What’s your take on ClickFunnel’s Actionetics and Infusionsoft? Which would work best for your business?
Well, there are many intricacies that surround these two software solutions. But in the overall sense of things, in this case, digital marketing, Infusionsoft, and Actionetics are two of the best solutions for creating high-converting sales funnels.
While Infusionsoft forms the main marketing tool for large business enterprises, Actionetics (and ClickFunnels) is an important leads and sales creation tool for smaller businesses.
But before you choose one marketing tool over the other, what sets the two apart? Are they all that different? Is Actionetics really superior to Infusionsoft? What are the pros and cons of the two software solutions?
To know which of these two sales funnel tools are right for you, keep reading this article.
We’ll analyze the features of the two solutions. By looking at what each solution offers, you’ll have a better idea of what works best for your business.
That said, let’s jump right into the details of these two marketing solutions:
- 1 What is Actionetics?
- 2 How is this second funnel important?
- 3 Features of Actionetics
- 4 What is Infusionsoft?
- 5 Features of Infusionsoft
- 6 Actionetics vs. Infusionsoft – Who’s the Winner?
What is Actionetics?
Actionetics will not only allow sending and the creation of autoresponder emails, but it will also act and react as per the setup of your sales (action) funnel thanks to its smart and highly intuitive design.
Think of Actionetics as a highly advanced autoresponder system by ClickFunnels.
According to ClickFunnels creator, Russell Brunson, Actionetics is an advanced, multi-dimensional marketing automation system, also known as a follow-up funnel.
It’s noted that the most important function of Actionetics lies in its ability to catch up with the customers or the leads you might lose if you don’t have the right measures to bring back and convert potential leads into customers and one-time customers into repeat customers.
Besides sending emails, Actionetics performs other crucial tasks such as:
- Tracing of the location of your site visitors.
- Create customized follow-up sequence for specific site visitors
- Segmentation of customers based on actions
- Determination of the actual lifetime value of your individual customers.
On top of all these benefits, the use of Actionetics will also save your business a lot of money since it replaces a good number of marketing/ automation tools.
For example, Actionetics replaces your Facebook Messenger Bot, desktop push notifications, marketing automation tools, as well as the email responders you’ve been using like Aweber, MailChimp, Infusionsoft, and GetResponse, among others.
So, if you have been looking for a marketing automation solution that streamlines the marketing process, by bringing together all the marketing tools your business needs, you might want to use Actionetics.
Actionetics is one of the most advanced marketing automation features for you.
With this regard, Russell Brunson Regards Actionetics as a Second Funnel or a Follow-up funnel. Often, the second funnel is overlooked since it’s invisible from the outside and the naked eye.
However, if digital marketers were to recognize the importance of this tool, they’d make a lot more money and leverage sales from most, if not all, of their leads.
How is this second funnel important?
If you’re trying to create and use the best sales funnels, you’re looking out for something that will generate leads, then convert those leads (site visitors) into buying customers.
This is largely the Front-end-funnel, and it’s designed to help you break even on the ad spends, and perhaps, score some profits.
But, the front-end-funnel is only the tip of the iceberg, which is why a second funnel, the follow-up funnel comes in.
The follow-up funnel is the actual gold mine as it allows you to mine the real gold. As the name suggests, this funnel involves tapping into the untapped potential of your leads and customers.
In this case, Actionetics allows sending of messages and message sequences which will speak to your site visitors and leads directly.
This is where the real magic happens! In the follow-up funnel, you get to build a relationship with your leads and then convert them into active (return) customers.
Just think about it for a moment, do you ever send follow-up messages to your leads and customers, just to find out how they are or if they’re interested in buying your products/ services, or if they’d like to read an article about a product or service?
Well, you might need Actionetics just for that.
But, don’t make the mistake of using Actionetics only to create a follow-up sequence that works for one customer or an avatar.
You must personalize your content, and this often means building more than a single customer avatar, sales funnel, one generic message, or one follow-up email. You need many of these (all different), and Actionetics makes it possible.
Thanks to Actionetics, you don’t have to talk to your customers as if they’re one.
Instead, you can see your exact customers and site visitors as they enter your sales funnel, and then you can market to them according to their personality, actions taken on your site, as well as their location.
Features of Actionetics
Actionetics has a Contacts Profile Page which gives you access into your contact list, as well as the details of all the subscribers that have opted into your email list from the many ClickFunnels set up.
You’ll also obtain an overview of the total number of people who’ve opted in and the ones who’ve unsubscribed.
Besides tracking the activities of your subscribers, Actionetics also allows you to import contacts and to run searches on your contact list.
This action is made possible by Actionetics’ Action Score, a feature which attaches a score to every name on your contact list, as well as the funnels they are in. You can view the Contacts’ Scores on your contacts profile page.
Wondering how the scores are assigned? Well, the assigning of these scores is based on a good number of variables, including the recency, monetary value, frequency, and their social score.
In addition to all these possibilities, Actionetics also allows you to understand the engagement of your contacts with the sales funnel, as well as the motions of your contacts.
For this information, you need to look no further than the General Details Section. The beauty of this section is that it also gives you insights into the purchases made by a contact, their subscriptions, and even the pages they visited.
You need to be able to manage your lists in the funnels, and this is where Actionetics’ Action Funnel comes in.
The Actions Funnel is an important tool that allows you to perform a host of internal functions like removing a prospect from a list.
You could also use it to perform external functions like dispatching SMS reminders to a specific segment of your subscribers’ list.
Email Lists and Broadcasts
These are pages on the Actionetics dashboard. The Email Lists are essential, and they allow you to view all the email lists that are in use and the inactive ones.
This information allows you to import lists from another autoresponder. Note that you cannot add new contacts to the email list directly.
The Email Broadcasts feature, on the other hand, allows you to send important updates to the email list, regularly. You can customize your email messages and templates using the email builder.
What is Infusionsoft?
Infusionsoft is an all-in-one marketing solution that automates different elements of marketing.
As an automated sales and marketing platform, Infusionsoft features a CRM feature, as well as an automation builder that boasts an easy-to-use drag-and-drop functionality.
It also bears features for e-commerce, as well as sales pipeline automations.
Thanks to the powerful features of Infusionsoft, you can increase your sales and marketing abilities without having to hire more people.
Infusionsoft’s biggest feature is its integration with CRM or Contact Relationship Management System, Marketing, and Commerce solutions.
What these integrations mean is that you don’t have to invest in a separate email marketing automation system like Aweber or GetResponse.
You also don’t need to look for separate integrations for e-commerce like 1ShoppingCart or social marketing platforms, Facebook, Instagram, or Twitter.
Like Actionetics, Infusionsoft has the capacity to create long-term campaigns on the activities of your customers.
So, if one of the things you needed to find out from this Actionetics vs. Infusionsoft comparison is whether you can use either solution to run campaigns based on the actions of your leads, you have your answer – both solutions allow running of online campaigns based on the actions of your subscribers.
Examples of actions that could be taken by your subscribers include buying products, taking part in surveys, event participation, file downloads, opt-ins for coupons or free gifts, or even clicking on a link.
Features of Infusionsoft
To further simplify your choice in this Actionetics vs. Infusionsoft comparison, here are some of the important features of Infusionsoft:
Intuitive Campaign Builder
Infusionsoft boasts a campaign builder that allows you to create and run marketing campaigns seamlessly.
This builder runs on a simple drag-and-drop interface, meaning that you can execute the process without any coding knowledge or having to start off from scratch.
Some of the tasks you can perform using this builder include:
- Sending personalized emails/ messages to every one of your contacts automatically.
- Building landing pages, marketing emails, and other campaign tools
- Triggering emails and performing other actions based on your contact’s behavior.
- Access to ready-made and high-converting landing page templates for your campaigns.
Landing pages are the carrot that you dangle in front of your audience. Since you want your audience to bite on the carrot without having to play around with it for long, you need to create attractive and high-converting landing pages.
Infusionsoft makes all these possible thanks to its free and highly customizable landing pages templates.
There are many templates for you to choose, and once you find the fitting template for your business, all that remains is customization for the landing page to match your brand’s requirements.
The best part is that the templates are highly-responsive, modern, and they look great, not to mention access to thousands of high-quality and royalty-free images. All these features culminate in the fast development of landing pages.
The other interactive feature of Infusionsoft is its CRM integration features.
Infusionsoft allows you to personalize your emails, meaning that all the emails you send to your contact list are personalized based on the information extracted about your contacts.
- The CRM system gives you access to your contacts’ communication history all in one place
- The autoresponder system facilitates the delivery of sequences of personalized emails to your contacts.
- Thanks to these integrations, Infusionsoft is at the heart of efficient communication between you and your audience.
Stats and Reports
Trying to gauge the performance of your campaigns? Check your statistics and the performance reports on the Infusionsoft dashboard.
The data collected is important in email marketing, and you can use the information gathered for the following:
- Identification of the emails’ delivery, clicks, opens or skips.
- Assessment of campaign performance, web forms performance, landing pages performance, as well as your overall ROI.
- Examination of the results of your email campaigns.
- With the information gathered, you can tweak your strategies as needed to improve your performance.
Actionetics: Though this is not sold as a stand-alone solution for marketing, Actionetics is a cost-effective solution. It’s part of the Etison Plan by ClickFunnels, and it costs $297/month.
Although it’s impossible to buy Actionetics as a standalone unit, you could save some money by upgrading your basic ClickFunnels plan for the premium plan.
Infusionsoft: Besides having a $70/month package, its new user onboarding package goes for $299. It offers a host of tools for running email campaigns effortlessly.
Actionetics vs. Infusionsoft – Who’s the Winner?
These software solutions provide essential features for marketing automation. But your choice will be guided by a number of features.
For example, Infusionsoft is only ideal for use by small companies/ businesses, but Actionetics is preferable for use in big businesses, although it also works well in small businesses.
Actionetics, through ClickFunnels, gives you access to a host of many features unavailable in Infusionsoft and other marketing automation solutions.