Amazing Selling Machine (ASM12) Review: Beware Before You Sign Up!!

In this no-fluff Amazing Selling Machine 12 review, I am going to walk you through everything you need to know about this course. It offers some big promises and comes at a hefty price tag, so let’s take a close look to determine if it’s really all it’s cracked up to be.

Can I Really Become an Amazon Seller?

These days, establishing an online business is one of the easiest paths to financial freedom, and Amazon is one of the best places to do it. Simply put, Amazon is the most visited and popular online marketplace today. There are just so many opportunities for you to seize.

However, because of the many benefits to selling on Amazon, the market can be quite competitive. Putting up your products for sale on Amazon is no guarantee that you’ll make sales. The process of generating income from your Amazon business is more difficult than what most internet marketers would have you believe.

Like any other business worth doing, whether online or offline, there are skills and processes to learn if you’re going to make a profit on Amazon.

Just getting your products listed on the site will require lots of complicated steps. After you overcome that hurdle, you will have to carry out more measures to ensure that your shop will produce the most profit possible.

There are many articles online that can help you learn how to start an Amazon FBA business. However, relying on these articles will lead you to another roadblock—how to weed out the bad advice from the good.

If you want to take the easy route, what you need to do is to find established, tried and tested marketing techniques that are proven to bring your business to the top. This is when the Amazon Selling Machine course comes into play.

According to a lot of past students, it is one of the most comprehensive Amazon FBA courses that you can use.

Can the Amazon Selling Machine Course help you make a ton of cash selling stuff on Amazon? Is ASM 12 worth investing in? These are the questions that we will answer in this honest and detailed Amazing Selling Machine review.

Rest assured, all the information you will get from my Amazing selling machine 12 review is factual and based on either my personal experience or the experiences of other successful members of the course.

Now, if you’re ready to have your questions answered, let’s get started!

Amazing Selling Machine 12 Review Summary

Product Name: Amazing Selling Machine 12

Founders: Jason Katzenback and Matt Clark

Product Type: Amazon FBA online training program

Price: $4997 to $5982, depending on the preferred payment plan

Best for:

  • Beginner and intermediate Amazon FBA Sellers
  • People who wish to build a successful and sustainable Amazon FBA business
  • Those who want the money and free time they need to live their dream life
  • People who have the money to pay for the course fee

Amazing Selling Machine Review Rating: 4.9 out of 5 stars

I’ll provide a link below for your convenience, to learn more about ASM12:

What is the Amazing Selling Machine 12 Course?

Amazon Selling Machine is an 8-week online Amazon FBA masterclass that is designed to help you make serious profits selling products through your brand name in Amazon.

According to its developers, the goal of the course is to help you build a brand of your own through Amazon to create your dream life.

To put it simply, this masterclass can provide you everything you need to establish a successful e-commerce business while creating your own brand in the process. The course contains a step-by-step procedure on how to start, grow, and scale your Amazon business.

Who are the People Behind ASM12?

The Amazing Selling Machine course was launched in 2013 by Amazing.com, a Texas-based company. This company is spearheaded by Jason Katzenback (Co-founder and CEO) and Matt Clark (Co-founder and Chairman).

Both of them own e-commerce businesses that deliver high profits month after month. However, these two have a colorful past from the days before they became e-commerce experts and, eventually, Amazon FBA gurus.

Jason Katzenback was an engineering student who realized early on that he was not on the right path. He decided to dive into the corporate world and worked in a manufacturing company. However, their company canceled all employee bonuses in 2003.

This loss pushed Jason to look for other ways to earn money. He found a great opportunity online and even met a mentor in internet marketing. In 2005, he built Archon Media Inc. In 2006, he specialized in entrepreneur training products and made $3 million dollars from it.

On the other hand, Matt Clark also has a pretty inspiring story. When he finally decided to take back his life, he began by trying out various businesses. That’s when he discovered the beauty of e-commerce.

He was already earning thousands of dollars selling brand-name products on Amazon at the age of 24.

In 2011, Matt and Jason met and became good friends. Eventually, they decided to author an online masterclass that would teach people how to make lots of money by selling on Amazon. That’s was how Amazing Selling Machine was born.

How Does It Work?

The course features four key components. All of which are designed to help you build your Amazon FBA business.

ASM Key Component #1:  8-week Web Class

The first step is the 8-week online web class made up of eight modules. All the modules are packed with basic to advanced tips and tricks—from creating your product list, to sourcing the products to launching, and marketing your business to taking your business to a whole new level.

It’s all in there! We will discuss the modules and contents in the next few sections of this Amazing Selling Machine review.

ASM Key Component #2: ASM Mentor Program

Once you are done with the online web class, you can already get your business started. At this stage, you can take advantage of the next key component, which is the ASM Mentor program.

In this stage, you will be provided access to a community where you can ask questions that will be answered by one of the elite Amazon sellers that the developers brought on board to lend a hand.

These expert Amazon sellers have 54 years of combined experience, and have collectively made $24,000,000 on Amazon in sales. Since these mentors come from various countries around the globe, you have the assurance that you will get the answer you need anytime!

ASM Key Component #3: Amazing Alliance Community

The third key component of the course is the lifetime platinum access to the Amazing Alliance Community.

In this private and exclusive community, you will get to mingle, talk, and strategize with thousands of sellers all over the globe. The sellers here also have varying skill levels and experience—beginners, intermediate players, and the pros.

This means that you will be able to meet people who have the same struggles and experiences as yours. As a result, you can exchange insights that can help you overcome present hurdles or prevent future problems.

ASM Key Component #4: The Private Resource Vault

The fourth key component of the course is The Private Resource Vault. When you sign up for the program, you will be given the key to the developers’ private list of connections, contacts, and resources that they use in their own business.

This is gold since the course creators took decades to collect and discover the tips and information that you will get from their black book. It will give you the jumpstart that your business needs to grow without all the growing pains.

How Much is the Amazon Selling Machine Course?

If this course gave you everything you need to build a successful Amazon brand, it would undoubtedly come with a hefty price tag, right?

The latest update, ASM 12, is priced at $4997 for a one-time payment. If this is a bit expensive for you to pay off all at once, then you can take advance of their payment plan in which they offer 6 payments of $997 as an alternative. 

The ASM pricing may seem steep, but such a fee entitles you to a money back guarantee and a 6-month buy-back promise. We will discuss these offers in detail in the next sections of this Amazing selling machine review.

It’s also worth comparing this price tag to something like a college degree. For a fraction of the price, you are learning how to create a business that will earn you so much more than working for someone else ever could.

A Closer Look at The Amazing Selling Machine Modules

ASM’s 8-module web class is comprised of over 120 video tutorials that offer a step-by-step guide on how to create your Amazon FBA business from scratch. What can you expect from these modules?

Without further ado, here is a comprehensive guide on Amazing Selling Machine 12 modules:

Welcome Module: The ASM Business Process and Mindset

For a welcome module, you will surely expect nothing but a congratulatory greeting or an overview of what you can expect from this course. The thing that I like about the creators of the course is that they want to get down to brass tacks—no frills!

That’s why you get 20 lessons from their welcome module. Yes, you read that right—20! The video lessons under this module provide an overview of the course, the various bonuses you can get from this version, and a rundown of creating an Amazon FBA business.

It is incredibly tempting to skip this module, but I highly suggest that you take the time to watch it. It contains must-know information, especially to beginners. If you try to dive right into the moneymaking aspects of the course without establishing the right mindset first, you are setting yourself up for failure.

Module 1: Building Your Product Opportunity List

The first module consists of 18 lessons that include how to set up your Amazon seller account, Amazon selling guidelines, what makes up a good Amazon product, essential factors to keep in mind when choosing which product to sell, and how to build a brand.

It also comes with a piece of bonus information that I find invaluable for new sellers—the ASM exclusive list of products to avoid.

Aside from the video tutorials, this module also includes links to various resources (mostly in PDFs). They offer you a bunch of resources that you can quickly review if you want to confirm a specific detail or issue.

For me, the course started strong with this module. After all, choosing a product is one of the biggest Amazon FBA challenges one can encounter. After going through the lessons in this section, I became more confident in going through this venture.

However, I think this module won’t be as engaging for long-term FBA sellers because such people are focused on identifying their target market before they identify which products to offer to them. But for newbies, this is an excellent place to start.

Module 2: Supplier, Samples, and Profit Numbers

Our next module contains 11 lessons. All of which focuses on making your product listing standout, finding a great supplier, guidelines, and professionalism tips on product sourcing and contacting suppliers.

The course provides proven templates that the student can use in reaching out to suppliers. Which, for me, was always one of the most unnerving aspects of the business. After all, I’m trying to make money online. Why do I have to actually call people?!?

Included in this module is a pre-recorded coaching call where common questions asked by previous students were answered. This simple addition can help clarify any doubts a student may have about the topic discussed.

For me, the most valuable lesson in this section is the steps on how to accurately calculate the cost of the product so you can price it correctly. It also provides a clearer picture of Amazon’s fees.

A big reason that a lot of people fail in this business is profit margins. They can find products and source suppliers, but aren’t good at calculating fees, costs, and revenue. They might get tons of sales but end up losing money simply due to poor planning.

But if you heed the advice offered in ASM, you’ll avoid this expensive and time consuming mistake.

Module 3: Ordering Your Inventory and Creating Your Brand

The previous module provided you with action steps. If you followed all of them, you will already have your product samples before you tackle module 3.

This module is made up of 16 lessons that focus on choosing the best supplier and maximizing your profit margin, how to purchase a Universal Product Code (UPC), starting your product listing, establishing your brand, and designing your packaging.

Ultimately, it can help you set up your first inventory order. It also includes a lesson that will help you choose whether to ship by sea or air.

The exciting part of this module is creating a powerful Brand Logo design. Establishing your brand makes your business seem more credible. The more trustworthy you appear, the higher your sales will be.

The biggest gem of this module is Rich’s straightforward and easy-to-understand explanation of how to set up the preliminary listing in Amazon Seller Central. This was a complicated process, but with Rich’s way of discussing the steps, the barrier to entry is significantly lowered.

Module 4: Building Your Brand Assets

After finishing your 3rd module, you have already placed your first order for your store. Now, all you have to do is wait, right?

Wrong!

Make the most out of your spare time by getting started on your 4th module.

This module contains 14 lessons specializing in walkthroughs and demonstrations on how to set up social media pages for your business. The platforms that this module tackles include your website (using Wix), Twitter, Facebook, YouTube, and Pinterest.

In addition to building social media profiles, you will also learn how to make your customer list, set up a lead capture page, and create an auto-responder account. In short, all the lessons in the third module are designed to ensure the success of your product launch.

If you are already well-versed with setting up social profiles and using an auto-responder, you might be able to skip some of the lessons. But I can imagine just how valuable it can be for a person who is just starting in the FBA business or completely new to internet marketing.

One video lesson that you definitely don’t want to skip is the one on creating a landing page. I’ve got years of experience with building websites, but I still find this section to be priceless. Rich offers lots of optimization tips that even intermediate and advanced sellers can truly benefit from.

One thing I do wish they spent more time on was social media content strategy tips and tricks. But the course has gone through so much evolution over the years that I’m sure this will find its way in eventually.

Module 5: The Perfect Product Page

It will take a long time before you receive the products that you have ordered. While you’re waiting for them, I recommend proceeding to tackle the 5th module.

This module contains 14 lessons that provide a step-by-step guide on creating a product listing that converts.

It also gives information about keyword research, coming up with an attention-catching product title, finding high-quality product images, formulating an engaging product description, and strategic product pricing.

The bonus information in this module is how to use email autoresponder series to get automatic product reviews on your Amazon page.

I loved everything about this section. But what amazed me the most is the keyword research process that Rich introduced. Using a proprietary keyword research tool, he was able to identify the right keywords and sort the keywords to create an attention-grabbing title. If you don’t have much background in SEO (search engine optimization), this is definitely a lesson that you cannot skip over.

Module 6: The Perfect Product Launch

By the time you reach this module, your products have hopefully arrived. If that’s the case, then it’s time for a product launch! This module contains 12 lessons that are focused on the ASM product launch ranking strategy that has been proven to help win sales and start gathering reviews.

Here, Mike reveals the three-phase process involved in launching a product—Launch, Blitz, and Rank. That’s all I’m going to say for now. If you want to know more about this secret formula, you’re gonna have to grab the course.

Additionally, the module also provides information on how to prepare your first FBA shipment and various techniques on how to use Amazon giveaways and coupons.

The best takeaway I have from this module is the pre-launch checklist that they have provided. Even students who have launched plenty of products still forget a thing or two every launch. This checklist ensures that they never miss a single step.

And for the beginners, this pre-launch checklist will boost your confidence. Internet marketing is full of uncertainty. Knowing that you have already prepared all the things in the list created by expert Amazon FBA sellers will undoubtedly give you that boost of morale that you need, especially during a grueling time like a product launch.

Module 7: Advanced Marketing and Traffic Tools

You may have a successful launch, but you shouldn’t stop there. There is more to Amazon selling than just a victorious product launch.

It is crucial that you continuously work on driving traffic to your product listings. Module 7 consists of 12 lessons that tackle the daily activities and maintenance that you need to perform to take your business to a whole new level.

These include creating a list of your daily business tasks, using Amazon lightning deals, and fine-tuning your ads.

In this lesson, Mike also talks about how to scale and measure your profits and the key to getting more customers and converting them into loyal fans.

My personal favorite in this module is the daily maintenance list that Mike teaches. I discovered that having such a list is the key to making my business operations a lot more efficient.

In the world of Amazon selling, it is easy to get distracted by fancy bells and whistles or meaningless tasks. This simple list will dramatically improve your daily business activities so that they are always impactful. It will help you save time so that you are running your business instead of your business running you.

Module 8: Taking Your Business to the Next Level

We’re almost done! This course may feel tedious, but that’s just because it is so jam-packed with useful information.

Module 8, the last module of the web class, contains 11 lessons, and it is centered on scaling and growing your business. To take your business to the next level, you have to add more hot products to your listing.

Aside from that, you will also learn to manage your inventory, launch more products, and go global.

It offers more advanced marketing techniques like Facebook re-targeting, Google Ads, and YouTube Ads, influencer marketing to get reviews, and using Instagram to boost reviews, sales, and traffic. You’ll also learn about how you can automate ManyChat for your campaigns.

Lastly, there is a lesson in this module that can help you decide what the end game for your business will be. For this, you have two options – cash flow or cash out. The advice that Mike and Rich gave in this video is genuinely enlightening and helpful. It’s honest, down-to-earth, and will help you think about how your business goals align with your life goals.

Now, this is the module that even the expert sellers can benefit from. The information you can find here is truly gold. The best benefit that I got from this lesson is how to build my team and automate my business operations.

This is the point when you realize how truly life-changing it can be to launch a successful Amazon business.

What are the Bonuses You Can Get from ASM 12?

As mentioned, the latest version of the course—ASM 12—was released just last year. Because of this, you can expect to gain access to lots of up-to-date and high value add-ons. With that in mind, what are the bonuses you can get from this version?

We have already talked about the course’s Mentor Program, Amazing community, and The Private Resource Vault. All of these are add-ons to the newly updated ASM 12 course.

To keep up with the times, 60% of the course has been changed (especially the lessons on product selection and categories).

Aside from these, there are a lot more bonuses that you can enjoy. Here they are:

Expert Listing Evaluation

Amazing Selling Machine 12 offers expert listing evaluation. With this added feature, you are given a chance to have your first listing evaluated by one of the ASM mentors who have been handpicked by the founders themselves.

During the evaluation, your listing will be tweaked and optimized for maximum conversions and rankings.

Automation Tools Suite

This is one of the best features that you can take advantage of if you invest in Amazon Selling Machine 12. The suite contains tools that you need to grow and scale your Amazon FBA brand. These are as follows:

Tool #1: Brand Launchpad and Continual Sales System

Included in Amazing Selling Machine 12 is free 6-month access to this traffic software. This is a tool that will not just help you launch your products with a bang, but also to ensure that you have continuous traffic to your page and consistent sales once you have uploaded your products. This tool is highly useful in building a sustainable business.

Tool #2: Manage by Stats Toolset

This toolset offers free 12-month access to a wide range of utilities including:

  • Email automation tool. This is the perfect tool to use for sending customized emails to all of your customers. It is great for delivering excellent customer service as well as boosting your product views.
  • Sales and profit tracking tool. This is important so you can easily monitor your profits, helping you determine if you are hitting your targets or not.
  • Keyword tracking tool. Commonly used by a lot of marketers, this tool can help you see where you rank among the competition.
  • Inventory tracking tool. This tool can help you to stay on top of your inventory. One thing I love about this tool is it comes with alerts that let you know when a particular product needs to be replenished.

ASM Business Dashboard

In relation to this toolset, the program also comes with the ASM Business Dashboard. Once you have signed up for the program, you will gain access to this dashboard, which showcases all the important statistics and information about your business.

I find this handy because I can find all the information that I need in just one place. By having such information accessible and readily available, I can save a lot of time when creating reports or making a big business decision. 

Tool #3: Product and Keyword Research Toolset

No matter how good your products are or your branding is, it will all be put to waste if your marketing techniques are inadequate.

On the other hand, having a good marketing plan in place will be useless if you don’t have the right products. The type of product that you sell and the marketing technique you have in place go hand in hand.

That’s why ASM 12 comes with free 90-day access to the product and keyword research toolset. The use of this toolset provides the following benefits:

  • Identify which product matches the ASM criteria.
  • Discover how to make your product better by seeing what are the things that customers like and don’t like from your competition’s products.
  • Recognize which keywords to target when developing your product listing and planning your product launch.
  • Figure out which keywords your competition is targeting so you can quickly identify low hanging fruit and take advantage of easy sales opportunities.
  • Optimize product listings to ensure that they will rank and boost well

My Thoughts On The Amazing Selling Machine Course

Of course, this Amazing Selling Machine 12 Review wouldn’t be complete if I didn’t share with you the things that I loved, and the things that I think need improvement in this course.

Let’s begin with the things that I liked!

What I Liked About ASM

Free Upgrades to New ASM Version

Since the e-commerce industry is forever changing and Amazon’s platform and policies are always evolving, this course is regularly updated. Over the years, it has evolved to keep up with the changes that Amazon implements.

The course has gone through 11 different versions over the years. If you purchase the course today, you will have access to all the future updates as well. That means you’ll never fall behind your competition as the online market changes over the years.

Call-in Coaching Community

One of the bonuses that you can enjoy with the new Amazing Selling Machine 12 is the call-in coaching community.

There was a kick-off call during the launch of the new version. Every week, you can participate in a new coaching call after you’re finished with the assigned module for the week.

That means you can enjoy eight coaching calls throughout the duration of the web class. I love how each weekly class is finished with a coaching call since it gives you a chance to correct any misconceptions or mistakes.

Additionally, there is also a live Q&A hosted by the instructors. Since the Q&A is live, you can hear the answers to other students’ questions, which may give you a more in-depth insight into the lessons.

Availability of PDF’s, Links, and Other Resources

All 8 modules of the web class come with PDF copies of the lessons, links, and other resources. I learnt a lot from watching video tutorials and lessons. But to be honest, I find re-watching videos to be time-consuming if I just want to refresh on specific lessons or just want to clarify a question or doubt of mine. For this purpose, i’ve found the PDFs to be highly valuable for me.

Constant Black Vault Updates

Another new feature of the ASM 12 is the Private Resource Vault. As I have mentioned, this is the ASM Black Book of Resources that the instructors, founders, and mentors use for their private label businesses.

This gives you access to the same tried and tested techniques that these successful Amazon FBA sellers use!

I know that simple fact is already amazing, but I was pleasantly surprised to discover that they regularly update this book. This means that you will continually have access to the latest tools and services that can help you manage your business better and keep up with the times.

30 Day Money back Guarantee

The course comes with two guarantees. The first one is their 30-day 100% money back guarantee. You can sign up, pay for the fee, and have a closer look at everything inside the course for 30 days.

If, within a month, you decided that the course is not for you, you can get your money refunded back to you.

6-Month Success Promise

Another guarantee that comes with the new ASM version is the company’s 6-month promise. To be honest, the company removed every possible risk or doubt that may be keeping you from signing up for the course.

If you finish the course and put all the tips and techniques into practice, go through the process of setting up and launching your Amazon page, and meet the company’s terms & requirements within six months, they will buy back your membership and give you a complete refund for your ASM fee.

As if that’s not enough, the company will even reimburse you for up to $7500 of your unsold inventory.

The company offered this to help you determine if this is the right business for you—risk-free!

Discounts on Tools

You will discover a lot of useful and innovative software in the modules. As one of the bonuses of ASM12, you are entitled to free access to these tools for a certain period. Beyond that period, you will have to pay for such access.

But the good news is, you can enjoy discounts on their monthly fees if you’re a student of this course!

Actionable Steps

What I loved the most about this course is that they offer real and actionable steps and tips. I liked that the course is designed in a way, so that you can already do the work while you are learning.

It’s not just a bunch of useless theory. It’s over-the-shoulder tutorials and a step-by-step guide for what to do at each stage of the process. Because of this, you will have no reason not to apply what you have learned.

Great Teachers and Amazing Teaching Style

There’s no doubt that Rich and Mike are experts in the field. But what I really appreciate the most is the way they teach their lessons inside of the course.

To be honest, selling on Amazon is an intricate process, and some of the steps can be hard to comprehend, especially for beginners. However, Rich and Mike were able to discuss and elaborate on the steps in a manner that is easy to understand. They also make every video lesson engaging and fun.

Time-tested Results

This course was initially launched six years ago. Since then, it has already undergone 11 updates. Its longevity and the fact that the tips you can get from this course are still applicable and effective today, says a lot about what kind of program ASM is.

Community Support

ASM community support is unparalleled. Everyone—both newbies and professionals—are all willing to help and provide insights for you.

What I Didn’t Like About ASM 12

ASM 12 Pricing

For me, the biggest issue of this course is its price. I think $4997 may be too steep for some people, especially those who have no idea about the possible income they can get when they dive into this industry.

Luckily though, the company offers a payment plan. Their guarantees also lower the risk of their investment.

So, while I would love to be able to pay less for the course, you do truly get value for your money. And the higher price tag keeps away the tire kickers, so you know that you are in a community full of people who are just as committed to success as you are.

Missing Advanced Topics for Intermediate Sellers

As a beginner course, ASM has nailed it. However, they missed a few advanced techniques that intermediate sellers could benefit from. These include social media content strategies, sales tax, and other different topics.

Is the Amazing Selling Machine 12 Truly Amazing or Not?

This Amazing Selling Machine 12 review has now come to an end. It’s about time for us to answer the question—is investing in the Amazing Selling Machine worth it or not?

Initially, I was surprised by the high course cost, but after exploring the course fully, I concluded that it is worth it for the right person. Especially for people who are brand new to Amazon selling or internet marketing in general.

There is still plenty of advice and information that will help more advanced Amazon sellers improve their FBA business. The discounts and bonuses that ASM 12 offers alone are worth the price tag.

Overall, this is the ultimate beginner’s course, which has PLENTY of golden nuggets of information, to help scale your success for your Amazon FBA business!

I’ll provide a link below for your convenience, so you can take action on ASM12:

Although the price can be a bit of a shock at first, your protected by their 30-day money-back guarantee…

Oh, and they also have a 6 month buyback guarantee as well, so all the risk has been eliminated for you.

If you’re new to this industry, but committed to making things happen, then Amazon Selling Machine will be a small investment that pays off big in the end. 

If you take action with the stuff you’ll learn in ASM 12, you will be well on your way to financial freedom and the life you’ve always wanted.

(*) TYPICALITY DISCLAIMER: These member’s results may not be typical. ASM members joining between 2013-2016 who completed the program and launched a new brand had median annual revenue of $60,750.00.


Disclaimer: Thank you for reading this article and I hope you got some value from it. I just want to make you aware that some of the links on this website are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally use and believe will add value to my readers.