Best sales funnel builders: Which is the right tool for the job?

If you want to make a name for yourself and simultaneously build your brand, then you need to use sales funnels.

Sales funnels should be the foundation for your entire marketing strategy, and without it, you will not be able to maximize your ad spend on customers or entice old ones to return.

dashboard of clickfunnels

Sure, anyone can gain the attention of audiences and clients via paid, but if you don’t maximize on your ROI with each buck spent on ads, then how can you expect to get anywhere?

You couldn’t, and you would simply be wasting your time and money. That said, building an effective sales funnel isn’t the easiest thing in the world.

And that’s why you need an effective sales funnel builder like ClickFunnels.

It doesn’t only generate more revenue for your business, but it can do wonders for your interactions across various platforms.

With traditional advertising, most companies and businesses just directly advertise a product or service that they want their customers to buy. And while there is nothing wrong with this, it just isn’t as effective as it could be.

It simply doesn’t provide any emotional or relatable qualities to your target audience,and they won’t feel connected to you or what you are promoting, but using a sales funnel can change this.

The Sales Funnel

Sales funnels are unique and effective because they help you to transform your typical visitor into a customer and a source of repeat business.

Sales funnel applications help you accomplish this by employing several innovative techniques.

sales funnel illustration

However, the most important thing to remember is that creating a sales funnel is not a literal construct. It is more about developing a strategic plan that allows you to persuade visitors to buy your products or services effectively.

Sales funnels can sometimes be referred to as revenue funnels and sales processes because they create a hypothetical funnel where your customers will start at the top and funnel their way down to the checkout page.

There is simply no denying that creating sales funnels is challenging and its especially true for those companies that have gone through the process before.

It’s understandable, as sales funnels can seem overwhelming and difficult at first. What’s more, there are several different ways that you can go about creating a sales funnel.

Despite all this, the most important thing to remember is that you always want to design your sales funnel to match the products and services you are offering.

Luckily, the Internet has a wealth of resources, and new or established business owners have access to a plethora of great tools at their fingertips. These tools are built to help you quickly and easily create the ultimate sales funnel for your business.

There are several steps that one must go through to create an effective sales funnel, but at the end of the day, it starts with creating an on-point customer avatar.

Using this strategy will help you create a funnel that will appeal to your audience on an emotional level. You want something that your audience can relate to.

There is simply no better way to accomplish this than by asking questions that relate to your customers’ lifestyle. How can your product or service better your targeted audiences’ life?

How it Works

When all is said and done, the main goal of a sales funnel is to take a visitor and turn them into a paying customer.

gear and cogwheel

The sales funnel should guide your targeted audience to take actions like:

  • Signing up for mailing lists
  • Purchasing ebooks or other products that you are offering
  • Utilizing software services that you offer

Choosing an online sales funnel builder is, without a doubt, one of the most important decisions that any business owner will have to make.

If you are just starting,there are several amateur programs out there that can help, but they may not be suitable for everyone else.

They might not have the features that you are looking for.

That’s why it is imperative to understand your needs and what to look for in a sales funnel software. Knowing what features you need will go a long way towards narrowing down your final decision.

Features of a Sales Funnel You Must Have

  • Simplicity

Simplicity is probably one of the most important things to consider when choosing a sales funnel builder. It’s especially true if you are getting started.

Building out an entire sales funnel is hard and complicated enough, so you don’t want an application that will complicate the process even further.

When it comes to sales funnel apps, simplicity can mean several different things. It might mean that the software offers a drag and drop page builder . It eliminates the need to learn any coding, which can take weeks or months, depending on your experience.

Templates are another feature that can make things much simpler. Templates are effectively designed pages that are already laid out for you. All you have to do is add your twist to them.

Additionally, you want to look for any software that does things for you. For instance, some software programs will automatically setup campaigns and sales funnels for you. You really can get much simpler than that.

  • Transparency

Sales funnel builder are great, and if used correctly, they will pay for themselves and make a profit. That said, the only downside to some of these programs is that they don’t come cheap and you usually pay for them monthly.

The good news, however, is that most sales funnel builders are right in the same ballpark as far as price goes. This is not always the case, but it is more often than not.

Just don’t make the mistake of assuming that the cheapest option is your best because this is often not the case.

Sometimes the better option might be the pricier one, but it doesn’t hurt to look for deals.

Most of the time, SaaS companies offer annual payment plans, bi-annual payment plans, or even lifetime deals. Lifetime deals are extremely rare, but they do occur, so be sure to be on the lookout for them.

  • Marketing Automation

It should go without saying that you want to choose a sales funnel software that offers everything you need under one roof. What would be the point of investing in software to only find out that you need to invest in another to gain access to all the features you need.

The only problem with this statement is that most beginners don’t know or understand the features that they need. When choosing a sales funnel software, you want to choose one that offers features like:

  • CRM
  • Detailed analytics
  • Sales funnel builders
  • Drag and drop builders
  • Help desk portals
  • Landing page builders
  • E-mail marketing automation
  • Automated and live webinar funnels
  • Membership funnels
  • Affiliate management system
  • Completely secure checkout pages with order bumps

Looking for software that offer all of these features will help save you money in the long-term. You won’t have to worry about purchasing a third-party application to get all the features you need to create an effective sales funnel campaign.

ClickFunnels – Best OverAll

E-commerce and affiliate websites are specially set up to promote the sale of products or services. For these websites to be profitable, they need an effective sales funnel and SEO-friendly content.

Unfortunately, most of the affiliate and e-commerce websites on the World Wide Web will not make it. Their failure is mainly due to the lack of an effective sales funnel.

clickfunnels logo image

If you are new to the online business world, you are probably not familiar with the term “sales funnel.”

And this is where the SaaS company, ClickFunnels comes into play. It’s designed to make building sales funnels quicker and easier.

Russel Brunson

Russel Brunson is a software designer pioneer. He saw the struggles of modern e-commerce and affiliate websites and decided to do something about it. After years of working on a sales funnel builder software, ClickFunnels was born.

ClickFunnels was released to the public in 2014. According to Brunson, he started his company from scratch and built it into a $100 million empire. Within four years, ClickFunnels has massed more than 65,000 members.

ClickFunnels Capabilities

The great benefit of ClickFunnels is it is very diverse. It can be utilized to create:

Brunson created ClickFunnels so it would be accessible to everyone. Members can choose from a variety of packages, all of which vary in price depending on the included features. The option to upgrade is available throughout your membership.

What we liked

  • Works for people of all skill levels
  • Many sales funnel templates (paid and free) to choose from
  • Collects email addresses from visitors
  • Drag and drop capabilities
  • No HTML or CSS coding required 

What we didn’t like

  • Low-end packages are affordable, but functionality is limited
  • Adding a sales funnel to an account can be time-consuming

ClickFunnels Verdict

ClickFunnels is one of the fastest-growing sales funnel builders on the market. Its popularity is mainly due to its superior functionality and capabilities, all of which are packed into a simplistic design.

Unlike some sales funnel builders, ClickFunnels does not require CSS or HTML coding. The program does all the hard work for you.

Once you become a ClickFunnels’ member, you gain access to a very informative training program.

It also comes with a free 14-days trial so, you can test it out to find out if it’s a great fit for your business and if you don’t like it, whatever reason then you haven’t lost any money.

Kartra–Second Runner Up

Another sales funnel application that is getting a lot of attention lately is Kartra. It comes with a unique user-friendly interface, making it suitable for all skill levels.

Since coding isn’t necessary, creating a sales funnel with Kartra is a cakewalk.

kartra image logo

Launched in 2018, Kartra utilizes the most simplistic features–templates, drop and drag capabilities and other elements, to help people create effective sales funnels.

What we liked

  • Lots of sales funnel templates to choose from
  • Packages range from low to high in cost
  • Drop and drag capabilities
  • 14-Day trial offer (don’t like, don’t pay)
  • Secure checkout forms

What we didn’t like

  • Funnel creation is limited for members
  • Basic plans are very limited

Kartra Verdict

Increasing your profits will require an effective sales funnel. Don’t know how to create a sales funnel for your e-commerce website? Look no further than Kartra, it’s extraordinary.

Its simplistic, user-friendly interface makes this the ideal sales funnel builder for non-tech-savvy individuals. 


Ultimately, there are tons of great sales funnel builders out there. Still, it is tough to compete with LeadPages.

It happens to be one of the most popular builders out there, and it is easy to see why.

leadpages logo image

First and foremost, LeadPages is compatible with both desktop and mobile platforms and is very easy to use.

You’re also going to get access to a variety of amazing templates that will help kick start the entire page building process and ensure that you can get your landing pages up and running much quicker than you would otherwise.


First and foremost, you should know that LeadPages gives you complete control over your pages. You’ll be able to customize pretty much every aspect of the page.

And for those of you who want to get a little more technical, LeadPages lets you add custom HTML and CSS code to your pages.  Otherwise, you can tinker around with the design.

Either way, LeadPages is going to help you get the precise design and layout that you’re after.

Facebook Ad Builder

For your sales funnels to be effective, you first need to get people to visit your Facebook page, and this is another area where LeadPages excels. It comes with a Facebook ad builder, which streamlines your productivity and will make a huge difference in the long run.

It gives you the ability to create very powerful Facebook ads. In return, you’ll have little to no trouble getting people to your pages and convincing them to buy your products.

It’s a unique nifty little feature that will significantly improve your ROI is going to be significant.

Great For Everyone

Not everyone is tech-savvy, but you eventually get to the point where you’re able to design your pages and edit the code efficiently. However, you’re probably not there just yet.

Don’t worry,LeadPages has you covered since it was designed to be suitable for pretty much anyone. Either way, LeadPages is going to help you get the precise design and layout that you’re after.

The user interface is straightforward and easy to understand.

You’ll have no trouble taking advantage of everything this software has to offer.

SEO-Friendly Pages

Ultimately, you’ll want to make sure that you’re able to generate organic traffic when possible. That’s why you need to create sales funnels that are SEO friendly. Well, LeadPages is going to help you do just that. It lets you edit the metadata, keywords, and improve other SEO ranking factors.

Free Trial

Finally, you’ll be thrilled to know that Lead Pages offers a free trial. After all, you do not want to end up spending too much money on a gimmicky application.

Well, Lead Pages allows you to test drive the application risk-free, and if you’re not satisfied, you can always cancel the trial before the period ends.

What we liked

  • Offers a free trial
  •  The user interface is straightforward
  •  Works with most professional mailing service providers
  •  Includes a Facebook Ad builder
  •  Plenty of plug-ins for WordPress
  •  Pages will be SEO friendly

While LeadPages comes with plenty of features to help every level of marketer from beginners to experienced veterans, it doesn’t provide the right balance between cost and features.

For instance, while their $25 plan does let you quickly set you up your business, you’ll find yourself constantly upgrading their plans to use more advanced features such as A/B split testing which is limited to the Pro plan.

Additionally, integrations options only come with the Advanced plan and at $199 a month, its a little too high on the pricing scale making it out of reach for businesses or individuals working on a limited budget.

LeadPages Verdict

The user interface is straightforward and easy to understand.

LeadPages is a very impressive program. Still, it might not be suitable for those operating on a limited budget. While their cheapest packages are great, they’re not going to be enough for everyone so you may need to upgrade your plan.


Are you looking for a more advanced sales funnel software? If so, you should spend a few minutes learning about Unbounce. The company hasn’t managed to gain the same level of popularity as LeadPages and ClickFunnels; nevertheless, its excellent in its own right.

unbounce logo

When you begin using it, you’ll notice that the SaaS company placed significant emphasis on the landing page.

It streamlines the process of building great landing pages to ensure that you’re able to convert your visitors into buyers.

Drag And Drop editor

Ultimately, some sales funnel builders are too complicated. If this is something you’ve been having trouble with, you can guarantee that you’re going to love Unbounce.

After all, it features a very simple drag-and-drop landing page builder. Along the way, you’ll be able to change the properties of the page and edit them as you wish, which means that you’ll be able to customize the pages further to suit your unique needs.


There is no doubt that popups are great attention-grabber, and using them is one of the best ways of generating leads. Well, Unbounce is a heavyweight in this category and lets you even customize popup windows.

On top of that, the user interface is very easy to understand, and If you want dynamic popups that will be used to convert, Unbounce is for you.


Another great thing about Unbounce is the software’s compatibility. It works with many different apps, including WordPress, Salesforce, and Zoho CRM.

If you’re interested in using these tools together, Unbounce will give you the ability to do just that. Plus, you’ll be able to manipulate targets and customer accounts from a single login.

Even better is the fact that all templates are mobile-friendly, which ensures that your landing pages are going to be effective for desktop and mobile users.

What we liked

  • Create sales funnels that are mobile-friendly
  • Software is very user-friendly
  • Much less expensive than the alternatives
  • Compatible with many other programs
  • Drag and drop editor is great
  • Allows the user to create highly powerful popups
  • A 14-day free trial is available

What we didn’t like

  • It is impossible to perform split testing for landing pages created elsewhere
  • No way to add custom classes to buttons

Unbounce Verdict

Unbounce is great, but it could use a few improvements here and there. Still, this is one of the most affordable sales funnel builders. It is easily well worth the low price.


INSTAPage is a comprehensive sales funnel builder that is designed for those looking to build very effective landing pages. You’ll love taking advantage of Instablock.

This tool puts you in complete control of your pages.

When you use it, you’ll be able to personalize each page to suit your needs.

More importantly, this will allow you to morph the page to better suit your customers.

instapage logo

In the end, this increases the likelihood that your visitors are going to purchase something before they leave.

Edit SEO Meta Data

If you want effective landing pages, you need SEO friendly pages. Otherwise, your sales funnels are going to be costly.

Well, Instapage is good for this specific purpose. It gives the user access to all crucial SEO data. For instance, you’ll be able to use this program to edit headers, footers, meta tags, and other SEO data.


It is often best to work with a team since it allows you to generate more ideas and develop better sales funnels. That’s is why Instapage is a good option for you.

While it is impressive on its own, the real benefit is the fact that it allows you to collaborate with your team.

Plus, you’re going to be able to take advantage of an abundance of other tools, such A/B tests and more.

You’ll also love the fact that your sales funnel pages will be mobile responsive.

What we liked

  • It ensures pages are mobile responsive
  • A/B testing capabilities are impressive
  • Supports collaboration
  • You can edit all SEO data
  • Moderately priced

What we didn’t like

  • Landing page builder has too many unnecessary features
  • A little slower than some of the others

Instapage Verdict

Instapage is great. However, it does have a few minor cons.

If you don’t mind working with a slower software, you’ll probably like Instapage. If you’re in a hurry and want to get things done as quickly as possible, you’ll probably want to look for another sales funnel builder.


Disclaimer: Thank you for reading this article and I hope you got some value from it. I just want to make you aware that some of the links on this website are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally use and believe will add value to my readers.

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