Email marketing is still one of the best marketing channels out there, and Aweber quickly established itself as a household name having been founded on the turn of the 21st century.
If you’re in the market for a reliable email marketing automation tool, then Aweber is your best bet with over 100k subscribers constituted by entrepreneurs and small business owners.
It comes with plenty of email marketing and automation feature, and with the recent trend of email marketing companies upgrading their platforms to be able to build sales funnels, you’d be forgiven to think that Aweber has followed suit.
A key component of any sales funnel is your landing page but what is a landing page and does Aweber let you build one? Stick around to find out the answer, but first, here’s a quick overview of landing pages, so we’re on the same page.
Landing Page 101
If you’re having trouble to improving conversions from your Ads on your offers or perhaps you’re looking for a more efficient way of growing your audience without using pop-ups, then you should create a landing page.
First off, it’s not your website’s homepage just so we’re clear; the two are built for different purposes.
Nowadays, most websites are nothing more than digital brochures that customers that quickly look through to get find out who you are and what you’re offering.
Homepages are designed to welcome your web visitors and make it easy for them to look around and browse your website.
Homepages typically feature image/blog post sliders, a curated list of popular blog posts or that sort of thing, as well as navigation links.
Their goal is to encourage your visitors to look around.
Landing pages, on the other hand, are typically built with one goal in mind, such as capturing leads or making sales.
A properly designed landing page doesn’t come with navigation links, related post, or anything to distract your visitors from your Call-to-Action.
The goal of your landing page is to guide your visitor through their pain points, connect with them, position your offering as the solution, and get a sale.
Landing pages are typically the entry point of your sales funnel or as the destination page after a web visitor clicks on one of your links, whether from an Ad or search result.
Where can you get landing pages
When building landing pages, you typically have two options; you can get a ready-made template from popular themes, or you can build one from scratch starting from a blank canvas.
Most people prefer starting with a professionally designed template since it helps get your creative juices flowing.
However, if you’re not a fan of templates and you like building your pages from scratch, then you should look into getting a landing page builder.
You can use ClickFunnels’ Etison editor or a standalone landing page builder and theme such as Elementor or Divi.
Now to answer your question…
Does Aweber have landing pages?
The short version, No.
Aweber is a dedicated email marketing tool, and for over two decades, they’ve been helping small business owners and entrepreneurs grow their business.
Aweber sells itself as a simple email marketing tool but comes with a variety of powerful features suitable for every type of campaign.
Aweber lets you focus on product or service delivery while taking care of all the back-end marketing automation and audience nurturing.
Main Features of Aweber
Aweber, like most email marketing tools, comes with a dedicated drag-and-drop email creator that lets you create beautiful looking emails in a matter of minutes.
What’s more, with their rich and diverse email template gallery, you’ll never run out of options when sending out emails.
Each of their email templates is mobile responsive and fully-customizable to help you stay on brand.
As far as marketing automation goes, Aweber lets you schedule out your emails based on user behavior, events, or actions.
And to help you grow your audience, Aweber comes with a variety of conversion-focused forms designed to capture leads all day every day.
You’ll also get access to a powerful email analytics platform that helps you keep an eye on the overall performance of your campaigns as well as track subscriber sales.
Combine that with their unrivaled A/B split testing feature, and there’s no reason you can’t launch effective high-converting email campaigns.
The goal of most entrepreneurs is freedom and Aweber helps you realize that with their mobile application that helps you keep an eye on your marketing campaigns wherever you are.