 professionally designed, and conversion optimized landing pages to choose from that are suitable for a variety of industries.

Here are a couple of goal-specific page templates that come with LeadPages

Opt-in pages

When it comes to building an email list online, one of the best ways to do it is offering freebies, otherwise known as Lead magnets.

Lead magnets are a great of getting your visitors into your sales funnel and when done correctly, can build much faster than conventional lead generation methods.

The key to an effective lead generation campaign is having the right offer, on an optimized opt-in page.

LeadPages gives you a variety of Opt-in page templates to choose from, and they can also deliver your freebie to your subscribers.

Sales pages

illustration of a sales page

A few years ago—though it feels like forever, websites were the in-thing, and if you didn’t have one, you were seriously missing out.

Nowadays, websites are often thought to be digital brochures that don’t do much in the way of getting you sales except to display your information.

That’s why we use sales funnels, and a key component of a sales funnel is your sales page.

As the name suggests, a sales page is just a landing page that’s designed to sell your product or service—it’s a goal-oriented page, and if done correctly can significantly improve conversions.

LeadPages gives you a variety of sales page templates that are fully-customizable to suit every business’ needs. All you need do is replace the video—for a video sales page, or the text, change the colors, swap the logo, and you’re ready to publish.

Checkout pages

The checkout process is usually the last stage of your sales funnels and also the last chance for your customer to opt-out of your first funnel.

A conversion optimized checkout page can help to reduce abandoned carts on your checkout pages significantly.

checkout illustration

LeadPages comes with a variety of conversion optimized checkout pages created and designed by professionals.

What’s more, with their A/B split testing feature you’ll be able to test a variety of page elements on your checkout pages and find the best converting one to improve your ROI.

Overall, building landing pages with LeadPages is relatively easy using their intuitive drag and drop page builder. Add their conversion optimization features, and you have all the tools necessary to create a lead generation machine that’s completely automated.


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